Division of Marketing and Communications
The Division of Marketing and Communications is responsible for University marketing, advertising, branding and promotions. Its responsibilities include production of MTSU Magazine, as well as specialty magazines for the colleges and other units; producing videos, television and radio commercials and programming; generating content for social media, University’s primary website (www.mtsu.edu) and its news site (www.mtsunews.com); serving as a liaison and resource for outside media; producing the University’s major reports; and assisting the Office of the President with messaging and campus communication. The division also includes the offices of Creative and Visual Services, which provides graphic design and photographic services to the campus, and University Printing Services, which includes Blue Print Solutions in the Student Union Building.
Current Institutional Television Spot
Responsible for the University's overall advertising needs and available to consult and assists all colleges, departments and offices with marketing and branding strategies and specific projects. Academic Marketing also collects and interprets market research and, through the Office of Strategic Communications, oversees content functions of the University's primary website (www.mtsu.edu), the University's social media presence, and produces videos and television and radio commercials.
Offers writing, editing, photography and design services for the University. Produces a broad range of products, including posters, brochures, programs, pamphlets, guides, logos, bulletins and other academic documents. Also helps ensure consistency in branding for the University and conducts Tennessee Board of Regents-required pre-publication review of materials. Works with University Printing Services and outside vendors.
Develops and disseminates important news and public information from the University and serves as the principal point-of-contact for local, state, national and international media organizations. Responsible for content and production of digital and print news and information platforms for the University and management of the University's internal alert network.
MTSU Printing Services operates Blue Print Solutions, the on-campus provider for many of your printing needs. Located on the ground floor of the Student Union Building, we offer high-speed digital copying and professional offset printing. We also offer book binding, folding, padding, laminating, numbering and stapling to give any project a professional look. We can produce posters in a variety of sizes and we offer pick-up and delivery to on-campus locations. We can also supply you with all your paper needs.
Resource and Operations Management
Provides business and administrative services to the division, including working with the units to ensure proper cost recovery; efficient budget management; compliance to University regulations and procedures; and consistent operation systems.
Responsible for the oversight, editing and production of MTSU Magazine, as well as periodicals for colleges and centers of the University. Develops and produces premium content for special digital and print publications.
Our focus is primarily on the University's academic, administrative and service units. Marketing and branding for Blue Raider sports is handled by our Athletics Department, but we work in concert with them on projects and efforts affecting the entire University community. For more information about Marketing and Communications, contact Andrew Oppmann, vice president and spokesman, at 615-494-7800 or by e-mail at firstname.lastname@example.org. You can reach each of our offices by clicking on the "Contact Information" link at left.
Advertising: All University advertising, except for job postings, must be reviewed and approved by the Office of Creative and Visual Services (Marketing and Communications) before it is purchased (Procurement Services Policy IV: 06:01). Please contact Kara Hooper at (615) 898-2896 or Kara.Hooper@mtsu.edu before placing advertising in any media, including but not limited to newspapers, magazines, television, radio, outdoor, theater, signage and advertising sponsorships. CVS, along with the Office of Academic Marketing and other elements of our division, will work with you to plan advertising strategies and ensure proper value in our media buys. We would like at least four weeks’ notice, but we can speed the review for emergency situations.
Logo Use: We are often asked for MTSU wordmark and logo files. We are happy to work with you to make sure that your project is within University standards and is suitable for your goal. The Office of Creative and Visual Services (Marketing and Communications) must review and approve all commercial use of the university’s wordmark and logos. For more information, contact Kara Hooper at (615) 898-2896 or Kara.Hooper@mtsu.edu. Our Logo Guide can be found here.
Pre-publication Review: We’re required by the Tennessee Board of Regents to officially number and keep track of University publications, but our mission is much more than that. Focusing on students and the academic goals of MTSU, we strive to present the University accurately and favorably to the world. We do this while working to meet the specific creative and visual needs of student groups, faculty, University administrators, and all the departments, schools, and colleges at MTSU. For more information, contact Kara Hooper at (615) 898-2896 or Kara.Hooper@mtsu.edu