The Hidden Persuaders

Item Number

HF5822.P3

Author/Artist/Editor

Vance Packard

Type

Book, Hard Copy

Date

2007

Press/Publisher

IG Publishing

Language

English

Description

This book is the author's work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, this was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, the author shows how the insidious manipulation practices that have come to dominate today's corporate driven world began.

Keywords

Advertising, Persuasion

ISSN/ISBN

978-0-9788431-0-6

Availability

Available

OCLC

144221662