Electronic Media Communication
EMC 1020 - American Media and Social Institutions
3 credit hours
(Same as JOUR 1020/RIM 1020.)
The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
EMC 1050 - Basic Digital Photography and Imaging
3 credit hours
(Same as PHOT 1050.)
Introduces simple and multiple image photography, principles, methods, theory, and practice for both Photography majors and non-Photography majors. Explores digital camera anatomy, operating, and handling while discussing proper in-camera exposure, metering, focusing, shutter speeds, apertures, depth of field, and camera accessories. Basic principles of lighting, design, and image composition discussed. Digital darkroom techniques and image manipulation using tool such as Photoshop included. Emphasis placed on the DSLR (digital single lens reflex) camera. Students responsible for providing a DSLR camera for the class. Must have working knowledge of the Macintosh computer system.
Three-hour lecture plus up to three-hour lab per week.
EMC 2030 - Visual Journalism Production
3 credit hours
Prerequisites: EMC/JOUR 1020 and permission of department.
Students shown how to gather information with words and pictures for the field of visual journalism by completing photojournalism assignments, producing images with still and video cameras, writing cutlines and voiceovers for images, producing images, using computer software to edit images and sound, and creating presentations for print and online media.
Three-hour lecture plus up to three-hour lab per week.
EMC 2120 - Sight, Sound, and Motion
3 credit hours
Prerequisites: EMC 1020 and writing competency. Animation majors/minors and media management students only; others, permission of instructor.
Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated.
EMC 2500 - Survey of Interactive Media
3 credit hours
Prerequisite: EMC 1020/JOUR 1020. An overview of systems and methods of interactive and emerging media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new and emerging media.
EMC 3010 - Media Production Seminar
1 to 3 credit hours
Practical experience in the conceptualization, pre-production preparation, and production of a specific program format. Integration of theory and skills from other Media Arts courses. Topics offered include filmed production, live television production, technical production experience, visual effects, animation techniques, augmented reality, virtual reality, and games. Topics will vary by semester offering. Can be repeated for 6 credit hours with different topics.
EMC 3030 - Electronic Media Advertising
3 credit hours
Prerequisite: VFP 2410.
Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting.
Usually offered Fall only
EMC 3060 - Writing for Interactive Experiences
3 credit hours
Prerequisites: JOUR 1020/EMC 1020 and EMC 2500 (may not be taken concurrently) or permission of instructor.
Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.
EMC 3065 - Audiences and Messaging
3 credit hours
Prerequisites: EMC 2500 and EMC 3060. Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.
EMC 3070 - Introduction to Social Media Practice
3 credit hours
Prerequisites: EMC 3060 and EMC 3065.
Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.
EMC 3090 - Media Technology Seminar
3 credit hours
Prerequisite: Permission of department. Introduces various aspects of the technology of media-its production, distribution, and consumption. Topics may vary by semester offering. Can be repeated for up to 9 credit hours with different topics.
Three hour lecture/lab plus a varying number of production projects outside of regularly scheduled class time.
EMC 3110 - Radio Station Operations
3 credit hours
Prerequisites: VFP 2410; instructor approval.
Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction.
Three-hour lecture plus up to three-hour lab per week.
EMC 3200 - Still Digital Imaging
3 credit hours
(Same as PHOT 3200.) Prerequisites: Admission to candidacy; PHOT 2050 and instructor approval; must have some working knowledge of the Macintosh computer system.
Computerization of traditional film images and use of digital cameras allows student to use different software programs to manipulate photographic images. Ethics and law discussed along with techniques and hands-on analysis of this new medium.
Three-hour lecture plus up to three-hour lab per week.
EMC 3210 - Interactive Media Applications
3 credit hours
Prerequisite: VFP 2130 or permission of department.
The application of video for online, mobile, and other new media delivery channels. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create productions that reflect these concepts. Laboratory required.
Three-hour lecture plus up to three-hour lab per week.
EMC 3250 - Gender and Representation in Interactive Media
3 credit hours
Prerequisite: EMC 2500 or permission of department.
Examines the intersection of gender, technology, and interactive media. Students will critically analyze theories of materiality and embodiment in digital media, as well as explore how the interactivity of the web affects performativity of power relations and socially constructed identities.
EMC 3510 - Mass Media and American Culture
3 credit hours
Prerequisite: Upper-division standing.
Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities.
EMC 3560 - Order, Disorder, and Change in Digital Societies
3 credit hours
Prerequisite: EMC 3060.
Introduces theories of adoption, emergence, and disruption of digital technologies in global cultures.
EMC 3580 - Media Practicum
1 to 3 credit hours
Prerequisites: Admission to candidacy; junior standing; permission of instructor.
Practical experience in an on-campus mass communication setting within the College of Media and Entertainment. A minimum of 75 hours of work will be required for each hour of credit. Note: Total university credit for practicum and internship courses cannot exceed 6 credits.
EMC 3600 - Digital and Media Literacy
3 credit hours
Prerequisite: EMC 1020/JOUR 1020/RIM 1020.
Enables students to develop an informed and critical understanding of media messages and media culture as well as their social, cultural, and political contexts and implications. Students develop the critical thinking skills and methods of analysis necessary to interpret media content in a digital age. Offers ways to think critically about media as they relate to citizenship and democracy.
EMC 3610 - Fundamentals of Game Theory and Design
3 credit hours
Prerequisite: EMC 2500 or permission of department.
Introduces game theory to students with diverse academic backgrounds. Focuses on the basics of game theory from strategic reasoning to sequential games and turn taking. Students required to design and build a basic mobile game.
EMC 3650 - Free Expression, Mass Media, and the American Public
3 credit hours
(Same as JOUR 3650/RIM 3650.)
A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression.
EMC 3670 - Digital Media Law and Policy
3 credit hours
Prerequisite: EMC 2500 or permission of instructor. Introduces the laws, regulations, judicial decisions, and government policy in the United States and internationally which affect the digital space including the Internet, the World Wide Web, online video and audio, and mobile technology, etc. Students will be taking a critical thinking approach to issues such as privacy, copyright, violence, gender issues, and issues around access to Internet services and other related topics.
EMC 3950 - Content Strategy and Management
3 credit hours
Prerequisite: EMC 3060.
Introduces the concepts of content strategy; the creation, delivery, and governance of useful, usable content; and provides practical experience in implementing a content strategy with database enabled content management systems.
EMC 4000 - Media Internship
1 to 3 credit hours
Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor.
Practical experience for advanced students in a professional setting. A minimum of 75 hours of work per credit hour plus other assignments is required. Note: Total university credit for internship and practicum courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor.
EMC 4010 - Media Sales
3 credit hours
Prerequisite: VFP 2410.
Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.
Offered Spring only.
EMC 4060 - Photojournalism
3 credit hours
(Same as PHOT 4060.) Prerequisites: Admission to candidacy; PHOT 3120 and PHOT 3810; EMC 3200/PHOT 3200; or consent of instructor.
Principles and practices of photography, including documentary, news and feature portraiture, photo stories, photo essays, and photo layout. Emphasis on newspaper assignments, participation in campus publications, portfolio editing and production, and internship preparation. SLR or DSLR camera required.
Three-hour lecture plus up to three-hour lab per week.
Normally offered Fall only
EMC 4140 - Media Programming
3 credit hours
Prerequisite: VFP 2410.
Development of techniques, program organization, audience analysis, recording, and directing through projects. Provides practical conceptual knowledge of the problems and procedures followed in planning and producing programming.
EMC 4210 - Mass Communication and Society
3 credit hours
Prerequisite: Junior standing.
Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research.
EMC 4250 - Mass Media Law
3 credit hours
(Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.
EMC 4350 - User Experience Fundamentals
3 credit hours
Prerequisite: EMC 3065 or permission of instructor.
Explores facets of the user experience discipline: interaction design, user research, usability, navigation, and information architecture. Students apply theory and skills from the class in real world projects developing apps or websites for small businesses or non-profits or as entrepreneurial ventures.
EMC 4430 - Media Management
3 credit hours
Prerequisites: Admission to candidacy; VFP 2410.
An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.
EMC 4450 - Understanding Digital Analytics
3 credit hours
Prerequisite: EMC 3065.
Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.
EMC 4460 - Interactive Media Capstone
3 credit hours
Prerequisites: Candidacy and EMC 3060.
Solving communication problems through digital communication applications. Students use skills and concepts and apply them in the creation of a capstone project of their own design. Involves working with outside clients, forming media companies, and the production of mediated materials within a production company model.
Three-hour lecture plus up to three-hour lab per week.
EMC 4660 - Scientific Approaches to Media
3 credit hours
Prerequisite: Junior standing.
Provides a critical overview off the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies.
EMC 4790 - Global News and World Media Cultures
3 credit hours
Prerequisite: Junior standing.
Systems and philosophies associated with gathering international news and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of global advertising and public relations.
EMC 4800 - Seminar in Media Issues
3 credit hours
Prerequisite: Junior standing.
Examination and critical evaluation of issues relevant to the operation and functions of mass media including their relationships to each other and to government, advertisers, consumers, and other "publics." Can repeat for 6 hours with different topic.
EMC 4810 - Global Comparative Media Systems
3 credit hours
Prerequisite: Permission of instructor and junior standing.
A close comparative study of chosen media systems in regions of the world. Examines print, broadcast, entertainment, and new media in Western and Eastern Europe, Asia and the Pacific Rim Region, the Middle East, Africa, and the Americas. Media interactions with an influence on the geographic, demographic, linguistic, cultural, economic, and political structures of countries.
EMC 4820 - Race, Gender, and Class in Media
3 credit hours
Prerequisite: Junior or senior standing or permission of instructor.
Critical examination of diversity in mass communication with particular emphasis on media representations of race, gender, and class. Also examines audience interpretations of media texts.
EMC 4850 - Ethics and Mass Communication
3 credit hours
Prerequisite: Junior standing.
Examines ethical concerns of media practitioners, illuminated by study of selected current ethical issues and an overview of the cultural and philosophical bases of a socially responsive mass media.
EMC 4900 - Individual Problems in Mass Communication
1 to 3 credit hours
Prerequisite: Admission to candidacy and permission of department.
Provides opportunities for individually designed problems, work experiences, or research projects related to the development of professional competencies in a major field of study. Requires approval of instructor.
EMC 4920 - Advanced Seminar-Electronic Media Journalism
3 credit hours
Prerequisites: Admission to candidacy; permission of department only.
Practical experience in the conceptualization, preparation, and production of a specific news program format. Integration of theory and skills from other EMC/RIM courses. Documentary, political analysis, sports, and newscasting are probable topics. Topics will vary by semester offering. Can be repeated with different topics.
Three-hour lecture plus up to three-hour lab per week.
EMC 4930 - Advanced Seminar-Media Management
3 credit hours
Prerequisites: Admission to candidacy; permission of department only.
Practical experience in the conceptualization, preparation, and management of a specific program format. Integration of theory and skills from other EMC/RIM courses. Programming, station operations, and sales are probable topics. Topics will vary by semester offering. Can be repeated with different topics.
Three-hour lecture plus up to three-hour lab per week.
EMC 4940 - Advanced Seminar-Electronic Media Production
3 credit hours
Prerequisites: Admission to candidacy; permission of department only.
Practical experience in the conceptualization, pre-production preparation, and production of a specific program format. Integration of theory and skills from other EMC/RIM courses. Sports, music, drama, and editing are probable topics. Topics will vary by semester offering. Can be repeated with different topics. Can be repeated for 9 credit hours with different topics.
Three-hour lecture plus up to three-hour lab per week.
EMC 4950 - Advanced Seminar-Interactive Media
3 credit hours
Prerequisite: Candidacy; permission of department.
Provides practical experience in the conceptualization, design, and production of new media oriented projects as well as integration of theory and skills from other EMC courses. Topics will vary by semester offering but may include content management systems; e-books; web and mobile applications; digital signs, etc. Can be repeated for 6 credit hours with different topics.
Three-hour lecture plus up to three-hour lab per week.
