Media Management, B.S.
Media Arts
615-898-2203
Tom Neff, program coordinator
Tom.Neff@mtsu.edu
The Media Management degree offers preparation for work in behind-the-scenes areas of media operations such as broadcasting, distribution, network operations, production, management, marketing, and sales. The program builds upon a foundation of media history and theory with practical studies and experiences in media business. The curriculum presents a combination of media-specific courses and basic business courses, along with media aesthetics, creative production, and current practices in digital media. Senior students are challenged to manage an aspect of an actual media operation in the senior capstone course and to prepare a case study of those experiences to enhance their learning and serve as portfolio pieces to help launch their careers.
Media Management is a good fit for students who like being involved with media production but prefer the organizational, management, or business aspects of the work. Primary career paths include media management, media marketing, media production, media operations, and media sales to name a few. There are media management positions in every organizations that deals with media.
NOTE: Majors must complete all major course requirements with a grade of C (2.00) or better.
Admission to Candidacy
To be admitted to candidacy in the Media Management program, the student must meet the following requirements:
- 45 hours completed before applying for candidacy
- Passing grade for EMC 1010
- Grade of B- (2.67) or better in each of the following:
EMC 1020/JOUR 1020/RIM 1020
VFP 2020, IAM 3060, or JOUR 2710
VFP 2410
EMC 2120
Math course satisfying General Education requirements
- Grade of C (2.00) in ENGL 1010 and ENGL 1020.
Academic Map
Following is a printable, suggested four-year schedule of courses
Media Management, B.S., Academic Map
Degree Requirements
| General Education | 41 hours |
| Major Requirements | 48 hours* |
| College Core | 9 hours |
| Media Arts Core | 3 hours |
| Media Management Requirements | 36 hours |
| Auxiliary Requirements | 6 hours |
| Minor | 15-18 hours |
| Electives | 7-13 hours |
| TOTAL | 120 hours |
*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.
General Education (41 hours)
General Education requirements include Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
The following course required by the program meets General Education requirements:
Major Requirements (48 hours)
College Core (9 hours)
EMC 1020 - American Media and Social Institutions
3 credit hours
(Same as JOUR 1020/RIM 1020.)
The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
JOUR 1020 - American Media and Social Institutions
3 credit hours
(Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
RIM 1020 - American Media and Social Institutions
3 credit hours
(Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
(may be counted in General Education)
VFP 2020 - Scripts for Media
3 credit hours
Prerequisites: Media Arts majors only; ENGL 1010 and ENGL 1020. Examines the conventions and practices of effective writing for screen-based media, developing understanding and awareness of and writing ability with various script formats for media production. Alongside the study of other's produced work, students will practice writing and rewriting their own material, gaining a fundamental capability with conceiving, developing, and completing different kinds of scripts to entertain, educate, inform, influence, and/or inspire viewers.
IAM 3060 - Writing for Interactive Experiences
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020 with C or better. Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.
JOUR 2710 - Media Writing
3 credit hours
Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.
EMC 4250 - Mass Media Law
3 credit hours
(Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.
JOUR 4250 - Mass Media Law
3 credit hours
(Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.
Media Arts Core (3 hours)
EMC 1010 - Orientation to Media Arts
1 credit hour
Introduces Media Arts majors to its degree programs, degree requirements, descriptions of curriculum, student resources and opportunities, career options, and critical goals for graduating seniors. Meetings may include lectures, guest lecturers, and site visits. Freshmen should enroll in this course no later than their second semester. Transfer students should enroll in this course during their first semester at MTSU. This course or a pre-approved substitute is required for candidacy in all majors in the Department of Media Arts.
EMC 3001 - Success in Media Arts
1 credit hour
Prerequisite: EMC 1010; junior status
Introduces students who have just achieved candidacy in Media Arts to best practices for success in Media Arts. Project management key topic. Emphasizes the value and importance of portfolio-quality work samples, experience points for resumes, and extracurricular experiences.
EMC 4001 - Professional Practices in Media Arts
1 credit hour
Prerequisites: Senior status; candidacy in VFP, Photography, Media Management.
Offers preparation to graduating seniors for pursuing industry careers. Topics include career research, preparation of self-marketing materials, how to freelance, and how to start and run a small service business. Recommended to be taken in the final semester before graduation.
Media Management Requirements (36 hours)
EMC 2120 - Sight, Sound, and Motion
3 credit hours
Prerequisite: Media Arts majors only; others, permission of instructor.
Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.
VFP 2410 - History of American Television
3 credit hours
Prerequisite:VFP major or permission of department.
Organization, structure and function, historical development, and social aspects. Designed to give the major, as well as the nonmajor, a general working knowledge of television networks.
EMC 3030 - Electronic Media Advertising
3 credit hours
Prerequisite: VFP 2410.
Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.
Usually offered Fall only
EMC 3110 - Radio Station Operations
3 credit hours
Prerequisites: VFP 2410; instructor approval.
Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.
Three-hour lecture plus up to three-hour lab per week.
EMC 3750 - Film and TV Producing
3 credit hours
Prerequisite: Candidacy in Media Arts majors.
Without a producer, there is no film, no television program, no product. Producers make it happen, and in this course students learn what it takes to create, pitch, finance, and manage a physical production. Hands-on featuring the latest techniques and processes of today's industry.
EMC 4010 - Media Sales
3 credit hours
Prerequisite: VFP 2410.
Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.
Offered Spring only.
EMC 4140 - Media Programming
3 credit hours
Prerequisite: VFP 2410.
Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.
EMC 4430 - Media Management
3 credit hours
Prerequisites: VFP 2410; admission to candidacy in Media Management or upper division status with permission of department.
An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.
EMC 4960 - Capstone Course for Media Management
3 credit hours
Prerequisites: Candidacy; successful completion of most other courses required for Media Management concentration; overall GPA of B- or better.
A required senior course for all Media Management concentration students; a culminating experience for students to apply what they have learned throughout their major to produce primary projects for portfolios and resumes. Each student is required to find a third party media management position/project for this class.
NOTE: Students must attend a 60-minute orientation the semester before the class is scheduled.
IAM 3065 - Audiences and Messaging
3 credit hours
Prerequisites: IAM 2500 and IAM 3060.
Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.
VFP 1060 - Basic Video Production
3 credit hours
Focuses on the basics of creating videos by shooting good video, recording good audio, editing raw footage into a coherent story or presentation, and sharing finished videos. Exposes students to camera, lighting, composition, sound, graphics, perspective, movement, and other tools of the motion picture language. Students must provide their own video cameras (smartphones acceptable), computers for editing videos, video editing software (iMovie, Windows Movie maker, or better), and microphones that work with their chosen cameras.
Choose one:
ENTR 2900 - Entrepreneurship
3 credit hours
Theories and practices of starting and operating an entrepreneurial business. Topics include idea generation, opportunity recognition, feasibility analysis, business plan development, competitor analysis, new venture team building, start-up marketing, and growth strategies.
*NOTE: Students selecting an Entrepreneurship minor may not use ENTR 2900 to fulfill this area.
ENTR 3600 - Innovation Acceleration
3 credit hours
(Same as MGMT 3600.) Prerequisite: Admission to the College of Business; junior standing. Focuses on innovation and entrepreneurial endeavors in corporate environments as well as in new ventures. Specific attention is given to the creative process, innovative thinking, sources of opportunity, design-thinking, team-based innovation, commercialization, intellectual property, and innovation plans in the entrepreneurial setting.
ENTR 3650 - New Venture Creation
3 credit hours
Prerequisites: ENTR 2900 or MGMT 3610; junior standing; admission to the College of Business. Examines the process of new venture formation. Topics include recognizing and testing opportunity, developing the business concept, analyzing risks, and financing the new venture.
IAM 3070 - Introduction to Social Media Practice
3 credit hours
Prerequisite: IAM 3060.
Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.
IAM 4450 - Understanding Digital Analytics
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.
Auxiliary (6 hours)
ACTG 3000 - Survey of Accounting for General Business
3 credit hours
Prerequisites: A college-level math course; ENGL 1010; sophomore standing. Accounting cycle given minor emphasis; financial statement analysis and managerial uses of accounting given major emphasis. May be used for general business minors or M.B.A. candidates who have had no previous accounting courses. (Not open to Accounting majors and students with credit in ACTG 2110 and ACTG 2120.)
FIN 3000 - Survey of Finance
3 credit hours
Prerequisite: Junior standing. Will not substitute for FIN 3010. An overview of the fundamental concepts and tools for financial decision making within a business firm. (Not open to business majors.)
Minor (15-18 hours)
Electives (7-13 hours)
Curriculum: Media Management
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories
Freshman Fall
EMC 1020 - American Media and Social Institutions
3 credit hours
(Same as JOUR 1020/RIM 1020.)
The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
JOUR 1020 - American Media and Social Institutions
3 credit hours
(Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
RIM 1020 - American Media and Social Institutions
3 credit hours
(Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
COMM 2200 - Fundamentals of Communication
3 credit hours
Introduces principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Counts as part of the General Education Communication requirement. TBR Common Course: COMM 2025
ENGL 1010 - Expository Writing
3 credit hours
The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required to meet degree requirements.
- MATH (Math) 3 credit hours
- Humanities and/or Fine Arts 3 credit hours
EMC 1010 - Orientation to Media Arts
1 credit hour
Introduces Media Arts majors to its degree programs, degree requirements, descriptions of curriculum, student resources and opportunities, career options, and critical goals for graduating seniors. Meetings may include lectures, guest lecturers, and site visits. Freshmen should enroll in this course no later than their second semester. Transfer students should enroll in this course during their first semester at MTSU. This course or a pre-approved substitute is required for candidacy in all majors in the Department of Media Arts.
Subtotal: 16 Hours
Freshman Spring
HIST 2010 - Survey of United States History I
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from the beginning to 1877. May be used to satisfy one part of the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010
HIST 2020 - Survey of United States History II
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from 1877 to the present. May be used to satisfy one part of the the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020
HIST 2030 - Tennessee History
3 credit hours
The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030
HIST 2040 - Survey African American History I
3 credit hours
The role of African Americans in establishing and shaping the American nation. Covers their historical development and contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.
NOTE: HIST 2040 is not a prerequisite for HIST 2050.
HIST 2050 - Survey African American History II
3 credit hours
The role of African Americans in shaping the American nation and creating a twentieth-century racial identity. Covers their historical development and examines their contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.
- Humanities and/or Fine Arts 3 credit hours
- Social/Behavioral Sciences 3 credit hours
ENGL 1020 - Research and Argumentative Writing
3 credit hours
Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required to meet degree requirements.
VFP 1060 - Basic Video Production
3 credit hours
Focuses on the basics of creating videos by shooting good video, recording good audio, editing raw footage into a coherent story or presentation, and sharing finished videos. Exposes students to camera, lighting, composition, sound, graphics, perspective, movement, and other tools of the motion picture language. Students must provide their own video cameras (smartphones acceptable), computers for editing videos, video editing software (iMovie, Windows Movie maker, or better), and microphones that work with their chosen cameras.
Subtotal: 15 Hours
Sophomore Fall
ENGL 2020 - Themes in Literature and Culture
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.
ENGL 2030 - The Experience of Literature
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.
HUM 2610 - World Literatures
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.
VFP 2410 - History of American Television
3 credit hours
Prerequisite:VFP major or permission of department.
Organization, structure and function, historical development, and social aspects. Designed to give the major, as well as the nonmajor, a general working knowledge of television networks.
- Natural Science 4 credit hours
- Elective 3 credit hours
VFP 2020 - Scripts for Media
3 credit hours
Prerequisites: Media Arts majors only; ENGL 1010 and ENGL 1020. Examines the conventions and practices of effective writing for screen-based media, developing understanding and awareness of and writing ability with various script formats for media production. Alongside the study of other's produced work, students will practice writing and rewriting their own material, gaining a fundamental capability with conceiving, developing, and completing different kinds of scripts to entertain, educate, inform, influence, and/or inspire viewers.
IAM 3060 - Writing for Interactive Experiences
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020 with C or better. Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.
JOUR 2710 - Media Writing
3 credit hours
Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.
Subtotal: 16 Hours
Sophomore Spring
EMC 2120 - Sight, Sound, and Motion
3 credit hours
Prerequisite: Media Arts majors only; others, permission of instructor.
Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.
- EMC elective 3 credit hours
- Natural Science 4 credit hours
- Minor course 3 credit hours
HIST 2010 - Survey of United States History I
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from the beginning to 1877. May be used to satisfy one part of the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010
HIST 2020 - Survey of United States History II
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from 1877 to the present. May be used to satisfy one part of the the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020
HIST 2030 - Tennessee History
3 credit hours
The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030
HIST 2040 - Survey African American History I
3 credit hours
The role of African Americans in establishing and shaping the American nation. Covers their historical development and contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.
NOTE: HIST 2040 is not a prerequisite for HIST 2050.
HIST 2050 - Survey African American History II
3 credit hours
The role of African Americans in shaping the American nation and creating a twentieth-century racial identity. Covers their historical development and examines their contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.
Subtotal: 16 Hours
Junior Fall
ACTG 3000 - Survey of Accounting for General Business
3 credit hours
Prerequisites: A college-level math course; ENGL 1010; sophomore standing. Accounting cycle given minor emphasis; financial statement analysis and managerial uses of accounting given major emphasis. May be used for general business minors or M.B.A. candidates who have had no previous accounting courses. (Not open to Accounting majors and students with credit in ACTG 2110 and ACTG 2120.)
EMC 3001 - Success in Media Arts
1 credit hour
Prerequisite: EMC 1010; junior status
Introduces students who have just achieved candidacy in Media Arts to best practices for success in Media Arts. Project management key topic. Emphasizes the value and importance of portfolio-quality work samples, experience points for resumes, and extracurricular experiences.
EMC 3030 - Electronic Media Advertising
3 credit hours
Prerequisite: VFP 2410.
Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.
Usually offered Fall only
EMC 3750 - Film and TV Producing
3 credit hours
Prerequisite: Candidacy in Media Arts majors.
Without a producer, there is no film, no television program, no product. Producers make it happen, and in this course students learn what it takes to create, pitch, finance, and manage a physical production. Hands-on featuring the latest techniques and processes of today's industry.
IAM 3065 - Audiences and Messaging
3 credit hours
Prerequisites: IAM 2500 and IAM 3060.
Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.
Subtotal: 16 Hours
Junior Spring
FIN 3000 - Survey of Finance
3 credit hours
Prerequisite: Junior standing. Will not substitute for FIN 3010. An overview of the fundamental concepts and tools for financial decision making within a business firm. (Not open to business majors.)
EMC 4010 - Media Sales
3 credit hours
Prerequisite: VFP 2410.
Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.
Offered Spring only.
- Minor course 3 credit hours
EMC 4250 - Mass Media Law
3 credit hours
(Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.
JOUR 4250 - Mass Media Law
3 credit hours
(Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.
Choose one:
IAM 3070 - Introduction to Social Media Practice
3 credit hours
Prerequisite: IAM 3060.
Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.
IAM 4450 - Understanding Digital Analytics
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.
ENTR 2900 - Entrepreneurship
3 credit hours
Theories and practices of starting and operating an entrepreneurial business. Topics include idea generation, opportunity recognition, feasibility analysis, business plan development, competitor analysis, new venture team building, start-up marketing, and growth strategies.
ENTR 3600 - Innovation Acceleration
3 credit hours
(Same as MGMT 3600.) Prerequisite: Admission to the College of Business; junior standing. Focuses on innovation and entrepreneurial endeavors in corporate environments as well as in new ventures. Specific attention is given to the creative process, innovative thinking, sources of opportunity, design-thinking, team-based innovation, commercialization, intellectual property, and innovation plans in the entrepreneurial setting.
ENTR 3650 - New Venture Creation
3 credit hours
Prerequisites: ENTR 2900 or MGMT 3610; junior standing; admission to the College of Business. Examines the process of new venture formation. Topics include recognizing and testing opportunity, developing the business concept, analyzing risks, and financing the new venture.
Subtotal: 15 Hours
Senior Fall
EMC 3110 - Radio Station Operations
3 credit hours
Prerequisites: VFP 2410; instructor approval.
Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.
Three-hour lecture plus up to three-hour lab per week.
EMC 4140 - Media Programming
3 credit hours
Prerequisite: VFP 2410.
Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.
- Minor courses 6 credit hours
- Elective 1 credit hour
Subtotal: 13 Hours
Senior Spring
EMC 4001 - Professional Practices in Media Arts
1 credit hour
Prerequisites: Senior status; candidacy in VFP, Photography, Media Management.
Offers preparation to graduating seniors for pursuing industry careers. Topics include career research, preparation of self-marketing materials, how to freelance, and how to start and run a small service business. Recommended to be taken in the final semester before graduation.
EMC 4430 - Media Management
3 credit hours
Prerequisites: VFP 2410; admission to candidacy in Media Management or upper division status with permission of department.
An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.
EMC 4960 - Capstone Course for Media Management
3 credit hours
Prerequisites: Candidacy; successful completion of most other courses required for Media Management concentration; overall GPA of B- or better.
A required senior course for all Media Management concentration students; a culminating experience for students to apply what they have learned throughout their major to produce primary projects for portfolios and resumes. Each student is required to find a third party media management position/project for this class.
NOTE: Students must attend a 60-minute orientation the semester before the class is scheduled.
- Minor course 3 credit hours
- Minor course/elective 3 credit hours
Subtotal: 13 Hours
Electronic Media Communication
EMC 1010 - Orientation to Media Arts
1 credit hour
Introduces Media Arts majors to its degree programs, degree requirements, descriptions of curriculum, student resources and opportunities, career options, and critical goals for graduating seniors. Meetings may include lectures, guest lecturers, and site visits. Freshmen should enroll in this course no later than their second semester. Transfer students should enroll in this course during their first semester at MTSU. This course or a pre-approved substitute is required for candidacy in all majors in the Department of Media Arts.
EMC 1020 - American Media and Social Institutions
3 credit hours
(Same as JOUR 1020/RIM 1020.)
The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
EMC 2030 - Visual Journalism Production
3 credit hours
Prerequisites: EMC/JOUR 1020 and permission of department.
Students shown how to gather information with words and pictures for the field of visual journalism by completing photojournalism assignments, producing images with still and video cameras, writing cutlines and voiceovers for images, producing images, using computer software to edit images and sound, and creating presentations for print and online media.
Three-hour lecture plus up to three-hour lab per week.
EMC 2120 - Sight, Sound, and Motion
3 credit hours
Prerequisite: Media Arts majors only; others, permission of instructor.
Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.
EMC 3001 - Success in Media Arts
1 credit hour
Prerequisite: EMC 1010; junior status
Introduces students who have just achieved candidacy in Media Arts to best practices for success in Media Arts. Project management key topic. Emphasizes the value and importance of portfolio-quality work samples, experience points for resumes, and extracurricular experiences.
EMC 3010 - Media Production Seminar
1 to 3 credit hours
Prerequisites: VFP major; VFP 3140 or VFP 3150; admission to candidacy; or permission of instructor.
Practical experience in the conceptualization, pre-production preparation, and production of a specific program format. Integration of theory and skills from other Media Arts courses. Topics offered include filmed production, live television production, technical production experience, visual effects, animation techniques, augmented reality, virtual reality, and games. Topics will vary by semester offering. Can be repeated for 6 credit hours with different topics.
Can include up to a 3-hour lab per week.
EMC 3030 - Electronic Media Advertising
3 credit hours
Prerequisite: VFP 2410.
Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.
Usually offered Fall only
EMC 3090 - Media Technology Seminar
3 credit hours
Prerequisite: Permission of instructor. Introduces various aspects of the technology of media-its production, distribution, and consumption. Topics may vary by semester offering. Can be repeated for up to 9 credit hours.
Three hour lecture/lab plus a varying number of production projects outside of regularly scheduled class time.
EMC 3110 - Radio Station Operations
3 credit hours
Prerequisites: VFP 2410; instructor approval.
Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.
Three-hour lecture plus up to three-hour lab per week.
EMC 3510 - Mass Media and American Culture
3 credit hours
Prerequisite: Upper-division standing.
Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities.
EMC 3580 - Media Practicum
1 to 3 credit hours
Prerequisites: Admission to candidacy; junior standing; permission of instructor.
Practical experience in an on-campus mass communication setting within the College of Media and Entertainment. A minimum of 75 hours of work will be required for each hour of credit. Note: Total university credit for practicum and internship courses cannot exceed 6 credits.
EMC 3600 - Digital and Media Literacy
3 credit hours
Prerequisite: EMC 1020/JOUR 1020/RIM 1020.
Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.
EMC 3650 - Free Expression, Mass Media, and the American Public
3 credit hours
(Same as JOUR 3650/RIM 3650.)
A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.
EMC 3670 - Digital Media Law and Policy
3 credit hours
Prerequisite: IAM 2500 or permission of instructor. Introduces the laws, regulations, judicial decisions, and government policy in the United States and internationally which affect the digital space including the Internet, the World Wide Web, online video and audio, and mobile technology, etc. Students will be taking a critical thinking approach to issues such as privacy, copyright, violence, gender issues, and issues around access to Internet services and other related topics.
EMC 3750 - Film and TV Producing
3 credit hours
Prerequisite: Candidacy in Media Arts majors.
Without a producer, there is no film, no television program, no product. Producers make it happen, and in this course students learn what it takes to create, pitch, finance, and manage a physical production. Hands-on featuring the latest techniques and processes of today's industry.
EMC 4000 - Media Internship
1 to 3 credit hours
Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor.
Practical experience for advanced students in a professional setting. A minimum of 75 hours of work per credit hour plus other assignments is required. Note: Total university credit for internship and practicum courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor.
EMC 4001 - Professional Practices in Media Arts
1 credit hour
Prerequisites: Senior status; candidacy in VFP, Photography, Media Management.
Offers preparation to graduating seniors for pursuing industry careers. Topics include career research, preparation of self-marketing materials, how to freelance, and how to start and run a small service business. Recommended to be taken in the final semester before graduation.
EMC 4010 - Media Sales
3 credit hours
Prerequisite: VFP 2410.
Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.
Offered Spring only.
EMC 4140 - Media Programming
3 credit hours
Prerequisite: VFP 2410.
Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.
EMC 4210 - Mass Communication and Society
3 credit hours
Prerequisite: Junior standing.
Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research.
EMC 4250 - Mass Media Law
3 credit hours
(Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.
EMC 4430 - Media Management
3 credit hours
Prerequisites: VFP 2410; admission to candidacy in Media Management or upper division status with permission of department.
An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.
EMC 4660 - Scientific Approaches to Media
3 credit hours
Prerequisite: Junior standing.
Provides a critical overview off the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.
EMC 4790 - Global News and World Media Cultures
3 credit hours
Prerequisite: Junior standing.
Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.
EMC 4800 - Seminar in Media Issues
3 credit hours
Prerequisite: Junior standing.
Examination and critical evaluation of issues relevant to the operation and functions of mass media including their relationships to each other and to government, advertisers, consumers, and other "publics." Can repeat for 6 hours with different topic.
EMC 4810 - Global Comparative Media Systems
3 credit hours
A close comparative study of chosen media systems in regions of the world. Examines print, broadcast, entertainment, and new media in Western and Eastern Europe, Asia and the Pacific Rim Region, the Middle East, Africa, and the Americas. Media interactions with an influence on the geographic, demographic, linguistic, cultural, economic, and political structures of countries.
EMC 4820 - Race, Gender, and Class in Media
3 credit hours
Prerequisite: Junior or senior standing or permission of instructor.
Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.
EMC 4850 - Ethics and Mass Communication
3 credit hours
Prerequisite: Junior standing.
Examines ethical concerns of media practitioners, illuminated by study of selected current ethical issues and an overview of the cultural and philosophical bases of a socially responsive mass media.
EMC 4900 - Independent Study in Media Arts
1 to 3 credit hours
Prerequisite: Admission to candidacy and permission of department.
Provides opportunities for individually designed problems, work experiences, or research projects related to the development of professional competencies in a major field of study. Requires approval of instructor.
EMC 4930 - Advanced Seminar-Media Management
3 credit hours
Prerequisites: Admission to candidacy; permission of department only.
Practical experience in the conceptualization, preparation, and management of a specific program format. Integration of theory and skills from other EMC/RIM courses. Programming, station operations, and sales are probable topics. Topics will vary by semester offering. Can be repeated with different topics.
Three-hour lecture plus up to three-hour lab per week.
EMC 4960 - Capstone Course for Media Management
3 credit hours
Prerequisites: Candidacy; successful completion of most other courses required for Media Management concentration; overall GPA of B- or better.
A required senior course for all Media Management concentration students; a culminating experience for students to apply what they have learned throughout their major to produce primary projects for portfolios and resumes. Each student is required to find a third party media management position/project for this class.
NOTE: Students must attend a 60-minute orientation the semester before the class is scheduled.
