• Honors student Jessica Watson has double majors in PR and Political Science
  • MTSU students learn from successful people in the field
  • John Seigenthaler Public Relations CEO, New York, is an example of campus speakers
  • Student experiences change as industry needs change
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Public Relations

Public Relations professionals design and implement strategic communication plans to help organizations build beneficial relationships with their various publics. Graduates have opportunities to work in the world of PR within corporations, agencies, health organizations, government, and entertainment. MTSU's accredited program blends the best of theoretical and hands-on approaches. Proximity to Nashville gives students access to media professionals, internships, and jobs. The program offers a challenging and comprehensive curriculum, excellent faculty, state-of-the-art PR lab, and an active Public Relations Student Society of America chapter. Get started by selecting the Advertising/Public Relations concentration in the School of Journalism and Strategic Media.

PR graduate takes over as United Way CEO

PR graduate takes over as United Way CEO

Meagan Flippin (‘07) was recently promoted to president and CEO of The United Way of Rutherford and Cannon Counties. She previously served as senior director for marketing, special events, and community impact. Flippin graduated with a bachelor’s degree in public relations and received a master’s degree in strategic leadership from MTSU in ′08. She also is immediate past president of Murfreesboro Young Professionals, the immediate past chair of the Rutherford County Chamber of Commerce’s Diplomat Program, and active in the Junior League of Murfreesboro. "I call upon my public relations education on a daily basis," she said. "Our organization’s foundation is built upon trust, which is often garnered through transparency, professionalism, and consistency."

MTSU alums go west to San Francisco

MTSU alums go west to San Francisco

MTSU alumni Paul Bernardini (’11) and Landin King (’10) both are working at San Francisco-based Eastwick, a technology public relations agency specializing in media relations, social media, measurement and analytics, and more. King's internship led to a PR job for high-end hospitality brands at a boutique Nashville firm, The Andrews Agency, for his first two years after college. His current client load focuses largely on Quest Software units. Bernardini, who grew up in the Bay Area until age 6, lived in the Grand Teton National Park for a year and traveled in Southeast Asia for three months after graduation. "There are a lot of moving parts in PR, and it is by no means a typical 9-to-5 gig," Bernardini said.

Graduates specializing in public relations should find plenty of job opportunities in today's highly competitive business climate and market reach via multiple media platforms. Career possibilities await in agencies that represent clients, in industry from healthcare to entertainment, in organizational settings from education to religion, and in other non-profits and government.

  • Campaign manager
  • Communications specialist / executive
  • Community relations director
  • Corporate communications director
  • Creative/art director
  • Employee/internal communications
  • Entertainment industry publicist
  • Government public information officer
  • Healthcare communications specialist
  • Marketing consultant
  • Marketing manager
  • Marketing materials designer
  • Media relations specialist
  • Non-profit communications manager
  • PR agency account manager
  • Press secretary
  • Public affairs director
  • Public involvement coordinator
  • Public relations specialist/executive
  • Social media strategist
  • Special events manager
  • Speech writer

Employers of MTSU alumni include

  • The Andrews Agency
  • DVL Public Relations and Advertising
  • Eastwick PR Agency, San Francisco
  • Fairmont St. Andrews, Scotland
  • Gaylord Opryland
  • Girl Scouts of Middle Tennessee
  • Ketchum, Inc.
  • McNeely Pigott & Fox
  • Middle Tennessee State University
  • Middle Tennessee Medical Center
  • Nissan North America, Inc. Corporate Communications
  • Rodofer Moss & Co., PLLC
  • Schneider Electric
  • United Way of Rutherford and Cannon Counties

MTSU's School of Journalism and Strategic Media offers work leading to the Bachelor of Science (B.S.) degree with a major in Journalism. Concentrations are available in

For complete curriculum details, click on the REQUIREMENTS tab above.

Undergraduate or graduate students outside the College of Media and Entertainment may choose to minor in Mass Communication with an emphasis in any of the School of Journalism and Strategic Media’s concentrations.

A Master of Science (M.S.) degree is available in Media and Communication.

Public Relations General Public Relations Recording Industry 

Journalism, Advertising-Public Relations Concentration (Public Relations), B.S.

Journalism and Strategic Media 
615-898-5482
Jan Quarles, program coordinator
Jan.Quarles@mtsu.edu

The public relations program helps students prepare for positions in public relations agencies, public relations and corporate communications departments, governmental public affairs departments, employee relations departments, and non -profit agencies.

Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.

Students in public relations may choose the general program or a specialty in the recording industry.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (PR-General), B.S., Academic Map  

Degree Requirements

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Major Requirements (47 hours)

School of Journalism and Strategic Media Core (14 hours)

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

 

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

 

  • EMC 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/RIM 3650.)

    A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • RIM 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/EMC 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

 

  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

 

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour) OR 

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour) 

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

Writing/Design Requirements (9 hours)

  • JOUR 3090 - Reporting  3 credit hours  

    JOUR 3090 - Reporting

    3 credit hours

    Prerequisite: JOUR 2710. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing, and processing of news.

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

Conceptual Requirements (9 hours)

 

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

Choose one:

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

  • JOUR 3050 - Principles of Health Communication

    3 credit hours

    Introduces students to fundamental issues in Health Communication. The development of health communication, the role of interpersonal communication in health care, the design and challenges of public health campaigns, intended and unintended health messages in news and popular media, the structure of health care organization, and key ethical issues in creating and disseminating health messages to diverse audiences. 

  • JOUR 4210 - Mass Communication and Society

    3 credit hours

    Prerequisite: Junior standing. Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Media-content emphasis varies depending on instructor's expertise.

  • JOUR 4700 - Mass Media and National Security

    3 credit hours

    Prerequisite: Junior/Senior standing or permission of instructor. Examines the role of the mass media in maintaining national security. Topics include history, legal, and operational concerns from both media and the government perspectives. Discusses the tension between maintaining national security and American traditions of civil liberties and the role of both the media and government in these discussions.

  • JOUR 4790 - Global News and World Media Cultures

    3 credit hours

    Prerequisite: Junior standing. Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

  • JOUR 4800 - Seminar in Media Issues

    3 credit hours

    Prerequisite: Junior standing. Examination and critical evaluation of issues relevant to the operation and functions of mass media, including their relationships to each other and to government, advertisers, consumers, and other publics. May be repeated up to 6 credits.

  • JOUR 4820 - Race, Gender, and Class in Media

    3 credit hours

    Prerequisite: Junior or senior standing or permission of instructor. Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

 

  • EMC 4250 - Mass Media Law  3 credit hours  OR 

    EMC 4250 - Mass Media Law

    3 credit hours

    (Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

 

  • VCOM 2010 - Introduction to Visual Communication

    3 credit hours

    Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

  • Approved School of Journalism and Strategic Media elective 3 credit hours

Professional Topics (12 hours)

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2950. Effective print-design techniques with emphasis on organizational publications.

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

Choose two:

  • ADV 4250 - Interactive Advertising and Social Media

    3 credit hours

    Prerequisite: ADV 3020 or permission of instructor. Explores advertisers' use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.

  • PR 4720 - Crisis Communication in Public Relations

    3 credit hours

    Prerequisite: PR 2040 or permission of School of Journalism. Examines crisis communication theories, management, strategies, tactics, and cases while developing practical skills useful in crisis situations.

  • Approved upper-division professional or conceptual elective 3 credit hours

Senior Capstone (3 hours)

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: JOUR 3660, PR 3360, and PR 3380 or VCOM 2950; junior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

Minor (15-18 hours)

  • Selected from outside the School of Journalism and Strategic Media and the Department of Media Arts with advisor approval; students may wish to consider a minor in the Jennings A. Jones College of Business.

Electives (14-17 hours)

  • Students in the School of Journalism and Strategic Media (SOJSM) must complete 72 hours of approved coursework from outside SOJSM or Department of Media Arts courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Total hours in program: 120

 

Curriculum: Journalism, Advertising-Public Relations (Public Relations-General)

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all Media and Entertainment courses.

Freshman

 

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm) 

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • COMM 2200 - Fundamentals of Communication  3 credit hours  (Comm) 

    COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Counts as part of the General Education Communication requirement. TBR Common Course: COMM 2025

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • Mathematics 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Humanities and/or Fine Arts 3 credit hours
  • Natural Sciences 4 credit hours
  • Elective 3 credit hours

Subtotal: 31 Hours

 

Sophomore

 

  • ENGL 2020 - Themes in Literature and Culture  3 credit hours  (Hum/FA)  OR 

    ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)  OR 

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation  3 credit hours  (Hum/FA) 

    HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

  • JOUR 3090 - Reporting  3 credit hours  

    JOUR 3090 - Reporting

    3 credit hours

    Prerequisite: JOUR 2710. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing, and processing of news.

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

  • Natural Sciences 4 credit hours
  • Minor course 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Humanities and/or Fine Arts 3 credit hours

Subtotal: 31 Hours

 

Junior

 

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2950. Effective print-design techniques with emphasis on organizational publications.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • Elective 3 credit hours
  • Minor courses 9 credit hours
  • JOUR conceptual requirement 3 credit hours

Subtotal: 30 Hours

 

Senior

 

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: JOUR 3660, PR 3360, and PR 3380 or VCOM 2950; junior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour required) OR 

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour required) 

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • Professional Topics requirement 6 credit hours
  • Minor course 3 credit hours
  • Electives 8 credit hours
  • Minor or elective course 3 credit hours

Subtotal: 28-31 Hours

 

Journalism, Advertising-Public Relations Concentration (Recording Industry) B.S.

Journalism and Strategic Media  
615-898-5482
Hanna Park, program coordinator
Hanna.Park@mtsu.edu

Advertising and public relations are distinct fields; these programs help students prepare for positions in advertising agencies and departments, media sales and management, advertising production and design, public relations agencies and departments, and organizational and employee relations.

Students in public relations may choose the general program or a specialty in the recording industry. By the junior year students should choose a minor.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (RIM), B.S., Academic Map  

Degree Requirements

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Major Requirements (59 hours)

School of Journalism and Strategic Media Core (14 hours)

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

 

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

 

  • EMC 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/RIM 3650.)

    A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • RIM 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as JOUR 3650/EMC 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

 

  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

 

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour) OR 

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour) 

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

Writing/Design Requirements (9 hours)

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

 

  • JOUR 3090 - Reporting  3 credit hours  OR 

    JOUR 3090 - Reporting

    3 credit hours

    Prerequisite: JOUR 2710. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing, and processing of news.

  • RIM 3780 - Entertainment Reporting and Writing

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Theory and practice of the fundamentals of entertainment journalism, including music industry writing, feature stories, and CD and concert reviews.

Conceptual Requirements (24 hours)

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

  • RIM 3000 - History of the Recording Industry

    3 credit hours

    Traces the development of the technology, business, major record labels, and the music recorded as well as significant individuals in these areas.

  • RIM 3600 - Survey of the Recording Industry

    3 credit hours

    Examination of the industry including, but not limited to, artist development, songwriting, publishing, record companies, record marketing and promotion, copyright, performance rights, and careers.

  • RIM 3700 - Copyright Law  3 credit hours  

    RIM 3700 - Copyright Law

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Examines copyright law with particular reference to the music industry. Emphasis on understanding and applying the law to work in the industry.

Choose one:

  • ADV 3020 - Principles of Advertising

    3 credit hours

    Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

  • JOUR 3600 - Digital and Media Literacy

    3 credit hours

    Prerequisite: EMC 1020/JOUR 1020/RIM 1020. Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

  • JOUR 4210 - Mass Communication and Society

    3 credit hours

    Prerequisite: Junior standing. Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Media-content emphasis varies depending on instructor's expertise.

  • JOUR 4670 - Cultural Approaches to Media

    3 credit hours

    Provides a critical overview of the historical, intellectual, and theoretical foundations of cultural studies with specific emphasis on research methods. Explores popular culture, comparative media systems, global media flows, and new media technologies, among other topics pertinent to media and journalism.

  • JOUR 4790 - Global News and World Media Cultures

    3 credit hours

    Prerequisite: Junior standing. Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

  • JOUR 4800 - Seminar in Media Issues

    3 credit hours

    Prerequisite: Junior standing. Examination and critical evaluation of issues relevant to the operation and functions of mass media, including their relationships to each other and to government, advertisers, consumers, and other publics. May be repeated up to 6 credits.

  • JOUR 4820 - Race, Gender, and Class in Media

    3 credit hours

    Prerequisite: Junior or senior standing or permission of instructor. Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

  • PR 4720 - Crisis Communication in Public Relations

    3 credit hours

    Prerequisite: PR 2040 or permission of School of Journalism. Examines crisis communication theories, management, strategies, tactics, and cases while developing practical skills useful in crisis situations.

  • Approved School of Journalism and Strategic Media elective 3 credit hours

Choose two:

  • ADV 4250 - Interactive Advertising and Social Media

    3 credit hours

    Prerequisite: ADV 3020 or permission of instructor. Explores advertisers' use of social media from various theoretical perspectives and using actual cases. Focuses on building skills in various platforms.

  • RIM 3720 - Artist Management  3 credit hours  

    RIM 3720 - Artist Management

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Examines the role of recording artists' representatives. Topics include personal appearances, touring, unions, and contractual considerations.

  • RIM 3770 - Publicity in the Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Experience in creating publicity materials and developing media relations, press releases, press kits, and publicity campaigns.

  • RIM 3890 - International Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others RIM 3600. Cultural, media, business, and legal aspects of making and selling records on a worldwide basis. Specific studies in foreign record company operations, i.e., production, distribution, marketing, promotion, and licensing. Immigration, union, and tax implications of artists recording abroad.

  • RIM 4130 - Cyber PR® in the Entertainment Industry

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Cyber PR®  is the process where social media (with engaged behavior), public relations (outreach and some processes), and online and direct -to-fan (D2F) marketing intersect. Explores the many new and entrepreneurial methods, theories, applications (i.e., Topspin and Next Big Sound) and best practices artists and brands employ to create awareness and make connections to consumers via electronic media. Readings, lectures, guest presentations, and professional group projects and experiences.

  • RIM 4620 - Marketing of Recordings

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Special emphasis on the particular structures and problems involved in the movement of recordings from manufacturer to the buying public. Topics include product marketing, promotion, and distribution.

  • RIM 4690 - Digital Strategies for the Music Business

    3 credit hours

    Prerequisite:  RIM 4620 or permission of the instructor. Applied theory on promoting the services and products of the music industry via digital channels. Topics include market research, content strategy, creating digital assets, search engine marketing, online advertising, email marketing, mobile marketing, and using data and insights from analytics to optimize digital marketing efforts.

  • RIM or School of Journalism and Strategic Media approved elective 3 credit hours

Professional Topics (9 hours)

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2950. Effective print-design techniques with emphasis on organizational publications.

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

Choose one:

  • RIM 3770 - Publicity in the Recording Industry

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Experience in creating publicity materials and developing media relations, press releases, press kits, and publicity campaigns.

  • RIM 4130 - Cyber PR® in the Entertainment Industry

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Cyber PR®  is the process where social media (with engaged behavior), public relations (outreach and some processes), and online and direct -to-fan (D2F) marketing intersect. Explores the many new and entrepreneurial methods, theories, applications (i.e., Topspin and Next Big Sound) and best practices artists and brands employ to create awareness and make connections to consumers via electronic media. Readings, lectures, guest presentations, and professional group projects and experiences.

  • Approved RIM professional course 3 credit hours

Senior Capstone (3 hours)

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: JOUR 3660, PR 3360, and PR 3380 or VCOM 2950; junior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

Minor (15-18 hours)

  • Selected from outside the School of Journalism and Strategic Media and Department of Media Arts with advisor approval; students may wish to consider a minor in the Jennings A. Jones College of Business.

Electives (2-5 hours)

  • Students in the School of Journalism and Strategic Media (SOJSM) must complete 72 hours of approved coursework from outside SOJSM or Department of Media Arts courses.

Total hours in program: 120

 

Curriculum: Journalism, Advertising-Public Relations (Recording Industry)

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all Media and Entertainment courses.

Freshman

 

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm) 

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • COMM 2200 - Fundamentals of Communication  3 credit hours  (Comm) 

    COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Counts as part of the General Education Communication requirement. TBR Common Course: COMM 2025

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • Mathematics 3 credit hours
  • Social/Behavioral Sciences 6 credit hours
  • Humanities and/or Fine Arts 3 credit hours
  • Natural Sciences 4 credit hours

Subtotal: 31 Hours

 

Sophomore

 

  • ENGL 2020 - Themes in Literature and Culture  3 credit hours  (Hum/FA)  OR 

    ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)  OR 

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation  3 credit hours  (Hum/FA) 

    HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • PR 2040 - Public Relations Principles

    3 credit hours

    Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

    NOTE: This was formerly PR 3040.

  • Natural Science 4 credit hours
  • Minor course 3 credit hours
  • Minor course/elective 3 credit hours

  • RIM 3000 - History of the Recording Industry

    3 credit hours

    Traces the development of the technology, business, major record labels, and the music recorded as well as significant individuals in these areas.

  • RIM 3600 - Survey of the Recording Industry

    3 credit hours

    Examination of the industry including, but not limited to, artist development, songwriting, publishing, record companies, record marketing and promotion, copyright, performance rights, and careers.

  • JOUR 2720 - Digital Media Skills

    3 credit hours

    Prerequisite: JOUR 1020/EMC 1020/RIM 1020. Professional skills necessary to create digital platform stories that integrate audio, photo, video, and text.

Subtotal: 31 Hours

 

Junior

 

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • PR 3360 - Strategic Communication Writing for Public Relations

    3 credit hours

    Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • Elective 2 credit hours
  • Minor courses 6 credit hours
  • Humanities and/or Fine Arts 3 credit hours
  • JOUR conceptual requirement 3 credit hours
  • JOUR/RIM conceptual requirement 3 credit hours

 

  • JOUR 3090 - Reporting  3 credit hours  OR 

    JOUR 3090 - Reporting

    3 credit hours

    Prerequisite: JOUR 2710. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing, and processing of news.

  • RIM 3780 - Entertainment Reporting and Writing

    3 credit hours

    Prerequisites: RI majors - admission to candidacy; others - RIM 3600 and JOUR 2710. Theory and practice of the fundamentals of entertainment journalism, including music industry writing, feature stories, and CD and concert reviews.

Subtotal: 29 Hours

Senior

 

  • RIM 3700 - Copyright Law  3 credit hours  

    RIM 3700 - Copyright Law

    3 credit hours

    Prerequisite: RI majors - admission to candidacy; others RIM 3600. Examines copyright law with particular reference to the music industry. Emphasis on understanding and applying the law to work in the industry.

  • PR 4740 - Public Relations Campaigns

    3 credit hours

    Prerequisites: JOUR 3660, PR 3360, and PR 3380 or VCOM 2950; junior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

  • JOUR 3660 - Strategic Communication Research

    3 credit hours

    Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.

  • PR 3380 - Public Relations Publications

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2950. Effective print-design techniques with emphasis on organizational publications.

  • PR 3400 - Case Studies in Public Relations

    3 credit hours

    Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

  • JOUR 4880 - Professional Development  1 credit hour credit hours  

    JOUR 4880 - Professional Development

    1 credit hour credit hours

    Prerequisite: Senior status. Issues faced by graduates upon entering the professional world or graduate school. Topics include preparation of the professional portfolio, the resume and cover letter, post-graduate study, and professional advancement. Should be completed by majors in the School of Journalism in either of their last two semesters prior to graduation.

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  (1 credit hour required) OR 

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  (1 credit hour required)  

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • JOUR/RIM conceptual requirement 3 credit hours
  • Professional Topics requirement 3 credit hours
  • Minor courses 6 credit hours

Subtotal: 29-31 Hours

Sharon Holt Fitzgerald

Lecturer

Dr. Hanna Park

Assistant Professor

Zeny Sarabia-Panol

Associate Dean

Public Relations

PR 2040 - Public Relations Principles
3 credit hours

Introduces the practice of public relations, including its fundamental concepts and theories, historical development, and current issues.

NOTE: This was formerly PR 3040.

PR 3360 - Strategic Communication Writing for Public Relations
3 credit hours

Prerequisites: JOUR 2710 and PR 2040. Techniques of creating and writing strategic messages, including the planning and development of components for strategic communication campaigns for corporate, public service, and other persuasive messages.

PR 3380 - Public Relations Publications
3 credit hours

Prerequisites: Admission to candidacy; VCOM 2950. Effective print-design techniques with emphasis on organizational publications.

PR 3400 - Case Studies in Public Relations
3 credit hours

Prerequisite: PR 2040. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating.

PR 3520 - Special Topics in Professional Issues
3 credit hours

(Same as JOUR/ADV/VCOM 3520.) Prerequisite:  JOUR 3090 or JOUR 3430 or PR 2040. Special topics in journalism, advertising, public relations, and visual communication focusing on practical applications. Topics change each semester and have included investigative, environmental, sports, and political reporting; visual editing; international public relations; and advertising account management. May be repeated up to 6 credits.

PR 4720 - Crisis Communication in Public Relations
3 credit hours

Prerequisite: PR 2040 or permission of School of Journalism. Examines crisis communication theories, management, strategies, tactics, and cases while developing practical skills useful in crisis situations.

PR 4740 - Public Relations Campaigns
3 credit hours

Prerequisites: JOUR 3660, PR 3360, and PR 3380 or VCOM 2950; junior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.

Contact and Student Information

Cary Greenwood
cary.greenwood@mtsu.edu

Phone | 615-494-7748

Freshmen and Sophomores

Christina Haygood
Christina.Haygood@mtsu.edu
615-494-7998 | BRAGG 230G

Juniors and Seniors

Tiffany Milfort
Tiffany.Milfort@mtsu.edu
615-494-7998 | BRAGG 230B

School of Journalism and Strategic Media
Middle Tennessee State University
MTSU Box 64
1301 East Main Street
Murfreesboro, TN 37132

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