• Advertising major Josh Young shows his Blue Raider spirit
  • Faculty members share diverse professional experiences with students
  • Professionals explain ways to make successful "pitches"
  • Studying advertising can lead to
    many career choices

Advertising

Advertising professionals inform the public about goods and services and encourage audience action though advertising messages. The Advertising concentration at MTSU offers preparation for diverse advertising careers. Students learn to write, design, and create materials for a variety of media from print to digital through courses focusing on the creative side. The management area teaches students the principles of media planning/buying and advertising management. The program concludes with an advertising campaigns course in which students work with clients. Faculty who teach advertising have diverse professional experience and remain active as consultants and researchers. Students gain additional experience through The Ad Club and activities with the Nashville Advertising Federation/Ad2.

MTSU students a 'natural' to win national ad contest

MTSU students a 'natural' to win national ad contest

MTSU students won top honors and a $5,000 prize in a nationwide collegiate advertising competition to promote natural gas usage. Five members of MTSU’s “Natural Solutions” team represented the 18 students in Dr. Tricia Farwell's spring 2013 advertising and public relations campaigns course at the finals in Washington, D.C. Lauren Foley, Talor Burns, Lauren Nelson, Kaela Dalecke, and Brittany Moyers made the campaign presentation to the judges in the America’s Natural Gas Alliance Collegiate Energy Challenge. The student “ad agency” created an integrated marketing campaign, “I am a natural,” to tout natural gas as a clean, domestic energy source. The campus campaign culminated in the outdoor Naturally Bright Music Festival featuring performers from MTSU's student-run Match Records.

Senior interns with redpepper ad agency

Senior interns with redpepper ad agency

Advertising major Josh Miller landed an impressive account management internship in summer 2013 with Nashville’s redpepper agency. He went to work right away, helping redpepper set up pitches and presentations. His inside account management class with instructor Brandt Conner, a long-time account executive, boosted his portfolio to let him assist with creative strategy in addition to research. “They’re actually using my work in a pitch and coming back and saying ‘Good job, Josh. They really liked the work you did.’” Miller says he loves the fast pace of the business. He’s bringing a fresh view to a coffee brand, as well as writing recommendations and doing case analysis of social media efforts. Miller enrolled at MTSU as an undecided major before settling on advertising.

Advertising graduates can work as account executives trying to make the successful pitch to clients, on the creative side of producing materials for media, or in analyzing and researching market trends and branding. Graduates can pursue careers in sales, marketing, media buying, or promotions. Some career possibilities include

  • Ad designer
  • Ad sales representative
  • Advertising account executive
  • Brand manager/market researcher
  • Copywriter
  • Creative/art director
  • Digital advertising strategist
  • Marketing director
  • Marketing materials designer
  • Marketing consultant
  • Media buyer
  • Media planner
  • SEO strategist
  • Social media/marketing strategist
  • Special events manager
  • Strategic planner

Employers of MTSU alumni include

  • BOHAN Advertising
  • GS&F
  • Industrial Strength Marketing
  • J&A integrated thinking
  • Ketchum, Inc.
  • Lord and Taylor
  • M&C SAATCHI
  • Navigation Advertising
  • People Helping People of Utah
  • redpepper
  • Southwest Washington Blood Program
  • The Buntin Group
  • Tractor Supply

MTSU's School of Journalism offers work leading to the Bachelor of Science (B.S.) degree with a major in Mass Communication. Concentrations are available in

Undergraduate or graduate students outside the College of Media and Entertainment may choose to minor in Mass Communication with an emphasis in any of the School of Journalism’s concentrations.

A Master of Science (M.S.) degree is available in Mass Communication, and a Master of Fine Arts (M.F.A.) in Recording Arts and Technologies.

Advertising-Public Relations Concentration (Advertising), B.S.  Advertising-Public Relations Concentration (Public Relations), B.S.  Advertising-Public Relations Concentration (Recording Industry) B.S.


Journalism, Advertising-Public Relations Concentration (Advertising), B.S.

School of Journalism 
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

Advertising helps students prepare for positions in advertising agencies and departments, media buying or sales, and advertising production, design, or creative.

Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. One minor is required.

Students should check the prerequisites for each course.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (Advertising), B.S., Academic Map  

Degree Requirements

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Major Requirements (47 hours)

School of Journalism Core (14 hours)

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

 

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

 

  • EMC 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/RIM 3650.)

    A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • RIM 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/EMC 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

 

  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

 

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour) OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour)

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

Writing/Design Requirements (12 hours)

 

  • ADV 3160 - Advertising Design and Visuals

    3 credit hours

    Prerequisite: ADV 3060 or permission of instructor. Creating and producing advertising messages for various media, including publications, broadcast, outdoor, and direct mail.

  • ADV 3170 - Strategic Communication Writing for Advertising

    3 credit hours

    Prerequisites: JOUR 2710 and ADV 3020. Techniques for analyzing, creating, and writing strategic messages for advertising and social media with attention to message strategy and presentation across multiple platforms.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

Plus one of the following:

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • VCOM 3920 - Information Web Design

    3 credit hours

    Prerequisite: VCOM 2950. Introduces software, design principles, and technology used for communicating concepts, information and narratives through websites and digital media. Overview of social, political, copyright, and ethical issues involving websites, digital and social media. Combined lecture/lab.

  • VCOM 3930 - Visual Storytelling for Journalism

    3 credit hours

    Prerequisite: VCOM 2950 or permission of instructor. Design process and production methods for communicating concepts, information, and narratives through the use of visual elements in print, Web, and digital media. Develops skill sets of typographic language and design, photography selection and use, illustration techniques and intermediate layout design for the purpose of visual storytelling in the form of such projects as editorial layout in digital and print formats, ad campaigns, and logo design. Combined lecture/lab.

Conceptual Requirements (9 hours)

 

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

 

  • EMC 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as JOUR 4850.) Prerequisite: Junior standing.

    Examines ethical concerns of media practitioners, illuminated by study of selected current ethical issues and an overview of the cultural and philosophical bases of a socially responsive mass media.  

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as EMC 4850.) Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

 

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

  • Approved conceptual elective in School of Journalism 3 credit hours

Research Requirements (6 hours)

  • ADV 3480 - Media Strategy and Buying

    3 credit hours

    Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

Professional Topics (3 hours)

Select one:

  • ADV 4230 - Case Studies in Strategic Communication

    3 credit hours

    Prerequisites: ADV 3020 or permission of instructor and junior standing. Problems, decisions, and decision-making processes of advertising and strategic communication managers. Emphasis on decision making across functional areas of advertising and strategic communication processes.

  • ADV 4250 - Interactive Advertising and Social Media

    3 credit hours

    Prerequisite: ADV 3020. Explores advertisers' use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.

  • Approved College of Media and Entertainment elective 3 credit hours

Senior Capstone (3 hours)

  • ADV 4970 - Advertising Campaigns

    3 credit hours

    Prerequisites: ADV 3480 and ADV 3170 or permission of instructor. Planning, designing, and executing all phases of a complete advertising campaign. An opportunity for advanced students to synthesize and apply skills from previous courses.

Minor (15-18 hours)

  • Selected from outside the School of Journalism and Department of Electronic Media Communication

Electives (14-17 hours)

  • Students in the School of Journalism must complete 72 hours of coursework from outside JOUR or EMC courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Total hours in program: 120

 

Curriculum: Journalism, Advertising-Public Relations (Advertising)

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.

Freshman

 

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm)

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

 

  • Mathematics 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Humanities and/or Fine Arts (2 rubrics) 6 credit hours
  • Natural Sciences 4 credit hours

Subtotal: 31 Hours

 

Sophomore

 

  • ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

 

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • Natural Sciences 4 credit hours
  • Minor course 3 credit hours
  • Elective 3 credit hours
  • Social/Behavioral Sciences 3 credit hours

Subtotal: 31 Hours

 

Junior

 

  • EMC 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/RIM 3650.)

    A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • RIM 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/EMC 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • ADV 3160 - Advertising Design and Visuals

    3 credit hours

    Prerequisite: ADV 3060 or permission of instructor. Creating and producing advertising messages for various media, including publications, broadcast, outdoor, and direct mail.

  • ADV 3170 - Strategic Communication Writing for Advertising

    3 credit hours

    Prerequisites: JOUR 2710 and ADV 3020. Techniques for analyzing, creating, and writing strategic messages for advertising and social media with attention to message strategy and presentation across multiple platforms.

  • ADV 3480 - Media Strategy and Buying

    3 credit hours

    Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

 

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • VCOM 3920 - Information Web Design

    3 credit hours

    Prerequisite: VCOM 2950. Introduces software, design principles, and technology used for communicating concepts, information and narratives through websites and digital media. Overview of social, political, copyright, and ethical issues involving websites, digital and social media. Combined lecture/lab.

  • VCOM 3930 - Visual Storytelling for Journalism

    3 credit hours

    Prerequisite: VCOM 2950 or permission of instructor. Design process and production methods for communicating concepts, information, and narratives through the use of visual elements in print, Web, and digital media. Develops skill sets of typographic language and design, photography selection and use, illustration techniques and intermediate layout design for the purpose of visual storytelling in the form of such projects as editorial layout in digital and print formats, ad campaigns, and logo design. Combined lecture/lab.

  • Minor courses 6 credit hours
  • Electives 6 credit hours

Subtotal: 30 Hours

 

Senior

 

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

  • Approved conceptual elective in School of Journalism 3 credit hours

 

  • ADV 4970 - Advertising Campaigns

    3 credit hours

    Prerequisites: ADV 3480 and ADV 3170 or permission of instructor. Planning, designing, and executing all phases of a complete advertising campaign. An opportunity for advanced students to synthesize and apply skills from previous courses.

  • Elective courses 5 credit hours
  • Minor courses 6 credit hours
  • Minor/elective course 3 credit hours
  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

 

  • ADV 4250 - Interactive Advertising and Social Media

    3 credit hours

    Prerequisite: ADV 3020. Explores advertisers' use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.

  • ADV 4230 - Case Studies in Strategic Communication

    3 credit hours

    Prerequisites: ADV 3020 or permission of instructor and junior standing. Problems, decisions, and decision-making processes of advertising and strategic communication managers. Emphasis on decision making across functional areas of advertising and strategic communication processes.

  • Upper-division elective 3 credit hours
  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour required) OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour required)

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

 

  • EMC 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as JOUR 4850.) Prerequisite: Junior standing.

    Examines ethical concerns of media practitioners, illuminated by study of selected current ethical issues and an overview of the cultural and philosophical bases of a socially responsive mass media.  

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as EMC 4850.) Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

Subtotal: 28-30 Hours

 

Journalism, Advertising-Public Relations Concentration (Public Relations), B.S.

School of Journalism 
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

The public relations program helps students prepare for positions in public relations agencies, public relations and corporate communications departments, governmental public affairs departments, employee relations departments, and non -profit agencies.

Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.

Students in public relations may choose the general program or a specialty in the recording industry.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (PR-General), B.S., Academic Map  

Degree Requirements

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Major Requirements (47 hours)

School of Journalism Core (14 hours)

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

 

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

 

  • EMC 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/RIM 3650.)

    A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • RIM 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/EMC 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

 

  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

 

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour) OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour)

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

Writing/Design Requirements (9 hours)

  • JOUR 3090 - Reporting  3 credit hours  

    JOUR 3090 - Reporting

    3 credit hours

    Prerequisite: JOUR 2710. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing, and processing of news.

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

Conceptual Requirements (9 hours)

 

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

Choose one:

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

  • JOUR 3050 - Principles of Health Communication

    3 credit hours

    Introduces students to fundamental issues in Health Communication. The development of health communication, the role of interpersonal communication in health care, the design and challenges of public health campaigns, intended and unintended health messages in news and popular media, the structure of health care organization, and key ethical issues in creating and disseminating health messages to diverse audiences. 

  • JOUR 4210 - Mass Communication and Society

    3 credit hours

    (Same as EMC 4210.) Prerequisite: Junior standing. Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Media-content emphasis varies depending on instructor's expertise.

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

  • JOUR 4700 - Mass Media and National Security

    3 credit hours

    Prerequisite: Junior/Senior standing or permission of instructor. Examines the role of the mass media in maintaining national security. Topics include history, legal, and operational concerns from both media and the government perspectives. Discusses the tension between maintaining national security and American traditions of civil liberties and the role of both the media and government in these discussions.

  • JOUR 4790 - Global News and World Media Cultures

    3 credit hours

    (Same as EMC 4790.) Prerequisite: Junior standing. Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

  • JOUR 4800 - Seminar in Media Issues

    3 credit hours

    Prerequisite: Junior standing. Examination and critical evaluation of issues relevant to the operation and functions of mass media, including their relationships to each other and to government, advertisers, consumers, and other publics. May be repeated up to 6 credits.

 

  • EMC 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as JOUR 4850.) Prerequisite: Junior standing.

    Examines ethical concerns of media practitioners, illuminated by study of selected current ethical issues and an overview of the cultural and philosophical bases of a socially responsive mass media.  

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as EMC 4850.) Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

 

  • EMC 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as JOUR 4820.) Prerequisite: Junior or senior standing or permission of instructor.

    Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

  • JOUR 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as EMC 4820.) Prerequisite: Junior or senior standing or permission of instructor. Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

 

  • VCOM 2010 - Introduction to Visual Communication

    3 credit hours

    Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

  • Approved School of Journalism elective 3 credit hours

Professional Topics (12 hours)

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

Choose two:

  • ADV 4250 - Interactive Advertising and Social Media

    3 credit hours

    Prerequisite: ADV 3020. Explores advertisers' use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.

  • PR 4720 - Crisis Communication in Public Relations

    3 credit hours

    Prerequisite: Permission of instructor. Examines crisis communication theories, management, strategies, tactics, and cases while developing practical skills useful in crisis situations.

  • Approved upper-division professional or conceptual elective 3 credit hours

Senior Capstone (3 hours)

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

Minor (15-18 hours)

  • Selected from outside the School of Journalism and Department of Electronic Media Communication; students may wish to consider a minor in the Jennings A. Jones College of Business.

Electives (14-17 hours)

  • Students in the School of Journalism must complete 72 hours of coursework from outside JOUR or EMC courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Total hours in program: 120

 

Curriculum: Journalism, Advertising-Public Relations (Public Relations-General)

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all Media and Entertainment courses.

Freshman

 

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm)

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.

  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • Mathematics 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Humanities and/or Fine Arts 3 credit hours
  • Natural Sciences 4 credit hours

Subtotal: 31 Hours

 

Sophomore

 

  • ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • JOUR 3090 - Reporting  3 credit hours  

    JOUR 3090 - Reporting

    3 credit hours

    Prerequisite: JOUR 2710. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing, and processing of news.

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

  • Natural Sciences 4 credit hours
  • Minor course 3 credit hours
  • Elective 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Humanities and/or Fine Arts 3 credit hours

Subtotal: 31 Hours

 

Junior

 

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • Elective 3 credit hours
  • Minor courses 9 credit hours
  • JOUR conceptual requirement 3 credit hours

Subtotal: 30 Hours

 

Senior

 

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour required) OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour required)

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • Professional Topics requirement 6 credit hours
  • Minor course 3 credit hours
  • Electives 8 credit hours
  • Minor or elective course 3 credit hours

Subtotal: 28-31 Hours

 

Journalism, Advertising-Public Relations Concentration (Recording Industry) B.S.

School of Journalism 
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

Advertising and public relations are distinct fields; these programs help students prepare for positions in advertising agencies and departments, media sales and management, advertising production and design, public relations agencies and departments, and organizational and employee relations.

Students in public relations may choose the general program or a specialty in the recording industry. By the junior year students should choose a minor.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (RIM), B.S., Academic Map  

Degree Requirements

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Major Requirements (59 hours)

School of Journalism Core (14 hours)

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

 

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

 

  • EMC 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/RIM 3650.)

    A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • RIM 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/EMC 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

 

  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

 

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour) OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour)

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

Writing/Design Requirements (9 hours)

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

 

  • JOUR 3090 - Reporting  3 credit hours  OR

    JOUR 3090 - Reporting

    3 credit hours

    Prerequisite: JOUR 2710. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing, and processing of news.

  • RIM 3780 - Entertainment Reporting and Writing

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Theory and practice of the fundamentals of entertainment journalism, including music industry writing, feature stories, and CD and concert reviews.

Conceptual Requirements (24 hours)

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

  • RIM 3000 - History of the Recording Industry

    3 credit hours

    Traces the development of the technology, business, major record labels, and the music recorded as well as significant individuals in these areas.

  • RIM 3600 - Survey of the Recording Industry

    3 credit hours

    Examination of the industry including, but not limited to, artist development, songwriting, publishing, record companies, record marketing and promotion, copyright, performance rights, and careers.

  • RIM 3700 - Copyright Law  3 credit hours  

    RIM 3700 - Copyright Law

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Examines copyright law with particular reference to the music industry. Emphasis on understanding and applying the law to work in the industry.

Choose one:

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

 

  • EMC 3600 - Digital and Media Literacy

    3 credit hours

    (Same as JOUR 3600). Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

  • JOUR 3600 - Digital and Media Literacy

    3 credit hours

    (Same as EMC 3600). Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

 

  • JOUR 4210 - Mass Communication and Society

    3 credit hours

    (Same as EMC 4210.) Prerequisite: Junior standing. Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Media-content emphasis varies depending on instructor's expertise.

  • JOUR 4670 - Cultural Approaches to Media

    3 credit hours

    Provides a critical overview of the historical, intellectual, and theoretical foundations of cultural studies with specific emphasis on research methods. Explores popular culture, comparative media systems, global media flows, and new media technologies, among other topics pertinent to media and journalism.

  • JOUR 4790 - Global News and World Media Cultures

    3 credit hours

    (Same as EMC 4790.) Prerequisite: Junior standing. Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

  • JOUR 4800 - Seminar in Media Issues

    3 credit hours

    Prerequisite: Junior standing. Examination and critical evaluation of issues relevant to the operation and functions of mass media, including their relationships to each other and to government, advertisers, consumers, and other publics. May be repeated up to 6 credits.

  • PR 4720 - Crisis Communication in Public Relations

    3 credit hours

    Prerequisite: Permission of instructor. Examines crisis communication theories, management, strategies, tactics, and cases while developing practical skills useful in crisis situations.

  • Approved School of Journalism elective 3 credit hours

 

  • EMC 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as JOUR 4820.) Prerequisite: Junior or senior standing or permission of instructor.

    Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

  • JOUR 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as EMC 4820.) Prerequisite: Junior or senior standing or permission of instructor. Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

 

  • EMC 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as JOUR 4850.) Prerequisite: Junior standing.

    Examines ethical concerns of media practitioners, illuminated by study of selected current ethical issues and an overview of the cultural and philosophical bases of a socially responsive mass media.  

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as EMC 4850.) Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

Choose two:

  • ADV 4250 - Interactive Advertising and Social Media

    3 credit hours

    Prerequisite: ADV 3020. Explores advertisers' use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.

  • RIM 3720 - Artist Management  3 credit hours  

    RIM 3720 - Artist Management

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Examines the role of recording artists' representatives. Topics include personal appearances, touring, unions, and contractual considerations.

  • RIM 3770 - Publicity in the Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Experience in creating publicity materials and developing media relations, press releases, press kits, and publicity campaigns.

  • RIM 3890 - International Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others RIM 3600. Cultural, media, business, and legal aspects of making and selling records on a worldwide basis. Specific studies in foreign record company operations, i.e., production, distribution, marketing, promotion, and licensing. Immigration, union, and tax implications of artists recording abroad.

  • RIM 4130 - Cyber PR® in the Entertainment Industry

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Cyber PR®  is the process where social media (with engaged behavior), public relations (outreach and some processes), and online and direct -to-fan (D2F) marketing intersect. Explores the many new and entrepreneurial methods, theories, applications (i.e., Topspin and Next Big Sound) and best practices artists and brands employ to create awareness and make connections to consumers via electronic media. Readings, lectures, guest presentations, and professional group projects and experiences.

  • RIM 4620 - Marketing of Recordings

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Special emphasis on the particular structures and problems involved in the movement of recordings from manufacturer to the buying public. Topics include product marketing, promotion, and distribution.

  • RIM 4690 - Digital Strategies for the Music Business

    3 credit hours

    Prerequisite:  RIM 4620 or permission of the instructor. Applied theory on promoting the services and products of the music industry via digital channels. Topics include market research, content strategy, creating digital assets, search engine marketing, online advertising, email marketing, mobile marketing, and using data and insights from analytics to optimize digital marketing efforts.

  • RIM or School of Journalism approved elective 3 credit hours

Professional Topics (9 hours)

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

Choose one:

  • RIM 3770 - Publicity in the Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Experience in creating publicity materials and developing media relations, press releases, press kits, and publicity campaigns.

  • RIM 4130 - Cyber PR® in the Entertainment Industry

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Cyber PR®  is the process where social media (with engaged behavior), public relations (outreach and some processes), and online and direct -to-fan (D2F) marketing intersect. Explores the many new and entrepreneurial methods, theories, applications (i.e., Topspin and Next Big Sound) and best practices artists and brands employ to create awareness and make connections to consumers via electronic media. Readings, lectures, guest presentations, and professional group projects and experiences.

  • Approved RIM professional course 3 credit hours

Senior Capstone (3 hours)

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

Minor (15-18 hours)

  • Selected from outside the School of Journalism and Department of Electronic Media Communication; students may wish to consider a minor in the Jennings A. Jones College of Business.

Electives (2-5 hours)

  • Students in the School of Journalism must complete 72 hours of coursework from outside JOUR or EMC courses.

Total hours in program: 120

 

Curriculum: Journalism, Advertising-Public Relations (Recording Industry)

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all Media and Entertainment courses.

Freshman

 

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm)

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • Mathematics 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Humanities and/or Fine Arts 3 credit hours
  • Natural Sciences 4 credit hours
  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

Subtotal: 31 Hours

 

Sophomore

 

  • ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

  • Natural Science 4 credit hours
  • Social/Behavioral Science 3 credit hours
  • Minor course 3 credit hours
  • Minor course/elective 3 credit hours
  • RIM 3000 - History of the Recording Industry

    3 credit hours

    Traces the development of the technology, business, major record labels, and the music recorded as well as significant individuals in these areas.

  • RIM 3600 - Survey of the Recording Industry

    3 credit hours

    Examination of the industry including, but not limited to, artist development, songwriting, publishing, record companies, record marketing and promotion, copyright, performance rights, and careers.

Subtotal: 31 Hours

 

Junior

 

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • Elective 2 credit hours
  • Minor courses 6 credit hours
  • Humanities and/or Fine Arts 3 credit hours
  • JOUR conceptual requirement 3 credit hours
  • JOUR/RIM conceptual requirement 3 credit hours

 

  • JOUR 3090 - Reporting  3 credit hours  OR

    JOUR 3090 - Reporting

    3 credit hours

    Prerequisite: JOUR 2710. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing, and processing of news.

  • RIM 3780 - Entertainment Reporting and Writing

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Theory and practice of the fundamentals of entertainment journalism, including music industry writing, feature stories, and CD and concert reviews.

Subtotal: 29 Hours

Senior

 

  • RIM 3700 - Copyright Law  3 credit hours  

    RIM 3700 - Copyright Law

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Examines copyright law with particular reference to the music industry. Emphasis on understanding and applying the law to work in the industry.

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour required) OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour required)

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • JOUR/RIM conceptual requirement 3 credit hours
  • Professional Topics requirement 3 credit hours
  • Minor courses 6 credit hours

Subtotal: 29-31 Hours

Dr. John Bodle
Professor
john.bodle@mtsu.edu

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Dr. Tricia Farwell
Associate Professor
tricia.farwell@mtsu.edu

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Advertising

ADV 3020 - Principles of Advertising
3 credit hours

Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

ADV 3060 - Issues in Advertising: Sexuality and Gender
3 credit hours

Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

ADV 3160 - Advertising Design and Visuals
3 credit hours

Prerequisite: ADV 3060 or permission of instructor. Creating and producing advertising messages for various media, including publications, broadcast, outdoor, and direct mail.

ADV 3170 - Strategic Communication Writing for Advertising
3 credit hours

Prerequisites: JOUR 2710 and ADV 3020. Techniques for analyzing, creating, and writing strategic messages for advertising and social media with attention to message strategy and presentation across multiple platforms.

ADV 3480 - Media Strategy and Buying
3 credit hours

Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.

ADV 3520 - Special Topics in Professional Issues
3 credit hours

(Same as JOUR/PR/VCOM.) Special topics in journalism, advertising, public relations, and visual communication focusing on practical applications. Topics change each semester and have included investigative, environmental, sports, and political reporting; visual editing; international public relations; and advertising account management. May be repeated up to 6 credits.

ADV 4230 - Case Studies in Strategic Communication
3 credit hours

Prerequisites: ADV 3020 or permission of instructor and junior standing. Problems, decisions, and decision-making processes of advertising and strategic communication managers. Emphasis on decision making across functional areas of advertising and strategic communication processes.

ADV 4250 - Interactive Advertising and Social Media
3 credit hours

Prerequisite: ADV 3020. Explores advertisers' use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.

ADV 4970 - Advertising Campaigns
3 credit hours

Prerequisites: ADV 3480 and ADV 3170 or permission of instructor. Planning, designing, and executing all phases of a complete advertising campaign. An opportunity for advanced students to synthesize and apply skills from previous courses.

Contact and Student Information

Tricia Farwell
tricia.farwell@mtsu.edu
615-898-2814

Tiffany Milfort
Tiffany.Milfort@mtsu.edu
615-494-7994 | BRAGG 230G

School of Journalism
Middle Tennessee State University
MTSU Box 64
1301 East Main Street
Murfreesboro, TN 37132

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