Division of Marketing and Communications

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The Division of Marketing and Communications is responsible for University marketing, advertising, branding and promotions. Its responsibilities include production of MTSU Magazine, as well as specialty magazines for the colleges and other units; producing videos, television and radio commercials and programming; generating content for social media, University’s primary website (www.mtsu.edu) and its news site (www.mtsunews.com); serving as a liaison and resource for outside media; producing the University’s major reports; and assisting the Office of the President with messaging and campus communication. The division also includes the offices of Creative Marketing Solutions, which provides graphic design and photographic services to the campus, and University Printing Services, which includes Blue Print Solutions in the Student Union Building.

 

Current Institutional Television Spot 

Academic Marketing

Responsible for the University's overall advertising needs and available to consult and assists all colleges, departments and offices with marketing and branding strategies and specific projects. Academic Marketing also collects and interprets market research and, through the Office of Strategic Communications, oversees content functions of the University's primary website (www.mtsu.edu), the University's social media presence, and produces videos and television and radio commercials.

Academic Program Page Revisions

Creative Marketing Solutions

Offers writing, editing, photography and design services for the University. Produces a broad range of products, including posters, brochures, programs, pamphlets, guides, logos, bulletins and other academic documents. Creative Marketing Solutions helps ensure consistency in branding for the University and conducts Tennessee Higher Education Commission-required pre-publication review of materials. Works with University Printing Services and outside vendors.

News and Media Relations

Develops and disseminates important news and public information from the University and serves as the principal point-of-contact for local, state, national and international media organizations. News and Media Relations is responsible for content and production of digital and print news and information platforms for the University and management of the University's internal alert network.

Printing Services (Blue Print Solutions)

MTSU Printing Services operates Blue Print Solutions, the on-campus provider for many of your printing needs. Located on the ground floor of the Student Union Building, we offer high-speed digital copying and professional offset printing. We also offer book binding, folding, padding, laminating, numbering and stapling to give any project a professional look. We can produce posters in a variety of sizes and we offer pick-up and delivery to on-campus locations. We can also supply you with all your paper needs.

Resource and Operations Management

Provides business and administrative services to the division, including working with the units to ensure proper cost recovery; efficient budget management; compliance to University regulations and procedures; and consistent operation systems.

University Publications

Responsible for the oversight, editing and production of MTSU Magazine, as well as periodicals for colleges and centers of the University. Develops and produces premium content for special digital and print publications.


Our focus on the University's academic, administrative and service units. We also work as teammates with our marketing colleagues in Blue Raider Athletics on projects and efforts benefitting the entire University community.

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