Texas Christian University
In fall 2019, TCU's campus PR agency, Schieffer & Co., designed and implemented a 1 for All campaign to educate students, faculty, and staff about the five freedoms guaranteed by the First Amendment -- as well as the rights protected by TCU as outlined in the student handbook. The campaign included a strategic social media strategy and hosted tabling events on campus.
Both prompted positive discussions among students, faculty, and staff regarding their First Amendment rights. "Those who participated came up with one reason as to why they are thankful for the five First Amendment freedoms," said Wendy Macias, associate professor in the Strategic Communication Department. "Each answer was written on a sticky note, (all of) which were then collectively organized to resemble the shape of the American flag. This flag, along with an informative poster explaining the mission of the campaign, were both displayed in a highly trafficked area of the library."