• Honors student Jessica Watson has double majors in PR and Political Science
  • Excellent faculty members, such as Ed Kimbrell, inspire students
  • MTSU students learn from successful people in the field
  • John Seigenthaler Public Relations CEO, New York, is an example of campus speakers

Public Relations

Public Relations professionals design and implement strategic communication plans to help organizations build beneficial relationships with their various publics. Graduates have opportunities to work in the world of PR within corporations, agencies, health organizations, government, and entertainment. MTSU's accredited program blends the best of theoretical and hands-on approaches. Proximity to Nashville gives students access to media professionals, internships, and jobs. The program offers a challenging and comprehensive curriculum, excellent faculty, state-of-the-art PR lab, and an active Public Relations Student Society of America chapter. Get started by selecting the Advertising/Public Relations concentration in the School of Journalism.

PR graduate takes over as United Way CEO

PR graduate takes over as United Way CEO

Meagan Flippin (‘07) was recently promoted to president and CEO of The United Way of Rutherford and Cannon Counties. She previously served as senior director for marketing, special events, and community impact. Flippin graduated with a bachelor’s degree in public relations and received a master’s degree in strategic leadership from MTSU in ′08. She also is immediate past president of Murfreesboro Young Professionals, the immediate past chair of the Rutherford County Chamber of Commerce’s Diplomat Program, and active in the Junior League of Murfreesboro. "I call upon my public relations education on a daily basis," she said. "Our organization’s foundation is built upon trust, which is often garnered through transparency, professionalism, and consistency."

MTSU alums go west to San Francisco

MTSU alums go west to San Francisco

MTSU alumni Paul Bernardini (’11) and Landin King (’10) both are working at San Francisco-based Eastwick, a technology public relations agency specializing in media relations, social media, measurement and analytics, and more. King's internship led to a PR job for high-end hospitality brands at a boutique Nashville firm, The Andrews Agency, for his first two years after college. His current client load focuses largely on Quest Software units. Bernardini, who grew up in the Bay Area until age 6, lived in the Grand Teton National Park for a year and traveled in Southeast Asia for three months after graduation. "There are a lot of moving parts in PR, and it is by no means a typical 9-to-5 gig," Bernardini said.

Graduates specializing in public relations should find plenty of job opportunities in today's highly competitive business climate and market reach via multiple media platforms. Career possibilities await in agencies that represent clients, in industry from healthcare to entertainment, in organizational settings from education to religion, and in other non-profits and government.

  • Campaign manager
  • Communications specialist / executive
  • Community relations director
  • Corporate communications director
  • Creative/art director
  • Employee/internal communications
  • Entertainment industry publicist
  • Government public information officer
  • Healthcare communications specialist
  • Marketing consultant
  • Marketing manager
  • Marketing materials designer
  • Media relations specialist
  • Non-profit communications manager
  • PR agency account manager
  • Press secretary
  • Public affairs director
  • Public involvement coordinator
  • Public relations specialist/executive
  • Social media strategist
  • Special events manager
  • Speech writer

Employers of MTSU alumni include

  • The Andrews Agency
  • DVL Public Relations and Advertising
  • Eastwick PR Agency, San Francisco
  • Fairmont St. Andrews, Scotland
  • Gaylord Opryland
  • Girl Scouts of Middle Tennessee
  • Ketchum, Inc.
  • McNeely Pigott & Fox
  • Middle Tennessee State University
  • Middle Tennessee Medical Center
  • Nissan North America, Inc. Corporate Communications
  • Rodofer Moss & Co., PLLC
  • Schneider Electric
  • United Way of Rutherford and Cannon Counties

MTSU's School of Journalism offers work leading to the Bachelor of Science (B.S.) degree with a major in Mass Communication. Concentrations are available in

Undergraduate or graduate students outside the College of Media and Entertainment may choose to minor in Mass Communication with an emphasis in any of the School of Journalism’s concentrations.

A Master of Science (M.S.) degree is available in Mass Communication, and a Master of Fine Arts (M.F.A.) in Recording Arts and Technologies.

Sharon Holt Fitzgerald
Lecturer
sharon.fitzgerald@mtsu.edu

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Dr. Cary Ann Greenwood
Assistant Professor
cary.greenwood@mtsu.edu

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Zeny Panol
Associate Dean
zeny.panol@mtsu.edu

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Dr. Hanna Park
Assistant Professor
hanna.park@mtsu.edu

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Dr. Andrea L. Phillips
Assistant Professor
Andrea.Phillips@mtsu.edu

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Public Relations

PR 2040 - Public Relations Principles
3 credit hours

Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

NOTE: This was formerly PR 3040.

PR 3360 - Strategic Communication Writing for Public Relations
3 credit hours

Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

PR 3380 - Public Relations Publications
3 credit hours

Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

PR 3400 - Case Studies in Public Relations
3 credit hours

Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

PR 3520 - Special Topics in Professional Issues
3 credit hours

(Same as JOUR/ADV/VCOM 3520.) Prerequisite: JOUR 3090. Special topics in journalism, advertising, public relations, and visual communication focusing on practical applications. Topics change each semester and have included investigative, environmental, sports, and political reporting; visual editing; international public relations; and advertising account management. May be repeated up to 6 credits.

PR 4720 - Crisis Communication in Public Relations
3 credit hours

Prerequisite: Permission of instructor. Examines crisis communication theories, management, strategies, tactics, and cases while developing practical skills useful in crisis situations.

PR 4740 - Public Relations Campaigns
3 credit hours

Prerequisites: PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

Contact and Student Information

Cary Greenwood
cary.greenwood@mtsu.edu

Phone | 615-494-7748

Olivia Young (Advising Manager)
Olivia.Young@mtsu.edu
615-494-7998 | COMM 230B

Nancy Stubblefield (A-C)
Nancy.Stubblefield@mtsu.edu
615-494-7998 | COMM 230C

Lucille Wilcox (D-F)
Lucille.Wilcox@mtsu.edu
615-494-7998 | COMM 230I

Christina Haygood (G-J)
Christina.Haygood@mtsu.edu
615-494-7998 | COMM 230F

Trever Thomas (K-M)
Trever.Thomas@mtsu.edu
615-494-7998 | COMM 230E

Tiffany Milfort (N-P)
Tiffany.Milfort@mtsu.edu
615-494-7998 | COMM 230G

TBA (Q-S)
Please schedule with any available advisor at www.mcadvising.clickbook.net.

Rebecca Garrett (T-V)
Rebecca.Garrett@mtsu.edu
615-494-7998 | COMM 230D

TBA (W-Z)
Please schedule with any available advisor at www.mcadvising.clickbook.net.

School of Journalism
Middle Tennessee State University
MTSU Box 64
1301 East Main Street
Murfreesboro, TN 37132

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