Dr. Diane R. Edmondson
Professor

Departments / Programs
Degree Information
- PHD, University of South Florida (2008)
- MBA, University of South Florida (2002)
- BS, University of South Florida (2000)
- AA, State College of Florida, Manatee-Sarasota (1999)
Areas of Expertise
Research:
- Sales and Boundary Spanning Personnel
- Emotional Exhaustion
- Perceived Organizational and Supervisory Support
- Marketing Education
Teaching:
- Marketing Research
- Principles of Marketing
- Professional Selling
- Sales Management
- Services Marketing
Biography
Published in the Journal of Business Research, Journal of Personal Selling & Sales Management, Journal of Marketing for Higher Education, Journal of Consumer Marketing, Journal of Global Scholars of Marketing Science, Journal of Marketing Theory and Practice, Journal of Marketing Education, and more. Dr. Edmondson is the editor for the Atlantic Marketing Journal and Associate Editor for the Journa...
Read More »Published in the Journal of Business Research, Journal of Personal Selling & Sales Management, Journal of Marketing for Higher Education, Journal of Consumer Marketing, Journal of Global Scholars of Marketing Science, Journal of Marketing Theory and Practice, Journal of Marketing Education, and more. Dr. Edmondson is the editor for the Atlantic Marketing Journal and Associate Editor for the Journal of Global Scholars of Marketing Science. Her research has received a variety of Best Paper in Track awards at both the Atlantic Marketing Association and Society for Marketing Advances.
Member of the Society for Marketing Advances and Atlantic Marketing Association. Dr. Edmondson is currently on the Board of Governors for the Society for Marketing Advances. Previously, she served as President, Program Chair, Board of Governors Chair, and Director of Academic Placement Services. Dr. Edmondson is also on the Board of Directors for the Atlantic Marketing Association. For the Atlantic Marketing Association, she previously served as President and Program Chair. In 2020, Dr. Edmondson received the Society for Marketing Advances Distinguished Fellow award which is only given to individuals who not only have an exemplary service to the Society but also have an exceptional research record that contributes to the advancement of marketing thought over a sustained period of time.
Publications
Publications include:
- Matthews, L. M., Edmondson, D. R., & Ward, C. B. (in press). Are Women or Men Business-to-Business Salespeople More Engaged on the Job. Journal of Business-to-Business Marketing.
- Matthews, L. M. & Edmondson, D. R. (2020). How to Overcome Emotional Exhaustion in Sales Settings. Journal of Global Scholars of Marketing Science.
- Ward, C., Srivastava, R., Roy, D., Matthews, L.,
Publications include:
- Matthews, L. M., Edmondson, D. R., & Ward, C. B. (in press). Are Women or Men Business-to-Business Salespeople More Engaged on the Job. Journal of Business-to-Business Marketing.
- Matthews, L. M. & Edmondson, D. R. (2020). How to Overcome Emotional Exhaustion in Sales Settings. Journal of Global Scholars of Marketing Science.
- Ward, C., Srivastava, R., Roy, D., Matthews, L., Edmondson, D. R., & Graeff, T. (2020). From Boots to Books: Consumer Attitudes toward Veterans Support by Higher Education Institutions. Journal of Marketing for Higher Education.
- Edmondson, D. R. & Matthews, L. M. (2020). Does Sleep Really Matter? Examining Sleep among Salespeople for Key Job Factors. Journal of Business-to-Business Marketing.
- Edmondson, D. R. & Ward, C. B. (2019). Revisiting Textbook Adoption Decisions: Are Students Finally Ready for E-books? Atlantic Marketing Journal.
- Edmondson, D. R., Graeff, T., Matthews, L., Roy, D., Srivastava, R., & Ward, C. (2019). Consumers Honoring Veterans and Businesses that Support Them. Journal of Consumer Marketing.
- Edmondson, D. R., Matthews, L., Ward, C, & Matthews, R. (2019). Exploring Gender And Marital Status Differences Among Boundary Spanners: A Possible Ethical Dilemma. Journal of Managerial Issues.
- McDowell, W., Matthews, L. M., Matthews, R., Aaron, J., Edmondson, D. R., & Ward, C. (2019). The Price of Success: Balancing the Effects of Entrepreneurial Commitment, Work-Family Conflict and Emotional Exhaustion on Job Satisfaction. International Entrepreneurship and Management Journal.
- Edmondson, D. R., Matthews, L. M., & Ambrose, S. C. (2019). A Meta-Analytic Review of Emotional Exhaustion in a Sales Context. Journal of Personal Selling & Sales Management.
- Edmondson, D. R., Matthews, L., & Ward, C. (2019). An Exploratory Study of Retail Sales Employees' Service Sabotage: Examining the Impact of Emotional Exhaustion and Organizational Support. Journal of Global Scholars of Marketing Science, 29(1): 63-77.
- Roy, D., Edmondson, D., & Ward, C. (2018). Illegal Procedure? Blackman High School Football Boosters Walk Fine Line to Support Team. Journal of Critical Incidents.
- Ward, C., Edmondson, D., & Wheeley, A. (2018). Marketing Unhealthy Foods and Beverages: Our Youth at Risk. Atlantic Marketing Journal.
- Edmondson, D. R., Ward, C., & Roy, D. (2017). Is McDonald's 'Clowning Around' With Ronald McDonald House Charities? Journal of Critical Incidents.
- Ward, C., Edmondson, D., & Matthews, L. (2017). Delta Airlines: Not Exactly ‘Flying High’. Journal of Critical Incidents.
- Stock, J., Edmondson, D., Espinosa, J., Riggle, R., & Sincich, T. (2016). RFID Technology: A Retrospective Look at Firm Adoption with a View Towards the Future. International Journal of Value Chain Management.
- Edmondson, D. R. & Ward, C. (2016). Students' Attitudes towards Textbook Types: Are Students Really Ready for Online Textbooks? Atlantic Marketing Journal.
- Ward, C., Roy, D., & Edmondson, D. R. (2016). Is CVS Just 'Blowing Smoke'? Evaluating the CVS Decision to Ban Tobacco Products. Case Studies in Strategic Communication.
- Ward, C. & Edmondson, D. R. (2015). The ALS Ice Bucket Challenge: The Good, The Bad, and The Money. Journal of Critical Incidents.
- Boyer, S. L., Edmondson, D. R., Baker, B., & Solomon, P. (2015). Word-of-Mouth, Traditional and Covert Marketing: Comparative Studies. Academy of Marketing Studies Journal.
- Ward, C. & Edmondson, D. R. (2014). Smile Train Donors Not Smiling. Journal of Critical Incidents, 7.
- Lafferty, B. A. & Edmondson, D. R. (2014). A note on the role of cause type in cause-related marketing. Journal of Business Research.
- Boyer, S. L., Edmondson, D. R., Artis, A., & Fleming, D. (2014). Self-Directed Learning: A Tool for Lifelong Learning. Journal of Marketing Education.
- Edmondson, D. R. & Lafferty, B. A. (2014). A model of relevant antecedents and outcome variables for cause-related marketing. Journal of Management and Marketing Research, 14, 1-13.
- Edmondson, D. R. & Boyer, S. L. (2013). The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review. Journal of Business Research, 66, 2186-2192.
- Boyer, S. L., Edmondson, D. R., & Artis, A. (2013). The Moderating Effect of the Self-Directed Learning Measurement Tool: A User's Guide. International Journal of Self-Directed Learning.
- Edmondson, D. R., Edwards, Y., & Boyer, S. L. (2012). Likert Scales: A Marketing Perspective. International Journal of Business, Marketing, and Decision Sciences, 5 (2).
- Boyer, S. L., Attarin, S., & Edmondson, D. R. (2012). Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia. International Journal of Education Research.
- Holton, C. & Edmondson, D. R. (2012). Gilding the Lie: Development of the Attitude Learning Model using Information Processing Theory and Fishbein's Attitude toward the Object. Marketing Management Journal.
- Edmondson, D. R., Boyer, S. L., & Artis, A. (2012). Self-Directed Learning: A Meta-Analytic Review of Adult Learning Constructs. International Journal of Education Research.
- Riggle, R. J., Edmondson, D. R., & Hansen, J. D. (2009). A meta-analysis of the relationship between perceived organizational support and job outcomes: 20 years of research. Journal of Business Research.
- Lafferty, B. A. & Edmondson, D. R. (2009). Portraying the Cause Instead of the Brand in Cause-Related Marketing Ads: Does It Really Matter? Journal of Marketing Theory and Practice.
In the Media
Other Works include:
Edmondson, D. and L. Matthews (2020, September). “How important is sleep for your business?” Nashville Business Journal, https://www.bizjournals.com/nashville/news/2020/09/14/how-important-is-sleep-for-your-business.html.
Matthews, L. M. and Edmondson, D. (2019, March). “5 Things You Can Do Right Now to Retain Talent.” Nashville Business Journal, https://www.bizjournals.com/nashville/news/2019/03/29/5-things-you-can-do-right-now-to-retain-talent.html.