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  • Visual Communication
    At MTSU, students learn through hands-on experience
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    VisCom students help each other through collaboration
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    Today's world needs people who know how to communicate visually
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    The VisCom program challenges students to do their best

Visual Communication

The way that content is designed and displayed is an important and fast-evolving component of the information revolution. MTSU students enrolled in this concentration learn how to work with the technology used in both digital and print publication, while also studying theories and practices of visual communication. Topics range from traditional typography to digital design. The main emphasis of the visual communication program is on publication design, including print and interactive media that deliver information, opinion, and entertainment via newspapers, magazines, books, newsletters, brochures, websites, and mobile apps. Those who have career interests in communicating visually can find a starting place in MTSU’s School of Journalism.

Creative director connects dots with media, technology

Christina Carden, a 2001 graduate of the MTSU program, is creative services director of Journal Communications custom media company. She oversees quality and creative direction for design and photography and has worked to advance interconnectivity of media and technology for Journal in both new products and workflow efficiency. Carden helped create Journal's first iPad app for the North Carolina Travel Guide as well as implemented a digital content management system. She minored in both Art and Computer Science while earning her B.S. in Journalism with a concentration in Graphic Communications, the program's previous name. She also has worked as an independent contractor in both new and traditional media (9dotsproject.com).

VisCom faculty brings wealth of worldwide experience

Philip Loubere, assistant professor, teaches applications classes, including Information Web Design. He has worked as a news artist at the Seattle TimesSan Jose Mercury News, and Orange County Register (1996-2008). Sanjay Asthana, associate professor in journalism, teaches courses in visual communication, globalization, communication technologies, and cultural studies. He has authored the books Youth Media Imaginaries from Around the World and Innovative Practices of Youth Participation in Media. Leslie Haines, associate professor, is the former academic director of the graphic and Web design and advertising programs at the Art Institute of Tennessee–Nashville. She has also run her own advertising and design business. She has won 19 ADDY awards and serves as a judge for ADDY competitions across the country.

Visual Communication graduates have both the technical and conceptual knowledge needed to successfully deliver compelling stories on both print and digital platforms. Some possible professional pursuits:

  • Art director
  • Book designer
  • Communications director
  • Digital publications designer
  • Editorial artist
  • Editorial designer
  • Graphic artist
  • Graphic designer
  • Illustrator
  • Multimedia director
  • Publications director
  • Web designer 

Employers of MTSU alumni include

There are employment opportunities at large companies that have their own design departments and with design studios serving smaller companies. There are also opportunities to serve clients directly.

The Department of Labor projects graphic designer jobs to grow by 13 percent from 2010 to 2020, which translates to 37,300 possible new jobs.

  • CJ Advertising
  • Day Communications
  • Gannett Design Studio
  • Hip Zipper Vintage
  • Journal Communications
  • Murfreesboro Daily News Journal
  • Murfreesboro Pulse
  • PR by the Book
  • The Murfreesboro Post
  • The Tennessean (Nashville)
  • True North Custom Media

MTSU's School of Journalism offers work leading to the Bachelor of Science (B.S.) degree with a major in Mass Communication. Concentrations are available in

Undergraduate or graduate students outside the College of Media and Entertainment may choose to minor in Mass Communication with an emphasis in any of the School of Journalism’s concentrations.

A Master of Science (M.S.) degree is available in Mass Communications, and a Master of Fine Arts (M.F.A.) in Recording Arts and Technologies.

Mass Communication, Visual Communication Concentration, B.S.

School of Journalism 
615-898-2814
Phil Loubere, program coordinator
Phil.Loubere@mtsu.edu

Visual Communication involves all the elements of visual communication, from traditional typography to digitized design for newsletters, newspapers, magazines, and the Web. The concentration's main emphasis is information design, including print and interactive media that deliver information, opinion, and entertainment via printed online and digital media ranging from informational graphics, brochures, books, magazines, and newspapers to production in various multimedia forms, including the Internet.

Visual Communication students take the following required courses. Students should check the prerequisites for each course.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

JOUR 1020/EMC 1020/RIM 1020

JOUR 2710

VCOM 2010

VCOM 2950

ENGL 1010 and ENGL 1020 (grade of C prerequisite to JOUR 2710)

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

 

Foundation Requirements (6 hours)

 

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

Writing/Design Requirements (15-16 hours)

 

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • JOUR 3450 - Editing  3 credit hours  

    JOUR 3450 - Editing

    3 credit hours

    Prerequisite: Admission to candidacy; JOUR 3090 with minimum grade of C. Theory and practice in the art of copy editing, including editing, language skills, newspaper style, news judgment, headline writing, photo editing, cutline writing, and page design.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • VCOM 3910 - Basic Visual Design

    3 credit hours

    Prerequisites: Admission to candidacy; JOUR 2710, VCOM 2010, and VCOM 2950. Basic design process for publication; in-depth analysis of typography, copywriting, art and illustration, photography; theory and practice of color reproduction; diverse design images; informational graphics, production methods of design for print and electronic media. Cannot be taken concurrently with VCOM 2950.

  • VCOM 3980 - Information Web Design

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor; upper-level standing. Introduces software, design principles, and technology used for creating news and information website and interactive Web elements. Overview of social, political, copyright, and ethical issues involving websites and social media.

Choose one:

 

  • JOUR 3090 - Reporting  4 credit hours  AND

    JOUR 3090 - Reporting

    4 credit hours

    Prerequisite: JOUR 2710. Corequisite: JOUR 3091. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing and processing of news. Three hours lecture and one two-hour laboratory where hands-on instruction acquaints journalism students with the technology and techniques used in multiplatform media convergence and establishes a base for more advanced reporting, writing, and editing courses.

  • JOUR 3091 - Reporting Lab  0 credit hours  

    JOUR 3091 - Reporting Lab

    0 credit hours

    Corequisite: JOUR 3090. Three hours lecture and one two-hour laboratory.  

  • JOUR 3530 - Feature Writing  3 credit hours  

    JOUR 3530 - Feature Writing

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Theory and practice of writing feature stories for newspapers and magazines. Assignments in writing for professional publications as well as the student newspaper.

  • EMC 3020 - Writing for the Electronic Media

    3 credit hours

    Techniques of creating and writing for electronic media, including radio, television, and computer-generated programming for cable systems and studio production. Consideration of program design and technical limitations of media production for specific formats. Emphasis on readability of copy, writing style, time constraints, editing, and the integration of sound with graphic images or visual information.

  • EMC 3060 - Writing for Digital Media

    3 credit hours

    Prerequisites: JOUR 1020/EMC 1020, and EMC 2500 (may not be taken concurrently) or permission of instructor.

    Fundamental principles of writing interactively for specific audiences. Encourages students to explore content development; looks at creation of meaning in the new media while providing skills in content.

Conceptual Requirements (9 hours)

 

  • VCOM 2010 - Introduction to Visual Communication

    3 credit hours

    Required for candidacy. Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

  • VCOM 3810 - History of Visual Communication

    3 credit hours

    Explores various creative and critical dialogues between principles and practices, movements and paradigms, art, science, and technology relating specifically to journalism and visual media from the printed to the digital.  

Choose one:

 

  • ADV 3060 - Issues in Advertising: Sexuality and Gender

    3 credit hours

    Explores use of sexuality and gender portrayals in print, broadcast, outdoor, and online and new forms of advertising from various theoretical perspectives and using actual cases.

  • JOUR 3050 - Principles of Health Communication

    3 credit hours

    Introduces students to fundamental issues in Health Communication. The development of health communication, the role of interpersonal communication in health care, the design and challenges of public health campaigns, intended and unintended health messages in news and popular media, the structure of health care organization, and key ethical issues in creating and disseminating health messages to diverse audiences. 

  • JOUR 3510 - Media History and American Culture

    3 credit hours

    (Same as EMC 3510.) Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities.

  • JOUR 4210 - Mass Communication and Society

    3 credit hours

    (Same as EMC 4210.) Prerequisite: Junior standing. Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Media-content emphasis varies depending on instructor's expertise.

  • JOUR 4240 - Television, Culture, and History

    3 credit hours

    Examines television as a cultural product, communication tool, "mirror on the world," and as an agent for social change. Explores censorship, sponsorship, ethics, and the impact of context on content. Focuses on role that television has had and continues to have on constructing notions of gender, race, class, and difference.

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

  • JOUR 4660 - Scientific Approaches to Media

    3 credit hours

    (Same as EMC 4660.) Prerequisite: Junior standing. Provides a critical overview of the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.

  • JOUR 4670 - Cultural Approaches to Media

    3 credit hours

    Provides a critical overview of the historical, intellectual, and theoretical foundations of cultural studies with specific emphasis on research methods. Explores popular culture, comparative media systems, global media flows, and new media technologies, among other topics pertinent to media and journalism.

  • JOUR 4700 - Mass Media and National Security

    3 credit hours

    Prerequisite: Junior/Senior standing or permission of instructor. Examines the role of the mass media in maintaining national security. Topics include history, legal, and operational concerns from both media and the government perspectives. Discusses the tension between maintaining national security and American traditions of civil liberties and the role of both the media and government in these discussions.

  • JOUR 4780 - Media and Markets

    3 credit hours

    Prerequisite: Junior standing. Approaches to understanding media audiences. Examines tensions between the business and public functions of media, and social and ethical conflicts related to media marketing.

  • JOUR 4790 - Global News and World Media Cultures

    3 credit hours

    (Same as EMC 4790.) Prerequisite: Junior standing. Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

  • JOUR 4850 - Ethics and Mass Communication

    3 credit hours

    (Same as EMC 4850.) Prerequisite: Junior standing. Examination of ethical concerns of media practitioners illuminated by study of selected current ethical issues and an overview of the cultural and philosophical basis of socially responsive mass media.

  • PHOT 4190 - Ethics and Law for Visual Communicators

    3 credit hours

    Prerequisites: Admission to candidacy; junior status with declared major.

    Background in ethics and law for the visual communicator. Focus on ethical philosophies, ethics case studies, and solutions to ethical dilemmas; copyright, privacy, and libel law.

  • EMC 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as JOUR 4820.) Prerequisite: Junior or senior standing or permission of instructor.

    Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

  • JOUR 4820 - Race, Gender, and Class in Media

    3 credit hours

    (Same as EMC 4820.) Prerequisite: Junior or senior standing or permission of instructor. Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

Senior Special Topic (6 hours)

 

  • VCOM 4010 - Information Design

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2950 or 3910. Principles and practices of publication design and production with emphasis on newsletters, magazines, newspapers, and contemporary formats; use of traditional and electronic information services as a resource; selection and use of photographs and illustrations for publication; preparation of design for print, electronic, or multimedia publication.  

  • VCOM 4180 - Senior Portfolio  3 credit hours  

    VCOM 4180 - Senior Portfolio

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 4010. Capstone class in the VCOM concentration. Students revise and create print and digital designs for the purpose of professional portfolio presentation. Professional topics are discussed, including creative strategies, legal and copyright issues and client relations.

Practicum/Internship/Upper-Division Elective (1-3 hours)

 Choose one or a combination of not more than 3 hours total

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • Journalism upper-division elective 3 credit hours

Curriculum: Mass Communication, Visual Communication Concentration

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematic, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.

Freshman

 

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm)

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • Social/Behavioral Sciences 3 credit hours
  • Humanities and/or Fine Arts (2 rubrics) 6 credit hours
  • Natural Sciences 4 credit hours
  • Mathematics 3 credit hours

Subtotal: 31 Hours

 

Sophomore

 

  • ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement.

  • CSCI 1150 - Computer Orientation

    3 credit hours

    A general introduction to computers with an emphasis on personal computing, database, word processing, presentation graphics, spreadsheets, and Internet tools. Does not count for Computer Science major or minor.

  • VCOM 2010 - Introduction to Visual Communication

    3 credit hours

    Required for candidacy. Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • Natural Sciences 4 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Minor courses 9 credit hours

Subtotal: 31 Hours

 

Junior

 

  • JOUR 3650 - Free Expression, Mass Media, and the American Public

    3 credit hours

    (Same as EMC 3650/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

  • JOUR 3450 - Editing  3 credit hours  

    JOUR 3450 - Editing

    3 credit hours

    Prerequisite: Admission to candidacy; JOUR 3090 with minimum grade of C. Theory and practice in the art of copy editing, including editing, language skills, newspaper style, news judgment, headline writing, photo editing, cutline writing, and page design.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

  • VCOM 3810 - History of Visual Communication

    3 credit hours

    Explores various creative and critical dialogues between principles and practices, movements and paradigms, art, science, and technology relating specifically to journalism and visual media from the printed to the digital.  

  • VCOM 3910 - Basic Visual Design

    3 credit hours

    Prerequisites: Admission to candidacy; JOUR 2710, VCOM 2010, and VCOM 2950. Basic design process for publication; in-depth analysis of typography, copywriting, art and illustration, photography; theory and practice of color reproduction; diverse design images; informational graphics, production methods of design for print and electronic media. Cannot be taken concurrently with VCOM 2950.

  • Minor courses 9 credit hours
  • Elective courses 6 credit hours

Subtotal: 30 Hours

 

Senior

 

  • EMC 3020 - Writing for the Electronic Media

    3 credit hours

    Techniques of creating and writing for electronic media, including radio, television, and computer-generated programming for cable systems and studio production. Consideration of program design and technical limitations of media production for specific formats. Emphasis on readability of copy, writing style, time constraints, editing, and the integration of sound with graphic images or visual information.

  • EMC 3060 - Writing for Digital Media

    3 credit hours

    Prerequisites: JOUR 1020/EMC 1020, and EMC 2500 (may not be taken concurrently) or permission of instructor.

    Fundamental principles of writing interactively for specific audiences. Encourages students to explore content development; looks at creation of meaning in the new media while providing skills in content.

  • JOUR 3530 - Feature Writing  3 credit hours  OR

    JOUR 3530 - Feature Writing

    3 credit hours

    Prerequisite: Admission to candidacy or permission of instructor. Theory and practice of writing feature stories for newspapers and magazines. Assignments in writing for professional publications as well as the student newspaper.

  • JOUR 3090 - Reporting  4 credit hours  AND

    JOUR 3090 - Reporting

    4 credit hours

    Prerequisite: JOUR 2710. Corequisite: JOUR 3091. Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing and processing of news. Three hours lecture and one two-hour laboratory where hands-on instruction acquaints journalism students with the technology and techniques used in multiplatform media convergence and establishes a base for more advanced reporting, writing, and editing courses.

  • JOUR 3091 - Reporting Lab  0 credit hours  

    JOUR 3091 - Reporting Lab

    0 credit hours

    Corequisite: JOUR 3090. Three hours lecture and one two-hour laboratory.  

  • JOUR 3580 - MC Practicum  1 to 3 credit hours  OR

    JOUR 3580 - MC Practicum

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; junior standing; permission of instructor. Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses cannot exceed 3 credits. Pass/Fail.

  • JOUR 4000 - MC Internship  1 to 3 credit hours  OR

    JOUR 4000 - MC Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; upper-division standing; permission of the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.

  • JOUR elective (upper-division) 1-3 credit hours
  • VCOM 4010 - Information Design

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 2950 or 3910. Principles and practices of publication design and production with emphasis on newsletters, magazines, newspapers, and contemporary formats; use of traditional and electronic information services as a resource; selection and use of photographs and illustrations for publication; preparation of design for print, electronic, or multimedia publication.  

  • VCOM 4180 - Senior Portfolio  3 credit hours  

    VCOM 4180 - Senior Portfolio

    3 credit hours

    Prerequisites: Admission to candidacy; VCOM 4010. Capstone class in the VCOM concentration. Students revise and create print and digital designs for the purpose of professional portfolio presentation. Professional topics are discussed, including creative strategies, legal and copyright issues and client relations.

  • Elective courses 15 credit hours
  • JOUR conceptual requirement 3 credit hours

Subtotal: 28-31 Hours

 

Total hours in program: 120

 

NOTE:

Students in the Visual Communication concentration are required to complete one 15-18 hour minor. Students in any School of Journalism concentration may not minor in any area of the College of Media and Entertainment. A computer literacy course is required. CSCI 1000 will not meet this requirement.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Mass Communication, Visual Communication, B.S., Academic Map  

Dr. Sanjay Asthana
Professor
Sanjay.Asthana@mtsu.edu

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Leslie Haines
Associate Professor
leslie.haines@mtsu.edu

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Philip Loubere
Associate Professor
phil.loubere@mtsu.edu

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Visual Communication

VCOM 2010 - Introduction to Visual Communication
3 credit hours

Required for candidacy. Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical, and political context; basic typography and design, electronic and digital composition and reproduction, and technological aspects of design and production.  

VCOM 2950 - Visual Communication Applications
3 credit hours

Introduction to software applications used in publication media design, related hardware and peripheral components applicable to publication design, and electronic publishing procedures.  

VCOM 3520 - Special Topics in Professional Issues
3 credit hours

(Same as ADV/JOUR/PR 3520.) Prerequisites: JOUR 3090 and admission to candidacy. Special topics in journalism, advertising, public relations, and visual communication focusing on practical applications. Topics change each semester and have included investigative, environmental, sports, and political reporting; visual editing; international public relations; and advertising account management. May be repeated up to 6 credits.

VCOM 3810 - History of Visual Communication
3 credit hours

Explores various creative and critical dialogues between principles and practices, movements and paradigms, art, science, and technology relating specifically to journalism and visual media from the printed to the digital.  

VCOM 3910 - Basic Visual Design
3 credit hours

Prerequisites: Admission to candidacy; JOUR 2710, VCOM 2010, and VCOM 2950. Basic design process for publication; in-depth analysis of typography, copywriting, art and illustration, photography; theory and practice of color reproduction; diverse design images; informational graphics, production methods of design for print and electronic media. Cannot be taken concurrently with VCOM 2950.

VCOM 3980 - Information Web Design
3 credit hours

Prerequisite: Admission to candidacy or permission of instructor; upper-level standing. Introduces software, design principles, and technology used for creating news and information website and interactive Web elements. Overview of social, political, copyright, and ethical issues involving websites and social media.

VCOM 4010 - Information Design
3 credit hours

Prerequisites: Admission to candidacy; VCOM 2950 or 3910. Principles and practices of publication design and production with emphasis on newsletters, magazines, newspapers, and contemporary formats; use of traditional and electronic information services as a resource; selection and use of photographs and illustrations for publication; preparation of design for print, electronic, or multimedia publication.  

VCOM 4180 - Senior Portfolio
3 credit hours

Prerequisites: Admission to candidacy; VCOM 4010. Capstone class in the VCOM concentration. Students revise and create print and digital designs for the purpose of professional portfolio presentation. Professional topics are discussed, including creative strategies, legal and copyright issues and client relations.

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