Marketing
MKT 3010 - Professional Preparation in Marketing
3 credit hours
Prerequisite: Admission to the Jones College of Business; junior standing. Open to Marketing majors. Facilitates the transition from college to career. Includes ideas for resume content development while still in college and enhances the student's personal marketing skills in the job search. Presented from a marketing perspective, focusing on personal marketing skills for the professional environment.
MKT 3200 - Marketing for Entrepreneurs
3 credit hours
Prerequisites: ENTR 2900; admission into College of Business; junior standing. Applied study of marketing skills necessary to create a new business venture. Students will gain experience completing various marketing tasks that are important to new business startups.
MKT 3820 - Principles of Marketing
3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.
MKT 3825 - Marketing Analytics
3 credit hours
Prerequisite: MKT 3820; junior standing; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.
MKT 3830 - Retailing and E-Commerce
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business; junior standing. Provides an overview of the strategies involved in retailing. Covers critical retail determinants that consist of management of merchandise assortments, merchandise planning systems, buying strategies, pricing strategies, financial strategies, technological strategies, and store management. Special emphasis provided to digital and omnichannel retailing strategies. Consumer issues explored including customer buyer behavior, customer service requirements, and the retail communications mix.
MKT 3840 - Professional Selling
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business; junior standing. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.
MKT 3850 - Digital Marketing and Promotion
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business; junior standing. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.
MKT 3855 - Product Management
3 credit hours
Prerequisites: MKT 3820; MATH 1530 or PSY 3020 or BIA 2610; admission into the College of Business; junior standing. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.
MKT 3860 - Purchasing
3 credit hours
Prerequisite: MKT 3820; junior standing and admission into the College of Business. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.
MKT 3865 - Sports Marketing
3 credit hours
Prerequisites: MKT 3820 or LSTS 3010; admission into the College of Business; junior standing. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.
MKT 3900 - Social Media Marketing
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business; junior standing. Discover how to leverage the power of social media to impact an organization at various levels. Focuses on crafting quality content to execute a successful marketing strategy. Gain real-world experience in identifying an audience, content development, increasing user engagement, follower acquisition, social media advertising, influencer marketing, social media analytics, and measuring the return on investment (ROI).
MKT 3910 - Consumer Behavior
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business; junior standing. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.
MKT 3920 - Entertainment Marketing
3 credit hours
Prerequisites: MKT 3820; admission to College of Business; junior standing. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.
MKT 3930 - Marketing Research
3 credit hours
Prerequisites: MKT 3820; BIA 2610 or MATH 1530 or permission of instructor; junior standing and admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and qualitative research techniques.
MKT 3950 - Business-to-Business Marketing
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business; junior standing. Survey of managerial decisions involved in the business-to-business marketing of goods and services.
MKT 4170 - Advanced Digital Marketing
3 credit hours
Prerequisites: MKT 3850; admission into the College of Business. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm's products and services.
MKT 4510 - International Marketing
3 credit hours
Prerequisite: MKT 3820; admission to the Jones College of Business; junior standing. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.
MKT 4640 - Entertainment Branding
3 credit hours
(Same as RIM 4640.) Prerequisites: MKT 3820 or permission of instructor; admission to the College of Business. Provides students with an in-depth understanding of the role and importance of branding in the entertainment industry including the development of branding objectives consistent with both produce and overall marketing objectives. Students will learn how to align a brand with consumers and partners which will be demonstrated through the development of marketing plan relating to an approved entertainment product of their choosing.
MKT 4800 - Sales Management
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business; junior standing. Management functions as applied to field sales force. Includes sales organization structures, selection and training of sales personnel, sales compensation, supervision and stimulation of the sales force, and evaluation of sales performance.
MKT 4840 - Study Abroad
3 credit hours
(Same as MGMT 4840.) Prerequisites: Junior/senior standing and admission into the College of Business. A short-term international business education experience designed to expose the student to the economic, political, cultural, and social environments of a foreign country(ies). Emphasis on the international state/status of the subject matter pertinent to marketing.
MKT 4850 - Advanced Selling
3 credit hours
Prerequisites: MKT 3840; admission into the College of Business; junior standing. The sales function as it relates to business-to-business selling and strategic relationship development. Topics include relational selling, account management, negotiation, team selling, handling conflict and ethical dilemmas, and selling to buying committees. Learning through interactive lecture, role-playing, and sales force automation software.
MKT 4870 - Services Marketing
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business; junior standing. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.
MKT 4890 - Marketing Management
3 credit hours
Prerequisites: Senior standing; Marketing major; MKT 3010 and MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager's point of view. Case analysis and marketing simulation emphasized.
MKT 4950 - Marketing Internship
1 to 3 credit hours
Prerequisites: Marketing or Entrepreneurship major; senior standing; an overall grade point average of 2.50; admission into the College of Business. Student is affiliated with an organization on a part-time basis to develop knowledge and experience in the practical application of marketing principles to actual business problems in a non-classroom situation. Can be applied toward the student's degree requirements only upon approval of the department chair. This course can only be taken one time.
MKT 4990 - Independent Study
1 to 3 credit hours
Prerequisites: Senior standing; approval of department chair; admission into the College of Business. Individual research and analysis of contemporary problems and issues in a concentrated area under the guidance of an approved faculty member. This course can only be taken one time.
