And Then There's This: How Stories Live and Die in Viral Culture
Item Number
HM851.W38
Author/Artist/Editor
Bill Wasik
Type
Book, Hard Copy
Date
2009
Press/Publisher
Viking
Language
English
Description
And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more.
Keywords
Viral, Culture, Narrative
ISSN/ISBN
978-0-670-02084-3
Availability
Available
OCLC
276819199