The Free Speech Center

First Amendment News and Insights from MTSU

Southern Illinois University, Edwardsville

SIUE conducted a 1 for All PR campaign titled #Appreciate The 1st.

EXECUTIVE SUMMARY

Background

SWOT Analysis

Campaign Goal

Target Audience

Campaign Plan

Monday, April 6: First Amendment Free Food Festival

Wednesday, April 8: Free Speech Professional Panel

Friday, April 10: Free Flick Friday

Utilize Mass Comm Facebook Page

Social Media Contest among Facebook, Twitter, and Instagram. Encouraging students

and clubs to participate using #AppreciateThe1st

Design promotion materials for free giveaways at the events

 

After the governor proclaimed a stay-home warning due to the COVID-19 outbreak, the campaign team transformed the plan to work in an online setting.

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