• Advertising
    Studying advertising can lead to
    many career choices
  • Advertising
    Professionals explain ways to make successful "pitches"
  • Advertising
    Advertising major Josh Young shows his Blue Raider spirit
  • Advertising
    Faculty members share diverse professional experiences with students

Advertising

Advertising professionals inform the public about goods and services and encourage audience action though advertising messages. The Advertising concentration at MTSU offers preparation for diverse advertising careers. Students learn to write, design, and create materials for a variety of media from print to digital through courses focusing on the creative side. The management area teaches students the principles of media planning/buying and advertising management. The program concludes with an advertising campaigns course in which students work with clients. Faculty who teach advertising have diverse professional experience and remain active as consultants and researchers. Students gain additional experience through The Ad Club and activities with the Nashville Advertising Federation/Ad2.

MTSU students a 'natural' to win national ad contest

MTSU students a 'natural' to win national ad contest

MTSU students won top honors and a $5,000 prize in a nationwide collegiate advertising competition to promote natural gas usage. Five members of MTSU’s “Natural Solutions” team represented the 18 students in Dr. Tricia Farwell's spring 2013 advertising and public relations campaigns course at the finals in Washington, D.C. Lauren Foley, Talor Burns, Lauren Nelson, Kaela Dalecke, and Brittany Moyers made the campaign presentation to the judges in the America’s Natural Gas Alliance Collegiate Energy Challenge. The student “ad agency” created an integrated marketing campaign, “I am a natural,” to tout natural gas as a clean, domestic energy source. The campus campaign culminated in the outdoor Naturally Bright Music Festival featuring performers from MTSU's student-run Match Records.

Senior interns with redpepper ad agency

Senior interns with redpepper ad agency

Advertising major Josh Miller landed an impressive account management internship in summer 2013 with Nashville’s redpepper agency. He went to work right away, helping redpepper set up pitches and presentations. His inside account management class with instructor Brandt Conner, a long-time account executive, boosted his portfolio to let him assist with creative strategy in addition to research. “They’re actually using my work in a pitch and coming back and saying ‘Good job, Josh. They really liked the work you did.’” Miller says he loves the fast pace of the business. He’s bringing a fresh view to a coffee brand, as well as writing recommendations and doing case analysis of social media efforts. Miller enrolled at MTSU as an undecided major before settling on advertising.

Advertising graduates can work as account executives trying to make the successful pitch to clients, on the creative side of producing materials for media, or in analyzing and researching market trends and branding. Graduates can pursue careers in sales, marketing, media buying, or promotions. Some career possibilities include

  • Ad designer
  • Ad sales representative
  • Advertising account executive
  • Brand manager/market researcher
  • Copywriter
  • Creative/art director
  • Digital advertising strategist
  • Marketing director
  • Marketing materials designer
  • Marketing consultant
  • Media buyer
  • Media planner
  • SEO strategist
  • Social media/marketing strategist
  • Special events manager
  • Strategic planner


Employers of MTSU alumni include

  • BOHAN Advertising
  • GS&F
  • Industrial Strength Marketing
  • J&A integrated thinking
  • Ketchum, Inc.
  • Lord and Taylor
  • M&C SAATCHI
  • Navigation Advertising
  • People Helping People of Utah
  • redpepper
  • Southwest Washington Blood Program
  • The Buntin Group
  • Tractor Supply

Dr. John Bodle
Professor
john.bodle@mtsu.edu

Phone | 615-898-5871
Office | Room 122A, Bragg Mass Communication Building (COM)
Mail | MTSU Box 64, Murfreesboro, TN 37132

Degree Information
Ph.D., Ohio University, Athens (1993)
M.S., Ohio University, Athens (1992)
B.A., San Jose State University, CA (1977)
 

Dr. Tricia Farwell
Assistant Professor
tricia.farwell@mtsu.edu

Phone | 615-898-2987
Office | Room 214, Bragg Mass Communication Building (COMM)
Mail | MTSU Box 64, Murfreesboro, TN 37132

Degree Information
Ph.D., Arizona State University, Tempe (2004)
M.A., Arizona State University, Tempe (1998)
M.A., Arizona State University, Tempe (1998)
B.A., Arizona State University, Tempe (1994)
 

Dr. Joonghwa Lee
Assistant Professor
joonghwa.lee@mtsu.edu

Phone | 615-898-5301
Office | Room 232A, Bragg Mass Communication Building (COMM)
Mail | MTSU Box 64, Murfreesboro, TN 37132

Degree Information
Ph.D., University of Missouri, MO (2012)
M.A., Michigan State University, MI (2008)
B.C.O., Kookmin University (2005)
 

MTSU's School of Journalism offers work leading to the Bachelor of Science (B.S.) degree with a major in Mass Communication. Concentrations are available in

  • Advertising-Public Relations
  • Journalism (newspaper/magazine)
  • Media Studies
  • Visual Communication

Undergraduate or graduate students outside the College of Mass Communication may choose to minor in Mass Communication with an emphasis in any of the School of Journalism’s concentrations.

A Master of Science (M.S.) degree is available in Mass Communication, and a Master of Fine Arts (M.F.A.) in Recording Arts and Technologies.

An academic map is a suggested four-year schedule of courses based on degree requirements in the undergraduate catalog. This sample schedule serves as a general guideline to help build a full schedule each term. Milestones, courses, and special requirements necessary for timely progress to complete a major are designated to keep you on track to graduate in four years. Missing milestones could delay your program

This map based on the 2013-2014 undergraduate catalog is not a substitute for academic advisement - contact your advisor if you have any questions about scheduling or about your degree requirements. Also see the current undergraduate catalog (catalog.mtsu.edu) for a complete list of requirements and electives. Note: Requirements are continually under revision, and there is no guarantee they will not be changed or revoked; contact the department and/or program area for current information. 

You may choose to attend a summer term to reduce your load during fall or spring terms but still stay on track to graduate in four years (see below). NOTE: Learning Support courses will alter the sequences on this map.

Advertising Academic Map

School of Journalism
Middle Tennessee State University | Murfreesboro


Suggested Fall/Spring and Summer/Fall/Spring Four-Year Schedule

Refer to www.mtsu.edu/scholarships/ for information regarding use of the Lottery Scholarship for the summer term.

Click here for printer friendly academic map.

FRESHMAN FALL FRESHMAN SPRING
CourseHoursMilestones/Notes CourseHoursMilestones/Notes
ENGL 1010 (Comm)3Must earn B or higher for JOUR 2710* ENGL 1020 (Comm)3Must earn B or higher for JOUR 2710*
MATH (Math)3  HIST 2010, HIST 2020, or HIST 20303 
JOUR/EMC/RIM 10203Must earn C or higher Hum/FA (Rubric 2)3 
Soc/Beh Sci (Rubric 1)3  Nat Sci (Rubric 1)4 
Hum/FA (Rubric 1)3  COMM 2200 (Comm)3 
SUBTOTAL15  SUBTOTAL16 
SOPHOMORE FALL SOPHOMORE SPRING
ENGL 2020, ENGL 2030, or HUM 2610 (Hum/FA)3  ADV 30203Conceptual
requirement
JOUR 27103Prereq: B or higher in ENGL 1010 and 1020 Minor 1 course3 
HIST 2010, HIST 2020, or HIST 20303  Minor 1 course3 
Nat Sci (Rubric 2)4  Minor 2 course3 
CSCI 1150, INFS 2200, or INFS 31003  Soc/Beh Sci (Rubric 2)3 
SUBTOTAL16  SUBTOTAL15 
*2.50 GPA required for admission to School of Journalism *2.50 GPA required for admission to School of Journalism
JUNIOR FALL JUNIOR SPRING
JOUR 36503  JOUR conceptual requirement3See advisor
Minor 1 course 3  Minor 2 course3 
ADV 41603  Professional Topics: ADV 3480, ADV 4230, or upper-division elective3See advisor
PR 3360, PR 3380, or VCOM 29503  Minor 1 course3 
Minor 2 course3  Minor 2 course3 
SUBTOTAL15  SUBTOTAL15 
SENIOR FALL SENIOR SPRING
PR 3360, PR 3380, or VCOM 29503  JOUR conceptual requirement3See advisor
Minor 1 course3  JOUR 3580, JOUR 4000, or JOUR elective (upper-division)1–3See advisor
Minor 2 course3  Minor 2 course3 
ADV 41703  Minor course or elective3If necessary
Professional Topics: ADV 3480, ADV 4230, or upper-division elective3See advisor Elective3 
SUBTOTAL15  SUBTOTAL13–15 
NOTE: Advertising-Public Relations (Advertising) students must have two 15-18 hour minors.

TOTAL HOURS IN PROGRAM: 120

FRESHMAN SUMMER
CourseHoursMilestones/Notes CourseHoursMilestones/Notes
ENGL 1010 (Comm)3Must earn B or higher for JOUR 2710* Hum/FA (Rubric 1)3 
SUBTOTAL3  SUBTOTAL3 
FRESHMAN FALL FRESHMAN SPRING
ENGL 1020 (Comm)3Must earn B or higher for JOUR 2710* Hum/FA (Rubric 2)3 
MATH (Math)3  Nat Sci (Rubric 1)4 
JOUR/EMC/RIM 10203Prereq: B or higher in ENGL 1010 and 1020 HIST 2010, HIST 2020, or HIST 20303
COMM 2200 (Comm)3  Soc/Beh Sci (Rubric 2)3 
Soc/Beh Sci (Rubric 1)3  CSCI 1150, INFS 2200, or INFS 31003 
SUBTOTAL15  SUBTOTAL16 
SOPHOMORE SUMMER
HIST 2010, HIST 2020, or HIST 20303  JOUR 27103 
SUBTOTAL3  SUBTOTAL3 
SOPHOMORE FALL SOPHOMORE SPRING
Nat Sci (Rubric 2)4  Minor 1 course 3 
Minor 2 course3  Minor 2 course3 
ENGL 2020, ENGL 2030, or HUM 2610 (Hum/FA)3  ADV 30203Conceptual
requirement
JOUR 36503  ADV 41603 
Minor 1 course 3  PR 3360, PR 3380, or VCOM 29503 
SUBTOTAL16  SUBTOTAL15 
*2.50 GPA required for admission to School of Journalism *2.50 GPA required for admission to School of Journalism
JUNIOR SUMMER
Minor 1 course3  Minor 2 course3 
SUBTOTAL3  SUBTOTAL3 
JUNIOR FALL JUNIOR SPRING
Professional Topics: ADV 3480, ADV 4230, or upper-division elective3See advisor Professional Topics: ADV 3480, ADV 4230, or upper-division elective3See advisor
JOUR conceptual requirement3See advisor JOUR conceptual requirement3See advisor
Minor 1 course3  Minor 1 course3 
PR 3360, PR 3380, or VCOM 29503  ADV 41703 
Minor 2 course3  Minor course or elective3If necessary
SUBTOTAL15  SUBTOTAL15 
SENIOR SUMMER
Minor 2 course3  JOUR 3580, JOUR 4000, or JOUR elective (upper-division)1–3See advisor
Minor 2 course3  Elective3 
SUBTOTAL6  SUBTOTAL4–6 
NOTE: Advertising-Public Relations (Advertising) students must have two 15-18 hour minors.

TOTAL HOURS IN PROGRAM: 120


Graduation information may be accessed at www.mtsu.edu/records/grad.php.

Advertising

ADV 3020 - Survey of Advertising
3 credit hours
Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

ADV 3060 - Sexuality and Gender in Advertising
3 credit hours
Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

ADV 3160 - Advertising Layout and Design
3 credit hours
Prerequisite: Admission to candidacy or permission of instructor. Creating and producing advertising messages for various media, including publications, broadcast, outdoor, and direct mail.

ADV 3480 - Advertising Media Planning
3 credit hours
Prerequisite: Admission to candidacy. Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.

ADV 3520 - Special Topics in Professional Issues
3 credit hours
(Same as JOUR/PR/VCOM.) Prerequisites: JOUR 3090 and admission to candidacy. Special topics in journalism, advertising, public relations, and visual communication focusing on practical applications. Topics change each semester and have included investigative, environmental, sports, and political reporting; visual editing; international public relations; and advertising account management. May be repeated up to 6 credits.

ADV 4160 - Advertising Copywriting
3 credit hours
Prerequisite: Admission to candidacy. Advanced techniques and skills in the writing and design of advertising messages, emphasizing print and electronic media.

ADV 4170 - Advertising Campaigns
3 credit hours
Prerequisites: Admission to candidacy; ADV 3480 and ADV 4160 or permission of instructor. Planning, designing, and executing all phases of a complete advertising campaign. An opportunity for advanced students to synthesize and apply skills from previous courses.

ADV 4230 - Advertising Management
3 credit hours
Prerequisites: Admission to candidacy; junior standing; ADV 3480; ADV 4160 or permission of instructor. Problems, decisions, and decision-making processes of advertising managers. Emphasis on decision making across functional areas of advertising process.

ADV 4250 - Advertising and Social Media
3 credit hours
Prerequisite: Admission to candidacy; ADV 3020. Explores advertisers’ use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.