Interactive Media is, to date the most advanced form of communication. Prior forms
of media have come together with layers of interaction to give the viewer/consumer/user
an active role in the content. The Internet, social media, video games, and apps are
only the beginning. The stage is set for Interactive Media to positively affect essentially
every human endeavor. MTSU’s Bachelor of Science in Interactive Media degree is designed
to help students embrace this world of new possibilities with hands-on skills built
on a foundation of concept and theory to not only succeed in this exciting field,
but to help invent it.
This program is approved for the Academic Common Market.
MTSU freshman says Interactive Media program gave him tools to launch business
East Tennessee native, Jackson Greene, was drawn to MTSU for several reasons, including
its top Media Arts program. “MTSU had all the benefits and amenities of a large school
but still had the small school feel. The Media Arts program was one of the best in
the nation… I Ioved the campus upon my first tour,” he said. In late 2020, while still
a freshman, Greene started a web design and digital marketing agency, Pursuit Digital
LLC. “The Interactive Media program has given me so many tools and learning experiences
in miscellaneous media fields,” Greene said. “The professors have cared about my learning
and do have the experience to back up what they teach. I've taken the skills I have
learned from my coursework and directly applied it to Pursuit Digital LLC. Whether
it is writing headlines, SEO tools, or social media strategy, the Interactive Media
program heavily influences what I do in regards to clients. The program adequately
prepared me to start a successful business, and I am certain it can do the same for
others.”
New Media student promotes film via social media
Student Nicole LaRossi "gets it" when it comes to New Media. This was so evident to
Todd O’Neill, one of her professors, that he referred her to fellow MTSU educator
and filmmaker Dr. Bob Pondillo when he needed a social media coordinator for his film Happy New Year Mr. Kates. She dove in, participating in pre-production meetings and spending days on-set during
production. She's a great example of someone who has the drive to step up to a challenge
and use the theory and practice she learned in the classroom. She also is an event
director, producer, writer, and film enthusiast and minds her own yoga-oriented website
and social media.
Related Media
-
MTSU True Blue Preview: Media Arts
-
Out of the Blue: MTSU Department of Media Arts
MTSU's Bachelor of Science degree in Interactive Media offers opportunities to prepare
for an exiting new world of possibilities. Essentially every organization relies on
interactive media to connect with, do business with, and nurture relationships with
clients and customers. This ability to interact with audiences through media is a
critical driver of innovation, influence, information, entertainment, commerce, and
education. This field offers a wide spectrum of specializations to fit individual
strengths. Possibilities for prospective careers include:
- Analytics specialist
- Content manager/curator
- Digital account manager
- Digital content coordinator
- Digital media buyer
- Digital media strategist
- Digital writer/editor
- Director of interactive media
- E-learning media specialist
- Interactive media specialist
- Interactive media designer
- Interactive media producer
- Interactive media marketing
- Media analyst
- Media asset manager
- Multimedia designer
- Multimedia developer
- Paid search specialist
- SEO content specialist
- Social media manager/coordinator
- Social media producer
- Social media specialist
- User experience designer/specialist
- User interface designer/specialist
Employers of MTSU alumni include
- 102.5 The Game
- 104.5 The Zone Radio
- Corporate Image Group
- Data Facts, Inc.
- GAC-TV
- Healthstream
- Moo Creative Media
- Navigation Advertising
- South Central Media
- St. Judes Research Hospital
- WNPT-TV
- WorldStarHipHop.com
Interactive Media, B.S.
Media Arts
Todd O'Neill
(615) 898-5830
todd.oneill@mtsu.edu
The Interactive Media program focuses on interactive and new media content. This interdisciplinary program combines the use of text, images, video, sound, graphics, and interactivity to communicate through a variety of ever-changing digital platforms such as social media, apps, virtual and augmented reality, and games. The curriculum includes content creation, strategy, measurement, and management in a blend of theoretical and hands-on approaches. The curriculum culminates with a senior capstone course and an internship in a professional setting.
NOTE: Majors must complete all major course requirements with a grade of C (2.00) or better.
Admission to Candidacy
To be admitted to candidacy in the Interactive Media program, the student must meet the following requirements:
- 45 hours completed before applying for candidacy
- Passing grade for EMC 1010
- Grade of B (3.00) or better in each of the following:
EMC 1020/RIM 1020/JOUR 1020
IAM 2500
IAM 3060
IAM 3065
Math course satisfying General Education requirements
- Grade of C (2.00) or better in ENGL 1010 and ENGL 1020.
Academic Map
Following is a printable, suggested four-year schedule of courses:
Interactive Media, B.S., Academic Map
Degree Requirements
| General Education | 41 hours |
| Major Requirements | 47 hours* |
| College Core | 9 hours |
| Interactive Media Requirements | 38 hours |
| MGMT/MKT/ENTR requirement | 3 hours |
| Minor | 15-18 hours |
| Electives | 11-17 hours |
| TOTAL | 120 hours |
*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.
General Education (41 hours)
General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.
The following course required by the program meets General Education requirements:
Major Requirements (47 hours)
College Core (9 hours)
EMC 1020 - American Media and Social Institutions
3 credit hours
(Same as JOUR 1020/RIM 1020.)
The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
RIM 1020 - American Media and Social Institutions
3 credit hours
(Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
JOUR 1020 - American Media and Social Institutions
3 credit hours
(Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
(may be counted in General Education)
IAM 3060 - Writing for Interactive Experiences
3 credit hours
Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.
EMC 4250 - Mass Media Law
3 credit hours
(Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.
JOUR 4250 - Mass Media Law
3 credit hours
(Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.
Interactive Media Requirements (38 hours)
EMC 1010 - Orientation to Media Arts
1 credit hour
Introduces Media Arts majors to its degree programs, degree requirements, descriptions of curriculum, student resources and opportunities, career options, and critical goals for graduating seniors. Meetings may include lectures, guest lecturers, and site visits. Freshmen should enroll in this course no later than their second semester. Transfer students should enroll in this course during their first semester at MTSU. This course or a pre-approved substitute is required for candidacy in all majors in the Department of Media Arts.
EMC 3001 - Success in Media Arts
1 credit hour
Prerequisite: Admission to candidacy.
Introduces students who have just achieved candidacy in Media Arts to best practices for success in Media Arts. Project management key topic. Emphasizes the value and importance of portfolio-quality work samples, experience points for resumes, and extracurricular experiences.
IAM 2500 - Survey of Interactive Media
3 credit hours
Prerequisite: EMC 1020/JOUR 1020. An overview of systems and methods of interactive and emerging media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new and emerging media.
IAM 3065 - Audiences and Messaging
3 credit hours
Prerequisites: IAM 2500 and IAM 3060.
Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.
IAM 3070 - Introduction to Social Media Practice
3 credit hours
Prerequisite: IAM 3060.
Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.
IAM 3210 - Interactive Media Applications
3 credit hours
Prerequisite: VFP 1060 or VFP 2130 or permission of department.
The application of video for online, mobile, and other interactive media delivery channels. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create productions that reflect these concepts. Laboratory required.
Three-hour lecture plus up to three-hour lab per week.
Fall only
IAM 3610 - Fundamentals of Game Theory and Design
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces game theory to students with diverse academic backgrounds. Focuses on the basics of game theory from strategic reasoning to sequential games and turn taking. Students required to design and build a basic mobile game.
EMC 4000 - Media Internship
1 to 3 credit hours
(3 credit hours required)(3 credit hours required)
dotslash:(3 credit hours required)
title:(3 credit hours required)
(3 credit hours required)
EMC 4000 - Media Internship
1 to 3 credit hours
Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor.
Practical experience for advanced students in a professional setting. A minimum of 75 hours of work per credit hour plus other assignments is required. Note: Total university credit for internship and practicum courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor.
IAM 4450 - Understanding Digital Analytics
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.
IAM 4460 - Interactive Media Capstone
3 credit hours
Prerequisites: Candidacy in Interactive Media.
Solving communication problems through digital communication applications. Students use skills and concepts and apply them in the creation of a capstone project of their own design. Involves working with outside clients, forming media companies, and the production of mediated materials within a production company model.
Three-hour lecture plus up to three-hour lab per week.
Spring only
VCOM 2950 - Visual Communication Applications
3 credit hours
Introduces industry-standard graphics applications used for print, Web, and digital publication; discusses typography, design, and color theory; overview of publication procedures. Combined lecture/lab.
VFP 1060 - Basic Video Production
3 credit hours
Focuses on the basics of creating videos by shooting good video, recording good audio, editing raw footage into a coherent story or presentation, and sharing finished videos. Exposes students to camera, lighting, composition, sound, graphics, perspective, movement, and other tools of the motion picture language. Students must provide their own video cameras (smartphones acceptable), computers for editing videos, video editing software (iMovie, Windows Movie maker, or better), and lavalier microphones that work with the cameras.
Choose two:
IAM 3250 - Gender and Representation in Interactive Media
3 credit hours
Prerequisite: IAM 2500.
Examines the intersection of gender, technology, and interactive media. Students will critically analyze theories of materiality and embodiment in digital media, as well as explore how the interactivity of the web affects performativity of power relations and socially constructed identities.
IAM 3560 - Order, Disorder, and Change in Digital Societies
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces theories of adoption, emergence, and disruption of digital technologies in global cultures.
IAM 3850 - Online Strategy and Search Engine Optimization
3 credit hours
Prerequisite: IAM 3065 or permission of department. An overview of online strategies such as search engine optimization and web analytics.
IAM 3950 - Content Strategy and Management
3 credit hours
Prerequisite: IAM 3065; candidacy in Interactive Media.
Introduces the concepts of content strategy; the creation, delivery, and governance of useful, usable content; and provides practical experience in implementing a content strategy with database enabled content management systems.
IAM 4350 - User Experience Fundamentals
3 credit hours
Prerequisite: Junior standing or permission of department.
Explores facets of the user experience discipline: interaction design, user research, usability, navigation, and information architecture. Students apply theory and skills from the class in real world projects developing apps or websites for small businesses or non-profits or as entrepreneurial ventures.
IAM 4800 - Seminar in Media Issues
3 credit hours
Prerequisite: Interactive Media candidacy or permission of department. Examination and critical evaluation of issues relevant to interactive media including their relationships to each other and to government, advertisers, consumers, and other "publics."
IAM 4950 - Advanced Seminar-Interactive Media
3 credit hours
Prerequisite: Candidacy in Interactive Media.
Provides practical experience in the conceptualization, design, and production of new media oriented projects as well as integration of theory and skills from other EMC courses. Topics will vary by semester offering but may include content management systems; e-books; web and mobile applications; digital signs, etc. Can be repeated for 6 credit hours with different topics.
Three-hour lecture plus up to three-hour lab per week.
Management/Marketing/Entrepreneurship Requirement (3 hours)
Choose one:
ENTR 2900 - Entrepreneurship
3 credit hours
The mechanics and operational skills needed for organizing and operating an enterprise.
MGMT 3610 - Principles of Management
3 credit hours
Prerequisite: Junior standing. Concepts of the management functions of planning, organizing, and controlling with an emphasis on behavioral science concepts as applied to managing people in organizations.
MKT 3820 - Principles of Marketing
3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.
Minor (15-18 hours)
Electives (11-17 hours)
Curriculum: Interactive Media
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Freshman
EMC 1010 - Orientation to Media Arts
1 credit hour
Introduces Media Arts majors to its degree programs, degree requirements, descriptions of curriculum, student resources and opportunities, career options, and critical goals for graduating seniors. Meetings may include lectures, guest lecturers, and site visits. Freshmen should enroll in this course no later than their second semester. Transfer students should enroll in this course during their first semester at MTSU. This course or a pre-approved substitute is required for candidacy in all majors in the Department of Media Arts.
COMM 2200 - Fundamentals of Communication
3 credit hours
Introduces principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Counts as part of the General Education Communication requirement. TBR Common Course: COMM 2025
ENGL 1010 - Expository Writing
3 credit hours
The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.
ENGL 1020 - Research and Argumentative Writing
3 credit hours
Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.
IAM 2500 - Survey of Interactive Media
3 credit hours
Prerequisite: EMC 1020/JOUR 1020. An overview of systems and methods of interactive and emerging media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new and emerging media.
- Mathematics 3 credit hours
- Humanities and/or Fine Arts 3 credit hours
- Social/Behavioral Sciences 3 credit hours
- Minor 3 credit hours
HIST 2010 - Survey of United States History I
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from the beginning to 1877. May be used to satisfy one part of the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010
HIST 2020 - Survey of United States History II
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from 1877 to the present. May be used to satisfy one part of the the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020
HIST 2030 - Tennessee History
3 credit hours
The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030
HIST 2040 - Survey African American History I
3 credit hours
(Same as AST 2040.) The role of African Americans in establishing and shaping the American nation. Covers their historical development and contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.
HIST 2050 - Survey African American History II
3 credit hours
(Same as AST 2050.) The role of African Americans in shaping the American nation and creating a twentieth-century racial identity. Covers their historical development and examines their contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.
EMC 1020 - American Media and Social Institutions
3 credit hours
(Same as JOUR 1020/RIM 1020.)
The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
JOUR 1020 - American Media and Social Institutions
3 credit hours
(Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
RIM 1020 - American Media and Social Institutions
3 credit hours
(Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.
(May count as Social/Behavioral Sciences requirement)
Subtotal: 31 credit hours
Sophomore
IAM 3060 - Writing for Interactive Experiences
3 credit hours
Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.
IAM 3065 - Audiences and Messaging
3 credit hours
Prerequisites: IAM 2500 and IAM 3060.
Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.
IAM 3610 - Fundamentals of Game Theory and Design
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces game theory to students with diverse academic backgrounds. Focuses on the basics of game theory from strategic reasoning to sequential games and turn taking. Students required to design and build a basic mobile game.
VFP 1060 - Basic Video Production
3 credit hours
Focuses on the basics of creating videos by shooting good video, recording good audio, editing raw footage into a coherent story or presentation, and sharing finished videos. Exposes students to camera, lighting, composition, sound, graphics, perspective, movement, and other tools of the motion picture language. Students must provide their own video cameras (smartphones acceptable), computers for editing videos, video editing software (iMovie, Windows Movie maker, or better), and lavalier microphones that work with the cameras.
VCOM 2950 - Visual Communication Applications
3 credit hours
Introduces industry-standard graphics applications used for print, Web, and digital publication; discusses typography, design, and color theory; overview of publication procedures. Combined lecture/lab.
- Natural Sciences (2 rubrics) 8 credit hours
- Humanities and/or Fine Arts 3 credit hours
- Minor course 3 credit hours
ENGL 2020 - Themes in Literature and Culture
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.
ENGL 2030 - The Experience of Literature
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.
HUM 2610 - World Literatures
3 credit hours
Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.
Subtotal: 32 credit hours
Junior
EMC 3001 - Success in Media Arts
1 credit hour
Prerequisite: Admission to candidacy.
Introduces students who have just achieved candidacy in Media Arts to best practices for success in Media Arts. Project management key topic. Emphasizes the value and importance of portfolio-quality work samples, experience points for resumes, and extracurricular experiences.
IAM 3070 - Introduction to Social Media Practice
3 credit hours
Prerequisite: IAM 3060.
Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.
IAM 3210 - Interactive Media Applications
3 credit hours
Prerequisite: VFP 1060 or VFP 2130 or permission of department.
The application of video for online, mobile, and other interactive media delivery channels. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create productions that reflect these concepts. Laboratory required.
Three-hour lecture plus up to three-hour lab per week.
Fall only
IAM 4450 - Understanding Digital Analytics
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.
- Minor courses 6 credit hours
- Minor course/elective 3 credit hours
- IAM elective 3 credit hours
EMC 4250 - Mass Media Law
3 credit hours
(Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.
JOUR 4250 - Mass Media Law
3 credit hours
(Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.
HIST 2010 - Survey of United States History I
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from the beginning to 1877. May be used to satisfy one part of the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010
HIST 2020 - Survey of United States History II
3 credit hours
Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from 1877 to the present. May be used to satisfy one part of the the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020
HIST 2030 - Tennessee History
3 credit hours
The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030
HIST 2040 - Survey African American History I
3 credit hours
(Same as AST 2040.) The role of African Americans in establishing and shaping the American nation. Covers their historical development and contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.
HIST 2050 - Survey African American History II
3 credit hours
(Same as AST 2050.) The role of African Americans in shaping the American nation and creating a twentieth-century racial identity. Covers their historical development and examines their contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.
Subtotal: 28 Hours
Senior
EMC 4000 - Media Internship
1 to 3 credit hours
(3 credit hours required)(3 credit hours required)
dotslash:(3 credit hours required)
title:(3 credit hours required)
(3 credit hours required)
EMC 4000 - Media Internship
1 to 3 credit hours
Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor.
Practical experience for advanced students in a professional setting. A minimum of 75 hours of work per credit hour plus other assignments is required. Note: Total university credit for internship and practicum courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor.
IAM 4460 - Interactive Media Capstone
3 credit hours
Prerequisites: Candidacy in Interactive Media.
Solving communication problems through digital communication applications. Students use skills and concepts and apply them in the creation of a capstone project of their own design. Involves working with outside clients, forming media companies, and the production of mediated materials within a production company model.
Three-hour lecture plus up to three-hour lab per week.
Spring only
MGMT 3610 - Principles of Management
3 credit hours
Prerequisite: Junior standing. Concepts of the management functions of planning, organizing, and controlling with an emphasis on behavioral science concepts as applied to managing people in organizations.
MKT 3820 - Principles of Marketing
3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.
ENTR 2900 - Entrepreneurship
3 credit hours
The mechanics and operational skills needed for organizing and operating an enterprise.
- Minor course 3 credit hours
- IAM elective 3 credit hours
- Upper-division elective 3 credit hours
- Electives 11 credit hours
Subtotal: 29 Hours
IAM 2500 - Survey of Interactive Media
3 credit hours
Prerequisite: EMC 1020/JOUR 1020. An overview of systems and methods of interactive and emerging media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new and emerging media.
IAM 3060 - Writing for Interactive Experiences
3 credit hours
Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.
IAM 3065 - Audiences and Messaging
3 credit hours
Prerequisites: IAM 2500 and IAM 3060.
Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.
IAM 3070 - Introduction to Social Media Practice
3 credit hours
Prerequisite: IAM 3060.
Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.
IAM 3210 - Interactive Media Applications
3 credit hours
Prerequisite: VFP 1060 or VFP 2130 or permission of department.
The application of video for online, mobile, and other interactive media delivery channels. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create productions that reflect these concepts. Laboratory required.
Three-hour lecture plus up to three-hour lab per week.
Fall only
IAM 3250 - Gender and Representation in Interactive Media
3 credit hours
Prerequisite: IAM 2500.
Examines the intersection of gender, technology, and interactive media. Students will critically analyze theories of materiality and embodiment in digital media, as well as explore how the interactivity of the web affects performativity of power relations and socially constructed identities.
IAM 3560 - Order, Disorder, and Change in Digital Societies
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces theories of adoption, emergence, and disruption of digital technologies in global cultures.
IAM 3610 - Fundamentals of Game Theory and Design
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces game theory to students with diverse academic backgrounds. Focuses on the basics of game theory from strategic reasoning to sequential games and turn taking. Students required to design and build a basic mobile game.
IAM 3850 - Online Strategy and Search Engine Optimization
3 credit hours
Prerequisite: IAM 3065 or permission of department. An overview of online strategies such as search engine optimization and web analytics.
IAM 3950 - Content Strategy and Management
3 credit hours
Prerequisite: IAM 3065; candidacy in Interactive Media.
Introduces the concepts of content strategy; the creation, delivery, and governance of useful, usable content; and provides practical experience in implementing a content strategy with database enabled content management systems.
IAM 4350 - User Experience Fundamentals
3 credit hours
Prerequisite: Junior standing or permission of department.
Explores facets of the user experience discipline: interaction design, user research, usability, navigation, and information architecture. Students apply theory and skills from the class in real world projects developing apps or websites for small businesses or non-profits or as entrepreneurial ventures.
IAM 4450 - Understanding Digital Analytics
3 credit hours
Prerequisite: Junior standing or permission of department.
Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.
IAM 4460 - Interactive Media Capstone
3 credit hours
Prerequisites: Candidacy in Interactive Media.
Solving communication problems through digital communication applications. Students use skills and concepts and apply them in the creation of a capstone project of their own design. Involves working with outside clients, forming media companies, and the production of mediated materials within a production company model.
Three-hour lecture plus up to three-hour lab per week.
Spring only
IAM 4800 - Seminar in Media Issues
3 credit hours
Prerequisite: Interactive Media candidacy or permission of department. Examination and critical evaluation of issues relevant to interactive media including their relationships to each other and to government, advertisers, consumers, and other "publics."
IAM 4950 - Advanced Seminar-Interactive Media
3 credit hours
Prerequisite: Candidacy in Interactive Media.
Provides practical experience in the conceptualization, design, and production of new media oriented projects as well as integration of theory and skills from other EMC courses. Topics will vary by semester offering but may include content management systems; e-books; web and mobile applications; digital signs, etc. Can be repeated for 6 credit hours with different topics.
Three-hour lecture plus up to three-hour lab per week.
Our adjunct faculty bring outstanding professional experience to our programs. Many
are industry leaders with decorated careers and honors. Importantly, they are innovative
educators who offer hands-on learning to our students to prepare them to enter and
thrive in a dynamic, and oftentimes emerging, industry and professional world. They
inspire, instruct, and challenge our students toward academic and professional success.
