The Hidden Persuaders
Item Number
HF5822.P3
Author/Artist/Editor
Vance Packard
Type
Book, Hard Copy
Date
2007
Press/Publisher
IG Publishing
Language
English
Description
This book is the author's work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, this was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, the author shows how the insidious manipulation practices that have come to dominate today's corporate driven world began. |
Keywords
Advertising, Persuasion
ISSN/ISBN
978-0-9788431-0-6
Availability
Available
OCLC
144221662