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    Honors student Jessica Watson has double majors in PR and Political Science
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Public Relations

Public Relations professionals design and implement strategic communication plans to help organizations build beneficial relationships with their various publics. Graduates have opportunities to work in the world of PR within corporations, agencies, health organizations, government, and entertainment. MTSU's accredited program blends the best of theoretical and hands-on approaches. Proximity to Nashville gives students access to media professionals, internships, and jobs. The program offers a challenging and comprehensive curriculum, excellent faculty, state-of-the-art PR lab, and an active Public Relations Student Society of America chapter. Get started by selecting the Advertising/Public Relations concentration in the School of Journalism.

PR graduate takes over as United Way CEO

Meagan Flippin (‘07) was recently promoted to president and CEO of The United Way of Rutherford and Cannon Counties. She previously served as senior director for marketing, special events, and community impact. Flippin graduated with a bachelor’s degree in public relations and received a master’s degree in strategic leadership from MTSU in ′08. She also is immediate past president of Murfreesboro Young Professionals, the immediate past chair of the Rutherford County Chamber of Commerce’s Diplomat Program, and active in the Junior League of Murfreesboro. "I call upon my public relations education on a daily basis," she said. "Our organization’s foundation is built upon trust, which is often garnered through transparency, professionalism, and consistency."

MTSU alums go west to San Francisco

MTSU alumni Paul Bernardini (’11) and Landin King (’10) both are working at San Francisco-based Eastwick, a technology public relations agency specializing in media relations, social media, measurement and analytics, and more. King's internship led to a PR job for high-end hospitality brands at a boutique Nashville firm, The Andrews Agency, for his first two years after college. His current client load focuses largely on Quest Software units. Bernardini, who grew up in the Bay Area until age 6, lived in the Grand Teton National Park for a year and traveled in Southeast Asia for three months after graduation. "There are a lot of moving parts in PR, and it is by no means a typical 9-to-5 gig," Bernardini said.

Graduates specializing in public relations should find plenty of job opportunities in today's highly competitive business climate and market reach via multiple media platforms. Career possibilities await in agencies that represent clients, in industry from healthcare to entertainment, in organizational settings from education to religion, and in other non-profits and government.

  • Campaign manager
  • Communications specialist / executive
  • Community relations director
  • Corporate communications director
  • Creative/art director
  • Employee/internal communications
  • Entertainment industry publicist
  • Government public information officer
  • Healthcare communications specialist
  • Marketing consultant
  • Marketing manager
  • Marketing materials designer
  • Media relations specialist
  • Non-profit communications manager
  • PR agency account manager
  • Press secretary
  • Public affairs director
  • Public involvement coordinator
  • Public relations specialist/executive
  • Social media strategist
  • Special events manager
  • Speech writer

Employers of MTSU alumni include

  • The Andrews Agency
  • DVL Public Relations and Advertising
  • Eastwick PR Agency, San Francisco
  • Fairmont St. Andrews, Scotland
  • Gaylord Opryland
  • Girl Scouts of Middle Tennessee
  • Ketchum, Inc.
  • McNeely Pigott & Fox
  • Middle Tennessee State University
  • Middle Tennessee Medical Center
  • Nissan North America, Inc. Corporate Communications
  • Rodofer Moss & Co., PLLC
  • Schneider Electric
  • United Way of Rutherford and Cannon Counties

MTSU's School of Journalism offers work leading to the Bachelor of Science (B.S.) degree with a major in Mass Communication. Concentrations are available in

Undergraduate or graduate students outside the College of Media and Entertainment may choose to minor in Mass Communication with an emphasis in any of the School of Journalism’s concentrations.

A Master of Science (M.S.) degree is available in Mass Communication, and a Master of Fine Arts (M.F.A.) in Recording Arts and Technologies.

Public Relations General Public Relations Recording Industry 


Mass Communication, Advertising-Public Relations Concentration (Public Relations), B.S.

School of Journalism 
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

The public relations program helps students prepare for positions in public relations agencies, public relations and corporate communications departments, governmental public affairs departments, employee relations departments, and non -profit agencies.

Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.

Students in public relations may choose the general program or a specialty in the recording industry; both programs require 37-39 credits. By the junior year, students should choose a minor, and are encouraged to choose a minor in the Jennings A. Jones College of Business. With permission of the advisor or the director of the School of Journalism, a student may replace the 15 hours in the Jennings A. Jones College of Business with a minor in the basic or applied sciences or a minor in the liberal arts and sciences.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020/JOUR 1020/RIM 1020

JOUR 2710      

PR 2040

ENGL 1010 and ENGL 1020  (grade of C or better prerequisite for JOUR 2710)

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

 

Foundation Requirements (6 hours)

 

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

Writing/Design Requirements (15 hours)

 

Writing

 

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • PR 3360 - Public Relations Communication

    3 credit hours

    Prerequisite: Admission to candidacy. Techniques of creating and writing, including the planning and development of corporate, public service, and other persuasive messages.

Choose one:

 

  • JOUR 3530 - Feature Writing  3 credit hours  

    JOUR 3530 - Feature Writing

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Theory and practice of writing feature stories for newspapers and magazines. Assignments in writing for professional publications as well as the student newspaper.

  • JOUR 3450 - Editing  3 credit hours  

    JOUR 3450 - Editing

    3 credit hours

    Prerequisite: Admission to candidacy; JOUR 3090 with minimum grade of C. Theory and practice in the art of copy editing, including editing, language skills, newspaper style, news judgment, headline writing, photo editing, cutline writing, and page design.

  • JOUR 3520 - Special Topics in Professional Issues

    3 credit hours

    (Same as ADV/PR/VCOM 3520.) Prerequisites: JOUR 3090 and admission to candidacy. Special topics in journalism, advertising, public relations, and visual communication focusing on practical applications. Topics change each semester and have included investigative, environmental, sports, and political reporting; visual editing; international public relations; and advertising account management. May be repeated up to 6 credits.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

Design

 

  • VCOM 2010 - Introduction to Visual Communication

    3 credit hours

    Required for candidacy. Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

Conceptual Requirements (9 hours)

 

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

Choose two:

 

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

  • JOUR 3050 - Principles of Health Communication

    3 credit hours

    Introduces students to fundamental issues in Health Communication. The development of health communication, the role of interpersonal communication in health care, the design and challenges of public health campaigns, intended and unintended health messages in news and popular media, the structure of health care organization, and key ethical issues in creating and disseminating health messages to diverse audiences. 

  • JOUR 3510 - Media History and American Culture

    3 credit hours

    (Same as EMC 3510.) Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities.

  • JOUR 4210 - Mass Communication and Society

    3 credit hours

    (Same as EMC 4210.) Prerequisite: Junior standing. Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Media-content emphasis varies depending on instructor's expertise.

  • JOUR 4240 - Television, Culture, and History

    3 credit hours

    Examines television as a cultural product, communication tool, "mirror on the world," and as an agent for social change. Explores censorship, sponsorship, ethics, and the impact of context on content. Focuses on role that television has had and continues to have on constructing notions of gender, race, class, and difference.

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

  • JOUR 4660 - Scientific Approaches to Media

    3 credit hours

    (Same as EMC 4660.) Prerequisite: Junior standing. Provides a critical overview of the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.

  • JOUR 4670 - Cultural Approaches to Media

    3 credit hours

    Provides a critical overview of the historical, intellectual, and theoretical foundations of cultural studies with specific emphasis on research methods. Explores popular culture, comparative media systems, global media flows, and new media technologies, among other topics pertinent to media and journalism.

  • JOUR 4700 - Mass Media and National Security

    3 credit hours

    Prerequisite: Junior/Senior standing or permission of instructor. Examines the role of the mass media in maintaining national security. Topics include history, legal, and operational concerns from both media and the government perspectives. Discusses the tension between maintaining national security and American traditions of civil liberties and the role of both the media and government in these discussions.

  • JOUR 4780 - Media and Markets

    3 credit hours

    Prerequisite: Junior standing. Approaches to understanding media audiences. Examines tensions between the business and public functions of media, and social and ethical conflicts related to media marketing.

  • JOUR 4790 - Global News and World Media Cultures

    3 credit hours

    (Same as EMC 4790.) Prerequisite: Junior standing. Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

  • JOUR 4800 - Seminar in Media Issues

    3 credit hours

    (Same as EMC 4800.) Prerequisite: Junior standing. Examination and critical evaluation of issues relevant to the operation and functions of mass media, including their relationships to each other and to government, advertisers, consumers, and other publics. May be repeated up to 6 credits.

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as EMC 4850.) Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

  • JOUR 4910 - Research in Media Issues

    3 credit hours

    Students work on developing good writing skills while conducting original research in their areas of interest. Students will critique each other's writing in a peer-workshop environment, as they edit and revise their own writing--building to a journal-quality research paper presented to the class in a conference-like setting.

  • EMC 3600 - Digital and Media Literacy

    3 credit hours

    (Same as JOUR 3600). Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

  • JOUR 3600 - Digital and Media Literacy

    3 credit hours

    (Same as EMC 3600). Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

  • JOUR 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as EMC 4820.) Prerequisite: Junior or senior standing or permission of instructor. Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

  • EMC 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as JOUR 4820.) Prerequisite: Junior or senior standing or permission of instructor.

    Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

Professional Topics (3-4 hours)

 Choose one:

  • JOUR 3090 - Reporting  4 credit hours  AND

    JOUR 3090 - Reporting

    4 credit hours

    Prerequisite: JOUR 2710. Corequisite: JOUR 3091. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing and processing of news. Three hours lecture and one two-hour laboratory where hands-on instruction acquaints journalism students with the technology and techniques used in multiplatform media convergence and establishes a base for more advanced reporting, writing, and editing courses.

  • JOUR 3091 - Reporting Lab  0 credit hours  

    JOUR 3091 - Reporting Lab

    0 credit hours

    Corequisite: JOUR 3090. Three hours lecture and one two-hour laboratory.  

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

  • PR 4720 - Crisis Communication in Public Relations

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Examines crisis communication theories, management, strategies, tactics, and cases while developing practical skills useful in crisis situations.

  • VCOM 3910 - Basic Visual Design

    3 credit hours

    Prerequisites: Admission to candidacy; JOUR 2710, VCOM 2010, and VCOM 2950. Basic design process for publication; in-depth analysis of typography, copywriting, art and illustration, photography; theory and practice of color reproduction; diverse design images; informational graphics, production methods of design for print and electronic media. Cannot be taken concurrently with VCOM 2950.

Senior Topics (3 hours)

 

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: Admission to candidacy; PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

Internship/Practicum or Upper-Division Elective (1-3 hours)

Choose one: 

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • JOUR upper-division elective 3 credit hours

Curriculum: Mass Communication, Advertising-Public Relations (Public Relations-General)

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.

Freshman

 

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm)

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • Mathematics 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Humanities and/or Fine Arts (2 rubrics) 6 credit hours
  • Natural Sciences 4 credit hours

Subtotal: 31 Hours

 

Sophomore

 

  • ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • CSCI 1150 - Computer Orientation

    3 credit hours

    A general introduction to computers with an emphasis on personal computing, database, word processing, presentation graphics, spreadsheets, and Internet tools. Does not count for Computer Science major or minor.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

  • Natural Sciences 4 credit hours
  • Minor courses 6 credit hours
  • Elective 3 credit hours
  • Social/Behavioral Sciences 3 credit hours

Subtotal: 31 Hours

 

Junior

 

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • PR 3360 - Public Relations Communication

    3 credit hours

    Prerequisite: Admission to candidacy. Techniques of creating and writing, including the planning and development of corporate, public service, and other persuasive messages.

  • VCOM 2010 - Introduction to Visual Communication

    3 credit hours

    Required for candidacy. Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

  • JOUR 3530 - Feature Writing  3 credit hours  OR

    JOUR 3530 - Feature Writing

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Theory and practice of writing feature stories for newspapers and magazines. Assignments in writing for professional publications as well as the student newspaper.

  • JOUR 3450 - Editing  3 credit hours  OR

    JOUR 3450 - Editing

    3 credit hours

    Prerequisite: Admission to candidacy; JOUR 3090 with minimum grade of C. Theory and practice in the art of copy editing, including editing, language skills, newspaper style, news judgment, headline writing, photo editing, cutline writing, and page design.

  • JOUR 3520 - Special Topics in Professional Issues

    3 credit hours

    (Same as ADV/PR/VCOM 3520.) Prerequisites: JOUR 3090 and admission to candidacy. Special topics in journalism, advertising, public relations, and visual communication focusing on practical applications. Topics change each semester and have included investigative, environmental, sports, and political reporting; visual editing; international public relations; and advertising account management. May be repeated up to 6 credits.

  • Electives 6 credit hours
  • Minor courses 9 credit hours
  • JOUR conceptual requirement 3 credit hours

Subtotal: 30 Hours

 

Senior

 

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: Admission to candidacy; PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

  • VCOM 3910 - Basic Visual Design  3 credit hours  OR

    VCOM 3910 - Basic Visual Design

    3 credit hours

    Prerequisites: Admission to candidacy; JOUR 2710, VCOM 2010, and VCOM 2950. Basic design process for publication; in-depth analysis of typography, copywriting, art and illustration, photography; theory and practice of color reproduction; diverse design images; informational graphics, production methods of design for print and electronic media. Cannot be taken concurrently with VCOM 2950.

  • JOUR 3090 - Reporting  4 credit hours  AND

    JOUR 3090 - Reporting

    4 credit hours

    Prerequisite: JOUR 2710. Corequisite: JOUR 3091. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing and processing of news. Three hours lecture and one two-hour laboratory where hands-on instruction acquaints journalism students with the technology and techniques used in multiplatform media convergence and establishes a base for more advanced reporting, writing, and editing courses.

  • JOUR 3091 - Reporting Lab  0 credit hours  

    JOUR 3091 - Reporting Lab

    0 credit hours

    Corequisite: JOUR 3090. Three hours lecture and one two-hour laboratory.  

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  OR

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • JOUR elective (upper-division) 1-3 credit hours
  • JOUR conceptual requirement 3 credit hours
  • Minor course 3 credit hours
  • Electives 6 credit hours
  • Minor or elective course 3 credit hours
  • Elective 3 credit hours

Subtotal: 28-31 Hours

 

Total hours in program: 120

 

NOTE:

Students in the Advertising-Public Relations concentration are required to complete one 15-18 hour minor. Students in any school of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. CSCI 1000 will not meet this requirement.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Mass Communication, Advertising-Public Relations (PR-General), B.S., Academic Map  


Mass Communication, Advertising-Public Relations Concentration (Recording Industry) B.S.

School of Journalism 
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

Advertising and public relations are distinct fields; these programs help students prepare for positions in advertising agencies and departments, media sales and management, advertising production and design, public relations agencies and departments, and organizational and employee relations.

Students in public relations may choose the general program or a specialty in the recording industry; both programs require 37-39 credits by the junior year. Students should choose a minor in the Jennings A. Jones College of Business. With permission of the advisor or the director of the School of Journalism, a student may replace the 15 hours in the Jennings A. Jones College of Business with a minor in the basic or applied sciences or a minor in the liberal arts and sciences.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

             EMC 1020/JOUR 1020/RIM 1020

             JOUR 2710

             PR 2040

             ENGL 1010 or ENGL 1020  (grade of C prerequisite for JOUR 2710)

             Math course satisfying General Education  Mathematics requirement

       3.  Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

 

Foundation Requirements (6 hours)

 

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

Writing/Design Requirements (15 hours)

 

Writing

 

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • PR 3360 - Public Relations Communication

    3 credit hours

    Prerequisite: Admission to candidacy. Techniques of creating and writing, including the planning and development of corporate, public service, and other persuasive messages.

  • RIM 3770 - Publicity in the Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Experience in creating publicity materials and developing media relations, press releases, press kits, and publicity campaigns.

Design

 

  • VCOM 2010 - Introduction to Visual Communication

    3 credit hours

    Required for candidacy. Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

Conceptual Requirements (9 hours)

 

  • RIM 3600 - Survey of the Recording Industry

    3 credit hours

    Examination of the industry including, but not limited to, artist development, songwriting, publishing, record companies, record marketing and promotion, copyright, performance rights, and careers.

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

Choose one:

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

  • JOUR 3050 - Principles of Health Communication

    3 credit hours

    Introduces students to fundamental issues in Health Communication. The development of health communication, the role of interpersonal communication in health care, the design and challenges of public health campaigns, intended and unintended health messages in news and popular media, the structure of health care organization, and key ethical issues in creating and disseminating health messages to diverse audiences. 

  • JOUR 3510 - Media History and American Culture

    3 credit hours

    (Same as EMC 3510.) Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities.

  • JOUR 4210 - Mass Communication and Society

    3 credit hours

    (Same as EMC 4210.) Prerequisite: Junior standing. Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Media-content emphasis varies depending on instructor's expertise.

  • JOUR 4240 - Television, Culture, and History

    3 credit hours

    Examines television as a cultural product, communication tool, "mirror on the world," and as an agent for social change. Explores censorship, sponsorship, ethics, and the impact of context on content. Focuses on role that television has had and continues to have on constructing notions of gender, race, class, and difference.

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

  • JOUR 4660 - Scientific Approaches to Media

    3 credit hours

    (Same as EMC 4660.) Prerequisite: Junior standing. Provides a critical overview of the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.

  • JOUR 4670 - Cultural Approaches to Media

    3 credit hours

    Provides a critical overview of the historical, intellectual, and theoretical foundations of cultural studies with specific emphasis on research methods. Explores popular culture, comparative media systems, global media flows, and new media technologies, among other topics pertinent to media and journalism.

  • JOUR 4700 - Mass Media and National Security

    3 credit hours

    Prerequisite: Junior/Senior standing or permission of instructor. Examines the role of the mass media in maintaining national security. Topics include history, legal, and operational concerns from both media and the government perspectives. Discusses the tension between maintaining national security and American traditions of civil liberties and the role of both the media and government in these discussions.

  • JOUR 4780 - Media and Markets

    3 credit hours

    Prerequisite: Junior standing. Approaches to understanding media audiences. Examines tensions between the business and public functions of media, and social and ethical conflicts related to media marketing.

  • JOUR 4790 - Global News and World Media Cultures

    3 credit hours

    (Same as EMC 4790.) Prerequisite: Junior standing. Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as EMC 4850.) Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

  • JOUR 4910 - Research in Media Issues

    3 credit hours

    Students work on developing good writing skills while conducting original research in their areas of interest. Students will critique each other's writing in a peer-workshop environment, as they edit and revise their own writing--building to a journal-quality research paper presented to the class in a conference-like setting.

 

  • EMC 3600 - Digital and Media Literacy

    3 credit hours

    (Same as JOUR 3600). Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

  • JOUR 3600 - Digital and Media Literacy

    3 credit hours

    (Same as EMC 3600). Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

  • EMC 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as JOUR 4820.) Prerequisite: Junior or senior standing or permission of instructor.

    Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

  • JOUR 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as EMC 4820.) Prerequisite: Junior or senior standing or permission of instructor. Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

Professional Topics (3 hours)

 Choose one:

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

  • JOUR 3530 - Feature Writing  3 credit hours  

    JOUR 3530 - Feature Writing

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Theory and practice of writing feature stories for newspapers and magazines. Assignments in writing for professional publications as well as the student newspaper.

  • JOUR 3450 - Editing  3 credit hours  

    JOUR 3450 - Editing

    3 credit hours

    Prerequisite: Admission to candidacy; JOUR 3090 with minimum grade of C. Theory and practice in the art of copy editing, including editing, language skills, newspaper style, news judgment, headline writing, photo editing, cutline writing, and page design.

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

  • RIM 3720 - Artist Management  3 credit hours  

    RIM 3720 - Artist Management

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Examines the role of recording artists' representatives. Topics include personal appearances, touring, unions, and contractual considerations.

  • RIM 3890 - International Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others RIM 3600. Cultural, media, business, and legal aspects of making and selling records on a worldwide basis. Specific studies in foreign record company operations, i.e., production, distribution, marketing, promotion, and licensing. Immigration, union, and tax implications of artists recording abroad.

  • RIM 4320 - Concert Promotion and Touring

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3010 and RIM 3600. An in-depth study of the theoretical and practical aspects of presenting contemporary arts and entertainment performances. Topics include talent acquisition, contracts and riders, production, venues, budgeting, ticket services, and promotion.

  • RIM 4620 - Marketing of Recordings

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Special emphasis on the particular structures and problems involved in the movement of recordings from manufacturer to the buying public. Topics include product marketing, promotion, and distribution.

  • VCOM 3910 - Basic Visual Design

    3 credit hours

    Prerequisites: Admission to candidacy; JOUR 2710, VCOM 2010, and VCOM 2950. Basic design process for publication; in-depth analysis of typography, copywriting, art and illustration, photography; theory and practice of color reproduction; diverse design images; informational graphics, production methods of design for print and electronic media. Cannot be taken concurrently with VCOM 2950.

Senior Topics (3 hours)

 

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: Admission to candidacy; PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

Internship/Practicum or Upper-Division Elective (1-3 hours)

 

 

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  OR

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • RIM 4000 - Recording Industry Internship: Business

    1 to 6 credit hours

    Prerequisites: Admission to candidacy; 90 credit hours completed; RIM 3700 and three of the following sub-core courses must be completed: RIM 3720, RIM 3900, RIM 4320, or RIM 4620; approved internship application. Practical experience for advanced students in a professional recording industry setting. This course may be repeated for additional credit. No more than six hours toward the major are allowed for RIM 3580, 4000, and RIM 4010. Pass/Fail.

Curriculum: Mass Communication, Advertising-Public Relations (Recording Industry)

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.

Freshman

 

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm)

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • Mathematics 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Humanities and/or Fine Arts (2 rubrics) 6 credit hours
  • Natural Sciences 4 credit hours

Subtotal: 31 Hours

 

Sophomore

 

  • ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • CSCI 1150 - Computer Orientation

    3 credit hours

    A general introduction to computers with an emphasis on personal computing, database, word processing, presentation graphics, spreadsheets, and Internet tools. Does not count for Computer Science major or minor.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

  • Natural Science 4 credit hours
  • Social/Behavioral Science 3 credit hours
  • Electives 6 credit hours
  • Minor course (Business) 3 credit hours

Subtotal: 31 Hours

 

Junior

 

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • PR 3360 - Public Relations Communication

    3 credit hours

    Prerequisite: Admission to candidacy. Techniques of creating and writing, including the planning and development of corporate, public service, and other persuasive messages.

  • RIM 3770 - Publicity in the Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Experience in creating publicity materials and developing media relations, press releases, press kits, and publicity campaigns.

  • VCOM 2010 - Introduction to Visual Communication

    3 credit hours

    Required for candidacy. Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

  • Electives 9 credit hours
  • Minor courses (Business) 6 credit hours
  • JOUR conceptual requirement 3 credit hours

Subtotal: 30 Hours

 

Senior

 

  • RIM 3600 - Survey of the Recording Industry

    3 credit hours

    Examination of the industry including, but not limited to, artist development, songwriting, publishing, record companies, record marketing and promotion, copyright, performance rights, and careers.

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: Admission to candidacy; PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

  • VCOM 3910 - Basic Visual Design  3 credit hours  OR

    VCOM 3910 - Basic Visual Design

    3 credit hours

    Prerequisites: Admission to candidacy; JOUR 2710, VCOM 2010, and VCOM 2950. Basic design process for publication; in-depth analysis of typography, copywriting, art and illustration, photography; theory and practice of color reproduction; diverse design images; informational graphics, production methods of design for print and electronic media. Cannot be taken concurrently with VCOM 2950.

  • RIM 3720 - Artist Management  3 credit hours  OR

    RIM 3720 - Artist Management

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Examines the role of recording artists' representatives. Topics include personal appearances, touring, unions, and contractual considerations.

  • RIM 3890 - International Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others RIM 3600. Cultural, media, business, and legal aspects of making and selling records on a worldwide basis. Specific studies in foreign record company operations, i.e., production, distribution, marketing, promotion, and licensing. Immigration, union, and tax implications of artists recording abroad.

  • RIM 4320 - Concert Promotion and Touring

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3010 and RIM 3600. An in-depth study of the theoretical and practical aspects of presenting contemporary arts and entertainment performances. Topics include talent acquisition, contracts and riders, production, venues, budgeting, ticket services, and promotion.

  • RIM 4620 - Marketing of Recordings

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Special emphasis on the particular structures and problems involved in the movement of recordings from manufacturer to the buying public. Topics include product marketing, promotion, and distribution.

  • JOUR 3450 - Editing  3 credit hours  OR

    JOUR 3450 - Editing

    3 credit hours

    Prerequisite: Admission to candidacy; JOUR 3090 with minimum grade of C. Theory and practice in the art of copy editing, including editing, language skills, newspaper style, news judgment, headline writing, photo editing, cutline writing, and page design.

  • JOUR 3530 - Feature Writing  3 credit hours  

    JOUR 3530 - Feature Writing

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Theory and practice of writing feature stories for newspapers and magazines. Assignments in writing for professional publications as well as the student newspaper.

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  OR

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • RIM 4000 - Recording Industry Internship: Business

    1 to 6 credit hours

    Prerequisites: Admission to candidacy; 90 credit hours completed; RIM 3700 and three of the following sub-core courses must be completed: RIM 3720, RIM 3900, RIM 4320, or RIM 4620; approved internship application. Practical experience for advanced students in a professional recording industry setting. This course may be repeated for additional credit. No more than six hours toward the major are allowed for RIM 3580, 4000, and RIM 4010. Pass/Fail.

  • Electives 9 credit hours
  • Minor courses (Business) 6 credit hours

Subtotal: 28-30 Hours

 

Total hours in program: 120

 

NOTE:

Students in the Advertising-Public Relations concentration are required to complete one 15-18 hour minor. Students in any School of Journalism concentration may not minor in any area of the College of Media and Entertainment. A computer literacy course is required. CSCI 1000 will not meet this requirement.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Mass Communication, Advertising-Public Relations (RIM), B.S., Academic Map  

Sharon Holt Fitzgerald
Lecturer
sharon.fitzgerald@mtsu.edu

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Dr. Cary Ann Greenwood
Assistant Professor
cary.greenwood@mtsu.edu

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Zeny Panol
Associate Dean
zeny.panol@mtsu.edu

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Dr. Hanna Park
Assistant Professor
hanna.park@mtsu.edu

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Dr. Andrea L. Phillips
Assistant Professor
Andrea.Phillips@mtsu.edu

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Public Relations

PR 2040 - Public Relations Principles
3 credit hours

Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

NOTE: This was formerly PR 3040.

PR 3360 - Public Relations Communication
3 credit hours

Prerequisite: Admission to candidacy. Techniques of creating and writing, including the planning and development of corporate, public service, and other persuasive messages.

PR 3380 - Public Relations Publications
3 credit hours

Prerequisites: Admission to candidacy; VCOM 2010. Effective print-design techniques with emphasis on organizational publications.

PR 3400 - Case Studies in Public Relations
3 credit hours

Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

PR 3520 - Special Topics in Professional Issues
3 credit hours

(Same as JOUR/ADV/VCOM 3520.) Prerequisites: JOUR 3090 and admission to candidacy. Special topics in journalism, advertising, public relations, and visual communication focusing on practical applications. Topics change each semester and have included investigative, environmental, sports, and political reporting; visual editing; international public relations; and advertising account management. May be repeated up to 6 credits.

PR 4720 - Crisis Communication in Public Relations
3 credit hours

Prerequisite: Admission to candidacy or permission of instructor. Examines crisis communication theories, management, strategies, tactics, and cases while developing practical skills useful in crisis situations.

PR 4740 - Public Relations Campaigns
3 credit hours

Prerequisites: Admission to candidacy; PR 3360 and PR 3380 or VCOM 2950; senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

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