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Media Management majors study how to lead, supervise, and motivate employees in the media industry. Program professors are skilled teachers whose backgrounds include academic and professional achievement at the highest levels. The curriculum covers marketing, sales, distribution, programming, and management for the media industry. Students learn about the inner workings of media companies such as radio, television, and digital media. Outside the classroom, students are encouraged to become involved in student media organizations where there are hands-on opportunities in management, marketing, sales, and production. Students are also encouraged to complete internships at the department’s many internship partners. Interns not only learn “on the job” but also begin to establish themselves in the industry.

This program is approved for the Academic Common Market.


What We're Doing

Reputation management replaces traditional advertising

Reputation management replaces traditional advertising

Justin Styll graduated from MTSU in 2002 after studying Electronic Media Management.  He spent the next 13 years working in radio sales for many of Nashville's top-rated talk stations. Having to move with an ever-changing market place, he found his niche in sports talk and moved from 99.7 WTN to 104.5 The Zone to 102.5 The Game as talent and ownership groups changed. Early in 2014, Styll walked away from the corporate radio world to do his own thing and started Tall Boy Marketing, an ad agency that took on traditional media buying and marketing but also embraced the social media and digital aspects of advertising and focused on food and beverage clients. Styll says, "To quote Gary Vaynerchuk, ‘we're in the middle of the biggest advertising revolution since the invention of the printing press. Advertising has become day-trading attention.’" Following this philosophy of buying underpriced attention, Styll's team now works with over 30 restaurants and bars on various projects. "There was a time when buying an ad on the radio could drive business and do very well for clients. Today, 85% of people research online where they are going to eat. Our clients needed us to make sure they looked good online before driving new business to the locations. Our business has completely changed from traditional media buys to reputation management and digital media marketing." Along with Styll, Tall Boy Marketing has four other full-time employees, three of whom attended MTSU. The name Tall Boy is a play on the fact that Styll himself is 6'8” and likes the idea of "marketing that stands out."

Pareigis began in radio, now runs record label

Pareigis began in radio, now runs record label

MTSU's Mass Communication graduate Larry Pareigis turned his career in radio to records as president/owner of Nine North Records/Turnpike. Pareigis started radio work at age 14 in Savannah, Ga., with stops at Nashville, Albuquerque, Sacramento and San Francisco. He won a Gavin program director of the year award along the way. After radio, he made a brief stop at ALMO Sounds, then ran promotions at some point for each label under Sony's Nashville umbrella. He broke acts such as Dixie Chicks, Gretchen Wilson, Montgomery Gentry, Van Zant, and Miranda Lambert. Pareigis founded Nine North Records in 2007 as Nashville’s first “virtual” record label, providing promotion and marketing services to country artists.


Related Media

  • MTSU True Blue Preview: Media Arts

    MTSU True Blue Preview: Media Arts

  • Out of the Blue: MTSU Department of Media Arts

    Out of the Blue: MTSU Department of Media Arts

  • 2018 MTSU Campus Tour

    2018 MTSU Campus Tour

 
 
 

Students choosing to study media management follow a program that combines the business and creative aspects of the industry for “behind-the-scenes” careers in media. Examples of career possibilities include

  • Film production management
  • Media company management
  • Media marketing
  • Media sales
  • New media management
  • New media production management
  • On-air promotions manager
  • Online promotions manager
  • Production company management
  • Programming director
  • Radio management
  • Radio sales
  • Television management
  • Television sales
  • Video production management

Employers of MTSU alumni include

  • CBS
  • CNN
  • Cumulus Media
  • Disney
  • DIY Networks
  • Gemini Production Group
  • Ingram Content Group
  • Midwest Communications
  • Oryx Nashville
  • Sinclair Broadcast Group
  • Sirius XM Radio
  • Titans Radio
  • WKRN-TV
  • WNPT-TV
  • WSMV-TV
  • WTVF-TV
  • WZTV-TV

Students may choose from four Bachelor of Science (B.S.) degrees in the Department of Media Arts.

For complete curriculum details, click on the REQUIREMENTS button to the right. 

Students may minor in any program that is not under the same degree as their major. Animation majors are required to have an Art minor. 

Master of Science (M.S.) degree is available in Media and Communication.

Media and Entertainment, Media Management, B.S.

Media Arts 
615-898-2203
Tom Neff, program coordinator
Tom.Neff@mtsu.edu

The Media Management concentration offers preparation for work in behind-the-scenes areas of media operations such as broadcasting, distribution, network operations, production, management, marketing, and sales. The program combines business and creative aspects of media, and blends theoretical and hands-on approaches to education. Used for instruction are a 40-foot mobile video production lab, post-production facilities, and cross-platform media experiences. Students are encouraged to complete their education with internships in professional settings.

NOTE: Students must earn a C (2.00) or better in each course in the college in order to graduate.

Accelerated Bachelors/Masters (ABM) Program

High achieving students majoring in Media and Entertainment who intend to pursue a master's degree in Media and Communication may apply to participate in the Accelerated Bachelors/Masters (ABM) Program. The program allows undergraduate students an opportunity to complete the requirements for both the bachelor's and master's degrees in a compressed time frame. Participating undergraduate students may count up to 12 graduate credit hours toward both degrees and obtain a non-thesis master's degree in the same field within 12 months of completing the bachelor's degree or obtain a thesis-based master's degree in the same field within 18 months of completing the bachelor's degree. For more information about the ABM program, see the Graduate Catalog.

Admission to Candidacy

To be admitted to candidacy in the Media Management program, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020/JOUR 1020/RIM 1020 

VFP 3020, IAM 3060, or JOUR 2710 

ENGL 1010 and ENGL 1020 

VFP 2410   

EMC 2120    

  1. Minimum overall GPA in all college coursework of 2.50.
  2. Math course satisfying General Education requirements.

Academic Map

Following is a printable, suggested four-year schedule of courses

Media and Entertainment, Media Management, B.S., Academic Map

Degree Requirements

General Education (41 hours)

General Education requirements include Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

The following course is required by the program and can satisfy the respective General Education requirement:

  • RIM/JOUR/EMC 1020 (Soc/Beh Sci)

Major Requirements (36 hours)

College Core (9 hours)

 

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

May count as Social/Behavioral Sciences requirement

 

  • VFP 3020 - Screenwriting I  3 credit hours  OR 

    VFP 3020 - Screenwriting I

    3 credit hours

    Prerequisite: Media Arts major or  permission of instructor

    Techniques of creating and writing for film and video production in both the studio and field environment. Integrates writing for visual impact and audio/integration of sound and examines formatting needs of varying non-fiction and fiction story platforms for screen-based media.

  • IAM 3060 - Writing for Interactive Experiences

    3 credit hours

    Prerequisites: IAM 2500 (may not be taken concurrently) or permission of instructor.

    Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

  • EMC 4250 - Mass Media Law  3 credit hours  OR 

    EMC 4250 - Mass Media Law

    3 credit hours

    (Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

Media Management Requirements (27 hours)

  • EMC 2120 - Sight, Sound, and Motion

    3 credit hours

    Prerequisites: EMC 1020 and writing competency. Animation majors/minors and media management students only; others, permission of instructor.

    Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.

  • VFP 2410 - Networks Then and Now

    3 credit hours

    Organization, structure and function, historical development, and social aspects. Designed to give the major, as well as the nonmajor, a general working knowledge of television networks.

  • EMC 3030 - Electronic Media Advertising

    3 credit hours

    Prerequisite: VFP 2410.

    Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.

    Usually offered Fall only

  • EMC 3110 - Radio Station Operations

    3 credit hours

    Prerequisites: VFP 2410; instructor approval.

    Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.

    Three-hour lecture plus up to three-hour lab per week.

  • EMC 4010 - Media Sales  3 credit hours  

    EMC 4010 - Media Sales

    3 credit hours

    Prerequisite: VFP 2410.

    Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

    Offered Spring only.

  • EMC 4140 - Media Programming  3 credit hours  

    EMC 4140 - Media Programming

    3 credit hours

    Prerequisite: VFP 2410.

    Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.

  • EMC 4430 - Media Management  3 credit hours  

    EMC 4430 - Media Management

    3 credit hours

    Prerequisites: Admission to candidacy; VFP 2410.

    An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.

  • Media and Entertainment upper-division electives 6 credit hours

Minor (15-18 hours)

Electives

  • To make 120 hours

Total hours in program: 120

 

Curriculum: Mass Communication, Media Management

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories

Freshman Fall

  • EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

May count as Social/Behavioral Sciences requirement

 

  • COMM 2200 - Fundamentals of Communication  3 credit hours  (Comm) 

    COMM 2200 - Fundamentals of Communication

    3 credit hours

    Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Counts as part of the General Education Communication requirement. TBR Common Course: COMM 2025

  • ENGL 1010 - Expository Writing  3 credit hours  (Comm) 

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • MATH (Math) 3 credit hours
  • Humanities and/or Fine Arts 3 credit hours

Subtotal: 15 Hours

Freshman Spring

  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030

  • Humanities and/or Fine Arts 3 credit hours
  • Elective 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

Subtotal: 15 Hours

Sophomore Fall

  • ENGL 2020 - Themes in Literature and Culture  3 credit hours  (Hum/FA)  OR 

    ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  (Hum/FA)  OR 

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - Foreign Literature in Translation  3 credit hours  (Hum/FA) 

    HUM 2610 - Foreign Literature in Translation

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

  • VFP 2410 - Networks Then and Now

    3 credit hours

    Organization, structure and function, historical development, and social aspects. Designed to give the major, as well as the nonmajor, a general working knowledge of television networks.

  • Natural Science 4 credit hours
  • Social/Behavioral Science or elective 3 credit hours

 

  • VFP 3020 - Screenwriting I  3 credit hours  OR 

    VFP 3020 - Screenwriting I

    3 credit hours

    Prerequisite: Media Arts major or  permission of instructor

    Techniques of creating and writing for film and video production in both the studio and field environment. Integrates writing for visual impact and audio/integration of sound and examines formatting needs of varying non-fiction and fiction story platforms for screen-based media.

  • IAM 3060 - Writing for Interactive Experiences

    3 credit hours

    Prerequisites: IAM 2500 (may not be taken concurrently) or permission of instructor.

    Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.

  • JOUR 2710 - Media Writing  3 credit hours  

    JOUR 2710 - Media Writing

    3 credit hours

    Prerequisites: Grade of C or better in ENGL 1010 and ENGL 1020 or equivalents. Theory and practice of writing for print and electronic media according to the techniques, styles, and formats of various media. Laboratory required.

 

Subtotal: 16 Hours

Sophomore Spring

  • EMC 2120 - Sight, Sound, and Motion

    3 credit hours

    Prerequisites: EMC 1020 and writing competency. Animation majors/minors and media management students only; others, permission of instructor.

    Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.

  • EMC elective 3 credit hours
  • Natural Science 4 credit hours
  • Minor course 3 credit hours
  • HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010

  • HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020

  • HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030

Subtotal: 16 Hours

Junior Fall

  • EMC 3030 - Electronic Media Advertising

    3 credit hours

    Prerequisite: VFP 2410.

    Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.

    Usually offered Fall only

  • Minor course 3 credit hours
  • Electives 9 credit hours

Subtotal: 15 Hours

Junior Spring

  • EMC 4010 - Media Sales  3 credit hours  

    EMC 4010 - Media Sales

    3 credit hours

    Prerequisite: VFP 2410.

    Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

    Offered Spring only.

  • EMC 4250 - Mass Media Law  3 credit hours  OR 

    EMC 4250 - Mass Media Law

    3 credit hours

    (Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

  • Minor course 3 credit hours
  • Electives 6 credit hours

Subtotal: 15 Hours

Senior Fall

  • EMC 3110 - Radio Station Operations

    3 credit hours

    Prerequisites: VFP 2410; instructor approval.

    Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.

    Three-hour lecture plus up to three-hour lab per week.

  • EMC 4140 - Media Programming  3 credit hours  

    EMC 4140 - Media Programming

    3 credit hours

    Prerequisite: VFP 2410.

    Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.

  • Minor courses 6 credit hours
  • Elective 3 credit hours

Subtotal: 15 Hours

Senior Spring

  • EMC 4430 - Media Management  3 credit hours  

    EMC 4430 - Media Management

    3 credit hours

    Prerequisites: Admission to candidacy; VFP 2410.

    An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.

  • EMC elective 3 credit hours
  • Minor course 3 credit hours
  • Electives 4 credit hours

Subtotal: 13 Hours

Electronic Media Communication

EMC 1020 - American Media and Social Institutions
3 credit hours

(Same as JOUR 1020/RIM 1020.)

The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

EMC 1050 - Basic Digital Photography and Imaging
3 credit hours

(Same as PHOT 1050.)

Introduces simple and multiple image photography, principles, methods, theory, and practice for both Photography majors and non-Photography majors. Explores digital camera anatomy, operating, and handling while discussing proper in-camera exposure, metering, focusing, shutter speeds, apertures, depth of field, and camera accessories. Basic principles of lighting, design, and image composition discussed. Digital darkroom techniques and image manipulation using tool such as Photoshop included. Emphasis placed on the DSLR (digital single lens reflex) camera. Students responsible for providing a DSLR camera for the class. Must have working knowledge of the Macintosh computer system.

Three-hour lecture plus up to three-hour lab per week.

EMC 2030 - Visual Journalism Production
3 credit hours

Prerequisites: EMC/JOUR 1020 and permission of department.

Students shown how to gather information with words and pictures for the field of visual journalism by completing photojournalism assignments, producing images with still and video cameras, writing cutlines and voiceovers for images, producing images, using computer software to edit images and sound, and creating presentations for print and online media.

Three-hour lecture plus up to three-hour lab per week.  

EMC 2120 - Sight, Sound, and Motion
3 credit hours

Prerequisites: EMC 1020 and writing competency. Animation majors/minors and media management students only; others, permission of instructor.

Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.

EMC 3010 - Media Production Seminar
1 to 3 credit hours

Practical experience in the conceptualization, pre-production preparation, and production of a specific program format. Integration of theory and skills from other Media Arts courses. Topics offered include filmed production, live television production, technical production experience, visual effects, animation techniques, augmented reality, virtual reality, and games. Topics will vary by semester offering. Can be repeated for 6 credit hours with different topics.

Can include up to a 3-hour lab per week.

EMC 3030 - Electronic Media Advertising
3 credit hours

Prerequisite: VFP 2410.

Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.

Usually offered Fall only

EMC 3090 - Media Technology Seminar
3 credit hours

Prerequisite: Permission of department. Introduces various aspects of the technology of media-its production, distribution, and consumption. Topics may vary by semester offering. Can be repeated for up to 9 credit hours with different topics.

Three hour lecture/lab plus a varying number of production projects outside of regularly scheduled class time.

EMC 3110 - Radio Station Operations
3 credit hours

Prerequisites: VFP 2410; instructor approval.

Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.

Three-hour lecture plus up to three-hour lab per week.

EMC 3200 - Still Digital Imaging
3 credit hours

(Same as PHOT 3200.) Prerequisites: Admission to candidacy; PHOT 2050 and instructor approval; must have some working knowledge of the Macintosh computer system.

Computerization of traditional film images and use of digital cameras allows student to use different software programs to manipulate photographic images. Ethics and law discussed along with techniques and hands-on analysis of this new medium.

Three-hour lecture plus up to three-hour lab per week.  

EMC 3510 - Mass Media and American Culture
3 credit hours

Prerequisite: Upper-division standing.

Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities.

EMC 3580 - Media Practicum
1 to 3 credit hours

Prerequisites: Admission to candidacy; junior standing; permission of instructor.

Practical experience in an on-campus mass communication setting within the College of Media and Entertainment. A minimum of 75 hours of work will be required for each hour of credit. Note: Total university credit for practicum and internship courses cannot exceed 6 credits.

EMC 3600 - Digital and Media Literacy
3 credit hours

Prerequisite: EMC 1020/JOUR 1020/RIM 1020.

Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.

EMC 3650 - Free Expression, Mass Media, and the American Public
3 credit hours

(Same as JOUR 3650/RIM 3650.)

A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.

EMC 3670 - Digital Media Law and Policy
3 credit hours

Prerequisite: IAM 2500 or permission of instructor. Introduces the laws, regulations, judicial decisions, and government policy in the United States and internationally which affect the digital space including the Internet, the World Wide Web, online video and audio, and mobile technology, etc. Students will be taking a critical thinking approach to issues such as privacy, copyright, violence, gender issues, and issues around access to Internet services and other related topics.

EMC 4000 - Media Internship
1 to 3 credit hours

Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor.

Practical experience for advanced students in a professional setting. A minimum of 75 hours of work per credit hour plus other assignments is required. Note: Total university credit for internship and practicum courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor.

EMC 4010 - Media Sales
3 credit hours

Prerequisite: VFP 2410.

Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

Offered Spring only.

EMC 4060 - Photojournalism
3 credit hours

(Same as PHOT 4060.) Prerequisites: Admission to candidacy; PHOT 3120 and PHOT 3810; EMC 3200/PHOT 3200; or consent of instructor.

Principles and practices of photography, including documentary, news and feature portraiture, photo stories, photo essays, and photo layout. Emphasis on newspaper assignments, participation in campus publications, portfolio editing and production, and internship preparation. SLR or DSLR camera required.

Three-hour lecture plus up to three-hour lab per week.

Normally offered Fall only

EMC 4140 - Media Programming
3 credit hours

Prerequisite: VFP 2410.

Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.

EMC 4210 - Mass Communication and Society
3 credit hours

Prerequisite: Junior standing.

Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research.

EMC 4250 - Mass Media Law
3 credit hours

(Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

EMC 4430 - Media Management
3 credit hours

Prerequisites: Admission to candidacy; VFP 2410.

An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.

EMC 4660 - Scientific Approaches to Media
3 credit hours

Prerequisite: Junior standing.

Provides a critical overview off the historical, intellectual, and  theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.

EMC 4790 - Global News and World Media Cultures
3 credit hours

Prerequisite: Junior standing.

Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.

EMC 4800 - Seminar in Media Issues
3 credit hours

Prerequisite: Junior standing.

Examination and critical evaluation of issues relevant to the operation and functions of mass media including their relationships to each other and to government, advertisers, consumers, and other "publics." Can repeat for 6 hours with different topic.

EMC 4810 - Global Comparative Media Systems
3 credit hours

Prerequisite: Permission of instructor and junior standing.

A close comparative study of chosen media systems in regions of the world. Examines print, broadcast, entertainment, and new media in Western and Eastern Europe, Asia and the Pacific Rim Region, the Middle East, Africa, and the Americas. Media interactions with an influence on the geographic, demographic, linguistic, cultural, economic, and political structures of countries.

EMC 4820 - Race, Gender, and Class in Media
3 credit hours

Prerequisite: Junior or senior standing or permission of instructor.

Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.

EMC 4850 - Ethics and Mass Communication
3 credit hours

Prerequisite: Junior standing.

Examines ethical concerns of media practitioners, illuminated by study of selected current ethical issues and an overview of the cultural and philosophical bases of a socially responsive mass media.  

EMC 4900 - Individual Problems in Mass Communication
1 to 3 credit hours

Prerequisite: Admission to candidacy and permission of department.

Provides opportunities for individually designed problems, work experiences, or research projects related to the development of professional competencies in a major field of study. Requires approval of instructor.

EMC 4920 - Advanced Seminar-Electronic Media Journalism
3 credit hours

Prerequisites: Admission to candidacy; permission of department only.

Practical experience in the conceptualization, preparation, and production of a specific news program format. Integration of theory and skills from other EMC/RIM courses. Documentary, political analysis, sports, and newscasting are probable topics. Topics will vary by semester offering. Can be repeated with different topics.

Three-hour lecture plus up to three-hour lab per week.  

EMC 4930 - Advanced Seminar-Media Management
3 credit hours

Prerequisites: Admission to candidacy; permission of department only.

Practical experience in the conceptualization, preparation, and management of a specific program format. Integration of theory and skills from other EMC/RIM courses. Programming, station operations, and sales are probable topics. Topics will vary by semester offering. Can be repeated with different topics.

Three-hour lecture plus up to three-hour lab per week.  

Contact Information

Dr. Roger Heinrich
Roger.Heinrich@mtsu.edu

Phone | 615‐904‐8565

Who is My Advisor?

Lucille Wilcox
Lucille.Wilcox@mtsu.edu
615-494-7998 | BRAGG 230I

Mailing Address

Department of Department of Media Arts
Middle Tennessee State University
MTSU Box 58
1301 East Main Street
Murfreesboro, TN 37132

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