#TrueBranding

Our brand is our promise.

We are a single entity with one goal: being the best comprehensive university in Tennessee.

The MTSU brand provides a consistent representation of who we are.

Consistent and unified branding allows MTSU’s voice to be strong amid many competing brands. Our uniqueness and areas of specialization are all stronger when we speak together rather than across one another. This style guide will help units within the University understand our visual identity and brand message so that we may present ourselves consistently, provide a way for units within the University to enjoy the benefits of marketing under the MTSU brand, and offer visual tools to help MTSU stand out from competitor institutions.