• Advertising
    Studying advertising can lead to
    many career choices
  • Advertising
    Professionals explain ways to make successful "pitches"
  • Advertising
    Advertising major Josh Young shows his Blue Raider spirit
  • Advertising
    Faculty members share diverse professional experiences with students

Advertising

Advertising professionals inform the public about goods and services and encourage audience action though advertising messages. The Advertising concentration at MTSU offers preparation for diverse advertising careers. Students learn to write, design, and create materials for a variety of media from print to digital through courses focusing on the creative side. The management area teaches students the principles of media planning/buying and advertising management. The program concludes with an advertising campaigns course in which students work with clients. Faculty who teach advertising have diverse professional experience and remain active as consultants and researchers. Students gain additional experience through The Ad Club and activities with the Nashville Advertising Federation/Ad2.

MTSU students a 'natural' to win national ad contest

MTSU students a 'natural' to win national ad contest

MTSU students won top honors and a $5,000 prize in a nationwide collegiate advertising competition to promote natural gas usage. Five members of MTSU’s “Natural Solutions” team represented the 18 students in Dr. Tricia Farwell's spring 2013 advertising and public relations campaigns course at the finals in Washington, D.C. Lauren Foley, Talor Burns, Lauren Nelson, Kaela Dalecke, and Brittany Moyers made the campaign presentation to the judges in the America’s Natural Gas Alliance Collegiate Energy Challenge. The student “ad agency” created an integrated marketing campaign, “I am a natural,” to tout natural gas as a clean, domestic energy source. The campus campaign culminated in the outdoor Naturally Bright Music Festival featuring performers from MTSU's student-run Match Records.

Senior interns with redpepper ad agency

Senior interns with redpepper ad agency

Advertising major Josh Miller landed an impressive account management internship in summer 2013 with Nashville’s redpepper agency. He went to work right away, helping redpepper set up pitches and presentations. His inside account management class with instructor Brandt Conner, a long-time account executive, boosted his portfolio to let him assist with creative strategy in addition to research. “They’re actually using my work in a pitch and coming back and saying ‘Good job, Josh. They really liked the work you did.’” Miller says he loves the fast pace of the business. He’s bringing a fresh view to a coffee brand, as well as writing recommendations and doing case analysis of social media efforts. Miller enrolled at MTSU as an undecided major before settling on advertising.

Advertising graduates can work as account executives trying to make the successful pitch to clients, on the creative side of producing materials for media, or in analyzing and researching market trends and branding. Graduates can pursue careers in sales, marketing, media buying, or promotions. Some career possibilities include

  • Ad designer
  • Ad sales representative
  • Advertising account executive
  • Brand manager/market researcher
  • Copywriter
  • Creative/art director
  • Digital advertising strategist
  • Marketing director
  • Marketing materials designer
  • Marketing consultant
  • Media buyer
  • Media planner
  • SEO strategist
  • Social media/marketing strategist
  • Special events manager
  • Strategic planner

Employers of MTSU alumni include

  • BOHAN Advertising
  • GS&F
  • Industrial Strength Marketing
  • J&A integrated thinking
  • Ketchum, Inc.
  • Lord and Taylor
  • M&C SAATCHI
  • Navigation Advertising
  • People Helping People of Utah
  • redpepper
  • Southwest Washington Blood Program
  • The Buntin Group
  • Tractor Supply

MTSU's School of Journalism offers work leading to the Bachelor of Science (B.S.) degree with a major in Mass Communication. Concentrations are available in

Undergraduate or graduate students outside the College of Media and Entertainment may choose to minor in Mass Communication with an emphasis in any of the School of Journalism’s concentrations.

A Master of Science (M.S.) degree is available in Mass Communication, and a Master of Fine Arts (M.F.A.) in Recording Arts and Technologies.

Mass Communication, Advertising-Public Relations Concentration (Advertising), B.S.

School of Journalism 
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

Advertising helps students prepare for positions in advertising agencies and departments, media sales and management, and advertising production and design.

Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. One minor is required.

Advertising students take the following required courses. Students should check the prerequisites for each course.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020/JOUR 1020/RIM 1020

JOUR 2710

ADV 3020

ENGL 1010 and ENGL 1020 (grade of C prerequisite to JOUR 2710)

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

Foundation Requirements (6 hours)

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

Writing/Design Requirements (12 hours)

  • ADV 3170 - Advertising Copywriting

    3 credit hours

    Prerequisite: Admission to candidacy. Advanced techniques and skills in the writing and design of advertising messages, emphasizing print and electronic media.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

Plus two of the following:

  • PR 3360 - Public Relations Communication

    3 credit hours

    Prerequisite: Admission to candidacy. Techniques of creating and writing, including the planning and development of corporate, public service, and other persuasive messages.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • ADV 3160 - Advertising Design and Visuals

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Creating and producing advertising messages for various media, including publications, broadcast, outdoor, and direct mail.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

Conceptual Requirements (9 hours)

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

Choose two:

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

  • JOUR 3050 - Principles of Health Communication

    3 credit hours

    Introduces students to fundamental issues in Health Communication. The development of health communication, the role of interpersonal communication in health care, the design and challenges of public health campaigns, intended and unintended health messages in news and popular media, the structure of health care organization, and key ethical issues in creating and disseminating health messages to diverse audiences. 

  • JOUR 3510 - Media History and American Culture

    3 credit hours

    (Same as EMC 3510.) Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities.

  • JOUR 4210 - Mass Communication and Society

    3 credit hours

    (Same as EMC 4210.) Prerequisite: Junior standing. Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Media-content emphasis varies depending on instructor's expertise.

  • JOUR 4240 - Television, Culture, and History

    3 credit hours

    Examines television as a cultural product, communication tool, "mirror on the world," and as an agent for social change. Explores censorship, sponsorship, ethics, and the impact of context on content. Focuses on role that television has had and continues to have on constructing notions of gender, race, class, and difference.

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

  • JOUR 4660 - Scientific Approaches to Media

    3 credit hours

    (Same as EMC 4660.) Prerequisite: Junior standing. Provides a critical overview of the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.

  • JOUR 4670 - Cultural Approaches to Media

    3 credit hours

    Provides a critical overview of the historical, intellectual, and theoretical foundations of cultural studies with specific emphasis on research methods. Explores popular culture, comparative media systems, global media flows, and new media technologies, among other topics pertinent to media and journalism.

  • JOUR 4700 - Mass Media and National Security

    3 credit hours

    Prerequisite: Junior/Senior standing or permission of instructor. Examines the role of the mass media in maintaining national security. Topics include history, legal, and operational concerns from both media and the government perspectives. Discusses the tension between maintaining national security and American traditions of civil liberties and the role of both the media and government in these discussions.

  • JOUR 4780 - Media and Markets  3 credit hours  

    JOUR 4780 - Media and Markets

    3 credit hours

    Prerequisite: Junior standing. Approaches to understanding media audiences. Examines tensions between the business and public functions of media, and social and ethical conflicts related to media marketing.

  • JOUR 4790 - Global News and World Media Cultures

    3 credit hours

    (Same as EMC 4790.) Prerequisite: Junior standing. Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

  • JOUR 4800 - Seminar in Media Issues

    3 credit hours

    (Same as EMC 4800.) Prerequisite: Junior standing. Examination and critical evaluation of issues relevant to the operation and functions of mass media, including their relationships to each other and to government, advertisers, consumers, and other publics. May be repeated up to 6 credits.

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as EMC 4850.) Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

  • JOUR 4910 - Research in Media Issues

    3 credit hours

    Students work on developing good writing skills while conducting original research in their areas of interest. Students will critique each other's writing in a peer-workshop environment, as they edit and revise their own writing--building to a journal-quality research paper presented to the class in a conference-like setting.

  • VCOM 2010 - Introduction to Visual Communication

    3 credit hours

    Required for candidacy. Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

  • EMC 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as JOUR 4820.) Prerequisite: Junior or senior standing or permission of instructor.

    Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

  • JOUR 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as EMC 4820.) Prerequisite: Junior or senior standing or permission of instructor. Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

  • EMC 3600 - Digital and Media Literacy

    3 credit hours

    (Same as JOUR 3600). Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

  • JOUR 3600 - Digital and Media Literacy

    3 credit hours

    (Same as EMC 3600). Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

Professional Topics (6 hours)

  • ADV 3480 - Media Strategy and Buying

    3 credit hours

    Prerequisite: Admission to candidacy. Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.

  • ADV 4230 - Advertising Management

    3 credit hours

    Prerequisites: Admission to candidacy; junior standing; ADV 3480; ADV 3170 or permission of instructor. Problems, decisions, and decision-making processes of advertising managers. Emphasis on decision making across functional areas of advertising process.

  • ADV 4250 - Interactive Advertising and Social Media

    3 credit hours

    Prerequisite: Admission to candidacy; ADV 3020. Explores advertisers' use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.

Special/Senior Topics (3 hours)

  • ADV 4970 - Advertising Campaigns

    3 credit hours

    Prerequisites: Admission to candidacy; ADV 3480 and ADV 3170 or permission of instructor. Planning, designing, and executing all phases of a complete advertising campaign. An opportunity for advanced students to synthesize and apply skills from previous courses.

Practicum/Internship or Upper-Division Elective (1-3 hours)

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

Curriculum: Mass Communication, Advertising-Public Relations (Advertising)

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.

Freshman

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm)

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History  3 credit hours  

    HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

Subtotal: 31 Hours

Sophomore

  • ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History  3 credit hours  

    HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • CSCI 1150 - Computer Orientation  3 credit hours  OR

    CSCI 1150 - Computer Orientation

    3 credit hours

    A general introduction to computers with an emphasis on personal computing, database, word processing, presentation graphics, spreadsheets, and Internet tools. Does not count for Computer Science major or minor.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

Subtotal: 31 Hours

Junior

  • ADV 3170 - Advertising Copywriting

    3 credit hours

    Prerequisite: Admission to candidacy. Advanced techniques and skills in the writing and design of advertising messages, emphasizing print and electronic media.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • ADV 3160 - Advertising Design and Visuals

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Creating and producing advertising messages for various media, including publications, broadcast, outdoor, and direct mail.

  • PR 3360 - Public Relations Communication

    3 credit hours

    Prerequisite: Admission to candidacy. Techniques of creating and writing, including the planning and development of corporate, public service, and other persuasive messages.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • ADV 3480 - Media Strategy and Buying

    3 credit hours

    Prerequisite: Admission to candidacy. Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.

  • ADV 4230 - Advertising Management  3 credit hours  OR

    ADV 4230 - Advertising Management

    3 credit hours

    Prerequisites: Admission to candidacy; junior standing; ADV 3480; ADV 3170 or permission of instructor. Problems, decisions, and decision-making processes of advertising managers. Emphasis on decision making across functional areas of advertising process.

Subtotal: 30 Hours

Senior

  • ADV 3160 - Advertising Design and Visuals

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Creating and producing advertising messages for various media, including publications, broadcast, outdoor, and direct mail.

  • PR 3360 - Public Relations Communication

    3 credit hours

    Prerequisite: Admission to candidacy. Techniques of creating and writing, including the planning and development of corporate, public service, and other persuasive messages.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • ADV 3480 - Media Strategy and Buying

    3 credit hours

    Prerequisite: Admission to candidacy. Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.

  • ADV 4230 - Advertising Management  3 credit hours  OR

    ADV 4230 - Advertising Management

    3 credit hours

    Prerequisites: Admission to candidacy; junior standing; ADV 3480; ADV 3170 or permission of instructor. Problems, decisions, and decision-making processes of advertising managers. Emphasis on decision making across functional areas of advertising process.

  • ADV 4970 - Advertising Campaigns

    3 credit hours

    Prerequisites: Admission to candidacy; ADV 3480 and ADV 3170 or permission of instructor. Planning, designing, and executing all phases of a complete advertising campaign. An opportunity for advanced students to synthesize and apply skills from previous courses.

 

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  OR

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

Subtotal: 28-30 Hours

Total hours in program: 120

NOTE:

Students in the Advertising-Public Relations concentration are required to complete one 15-18 hour minor. Students in any School of Journalism concentration may not minor in any area of the College of Media and Entertainment. A computer literacy course is required. CSCI 1000 will not meet this requirement.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Mass Communication, Advertising-Public Relations (Advertising), B.S., Academic Map  

Dr. John Bodle
Professor
john.bodle@mtsu.edu

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Dr. Tricia Farwell
Associate Professor
tricia.farwell@mtsu.edu

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Advertising

ADV 3020 - Survey of Advertising
3 credit hours

Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

ADV 3060 - Sexuality and Gender in Advertising
3 credit hours

Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

ADV 3160 - Advertising Layout and Design
3 credit hours

Prerequisite: Admission to candidacy or permission of instructor. Creating and producing advertising messages for various media, including publications, broadcast, outdoor, and direct mail.

ADV 3480 - Advertising Media Planning
3 credit hours

Prerequisite: Admission to candidacy. Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.

ADV 3520 - Special Topics in Professional Issues
3 credit hours

(Same as JOUR/PR/VCOM.) Prerequisite: Admission to candidacy. Special topics in journalism, advertising, public relations, and visual communication focusing on practical applications. Topics change each semester and have included investigative, environmental, sports, and political reporting; visual editing; international public relations; and advertising account management. May be repeated up to 6 credits.

ADV 4160 - Advertising Copywriting
3 credit hours

Prerequisite: Admission to candidacy. Advanced techniques and skills in the writing and design of advertising messages, emphasizing print and electronic media.

ADV 4170 - Advertising Campaigns
3 credit hours

Prerequisites: Admission to candidacy; ADV 3480 and ADV 4160 or permission of instructor. Planning, designing, and executing all phases of a complete advertising campaign. An opportunity for advanced students to synthesize and apply skills from previous courses.

ADV 4230 - Advertising Management
3 credit hours

Prerequisites: Admission to candidacy; junior standing; ADV 3480; ADV 4160 or permission of instructor. Problems, decisions, and decision-making processes of advertising managers. Emphasis on decision making across functional areas of advertising process.

ADV 4250 - Advertising and Social Media
3 credit hours

Prerequisite: Admission to candidacy; ADV 3020. Explores advertisers' use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.