Skip to Main Content
Campus services and operations are open and we anticipate normal operations for the Fall 2021 semester. View updates.

Interactive Media

Learn More!

By submitting this form I agree to MTSU's Terms
Submit

Cancel

Interactive Media is, to date the most advanced form of communication. Prior forms of media have come together with layers of interaction to give the viewer/consumer/user an active role in the content. The Internet, social media, video games, and apps are only the beginning. The stage is set for Interactive Media to positively affect essentially every human endeavor. MTSU’s Bachelor of Science in Interactive Media degree is designed to help students embrace this world of new possibilities with hands-on skills built on a foundation of concept and theory to not only succeed in this exciting field, but to help invent it.

This program is approved for the Academic Common Market.


What We're Doing

MTSU freshman says Interactive Media program gave him tools to launch business

MTSU freshman says Interactive Media program gave him tools to launch business

East Tennessee native, Jackson Greene, was drawn to MTSU for several reasons, including its top Media Arts program. “MTSU had all the benefits and amenities of a large school but still had the small school feel. The Media Arts program was one of the best in the nation… I Ioved the campus upon my first tour,” he said. In late 2020, while still a freshman, Greene started a web design and digital marketing agency, Pursuit Digital LLC.  “The Interactive Media program has given me so many tools and learning experiences in miscellaneous media fields,” Greene said. “The professors have cared about my learning and do have the experience to back up what they teach. I've taken the skills I have learned from my coursework and directly applied it to Pursuit Digital LLC. Whether it is writing headlines, SEO tools, or social media strategy, the Interactive Media program heavily influences what I do in regards to clients. The program adequately prepared me to start a successful business, and I am certain it can do the same for others.”

New Media student promotes film via social media

New Media student promotes film via social media

Student Nicole LaRossi "gets it" when it comes to New Media. This was so evident to Todd O’Neill, one of her professors, that he referred her to fellow MTSU educator and filmmaker Dr. Bob Pondillo when he needed a social media coordinator for his film Happy New Year Mr. Kates. She dove in, participating in pre-production meetings and spending days on-set during production. She's a great example of someone who has the drive to step up to a challenge and use the theory and practice she learned in the classroom. She also is an event director, producer, writer, and film enthusiast and minds her own yoga-oriented website and social media.


Related Media

  • MTSU True Blue Preview: Media Arts

    MTSU True Blue Preview: Media Arts

  • Out of the Blue: MTSU Department of Media Arts

    Out of the Blue: MTSU Department of Media Arts

 
 
 

MTSU's Bachelor of Science degree in Interactive Media offers opportunities to prepare for an exiting new world of possibilities. Essentially every organization relies on interactive media to connect with, do business with, and nurture relationships with clients and customers. This ability to interact with audiences through media is a critical driver of innovation, influence, information, entertainment, commerce, and education. This field offers a wide spectrum of specializations to fit individual strengths. Possibilities for prospective careers include:

  • Agile Program Manager
  • Associate Program Manager 
  • Associate Learning Technologist
  • Brand Manager of Interactive Media
  • Communications Coordinator
  • Content Specialist 
  • Creative Producer
  • Customer Experience Specialist
  • Digital Marketing Specialist
  • Digital Media Specialist
  • Digital Strategist
  • Director of E-commerce Marketing Strategies
  • Full Stack Developer
  • Machine Learning Associate
  • Marketing Coordinator
  • Marketing and Social Media Coordinator
  • Out Of Home (OOH) Marketing Specialist
  • Production Artist 
  • Senior Email Developer
  • Senior Moderation Analyst
  • Senior Software Engineer
  • Social Media Analyst
  • Social Media Coordinator
  • Social Media Manager
  • Software Developer
  • Software Engineer
  • Toy and Game Developer
  • User Experience Designer
  • UI Specialist
  • Visual Designer 
  • Video Producer

Employers of MTSU alumni include

  • Advance Financial
  • Aramark
  • Asurion
  • ChanceLight Behavioral Health
  • Christ Community Health Services
  • Cornell University
  • CUNA Mutual Group
  • Farm Vet
  • Hyundai Merchant Marine
  • Ingam
  • Lyft
  • Mercari US
  • Middle Tennessee Electric
  • MojoMediaPros
  • Nissan North America
  • Qualcomm
  • Sleep Solutions & Services
  • Tennessee Association of Broadcasters
  • Tennessee Farm Winegrowers Alliance
  • TikTok
  • Vanderbilt University Medical Center
  • Vista Host Hotels
  • Waffle House

Students may choose from five Bachelor of Science (B.S.) degrees in the Department of Media Arts.

For complete curriculum details, click on the REQUIREMENTS tab above. 

Students may minor in any program that is not under the same degree as their major. Animation majors are required to have an Art minor. 

Master of Science (M.S.) degree is available in Media and Communication.

Interactive Media, B.S.

Media Arts 
Todd O'Neill
(615) 898-5830
todd.oneill@mtsu.edu

The Interactive Media program focuses on interactive and new media content. This interdisciplinary program combines the use of text, images, video, sound, graphics, and interactivity to communicate through a variety of ever-changing digital platforms such as social media, apps, virtual and augmented reality, and games. The curriculum includes content creation, strategy, measurement, and management in a blend of theoretical and hands-on approaches. The curriculum culminates with a senior capstone course and an internship in a professional setting.

NOTE: Majors must complete all major course requirements with a grade of C (2.00) or better.

Admission to Candidacy

To be admitted to candidacy in the Interactive Media program, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Passing grade for EMC 1010 
  3. Grade of B (3.00) or better in each of the following:

EMC 1020/RIM 1020/JOUR 1020 

IAM 2500 

IAM 3060

IAM 3065 

Math course satisfying General Education requirements

  1. Grade of C (2.00) or better in ENGL 1010 and ENGL 1020.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Interactive Media, B.S., Academic Map  

Degree Requirements

General Education41 hours
Major Requirements47 hours*
     College Core   9 hours
     Interactive Media Requirements   38 hours
MGMT/MKT/ENTR requirement3 hours
Minor15-18 hours
Electives11-17 hours
TOTAL120 hours

*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following course required by the program meets General Education requirements:

Major Requirements (47 hours)

College Core (9 hours)

  • EMC 1020 - American Media and Social Institutions  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

(may be counted in General Education)

 

  • IAM 3060 - Writing for Interactive Experiences

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020 with C or better. Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.

 

  • EMC 4250 - Mass Media Law  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    EMC 4250 - Mass Media Law

    3 credit hours

    (Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

Interactive Media Requirements (38 hours)

  • EMC 1010 - Orientation to Media Arts

    1 credit hour

    Introduces Media Arts majors to its degree programs, degree requirements, descriptions of curriculum, student resources and opportunities, career options, and critical goals for graduating seniors. Meetings may include lectures, guest lecturers, and site visits. Freshmen should enroll in this course no later than their second semester. Transfer students should enroll in this course during their first semester at MTSU. This course or a pre-approved substitute is required for candidacy in all majors in the Department of Media Arts.

  • EMC 3001 - Success in Media Arts

    1 credit hour

    Prerequisite: Admission to candidacy.

    Introduces students who have just achieved candidacy in Media Arts to best practices for success in Media Arts. Project management key topic. Emphasizes the value and importance of portfolio-quality work samples, experience points for resumes, and extracurricular experiences. 

  • IAM 2500 - Survey of Interactive Media

    3 credit hours

    Prerequisite: EMC 1020/JOUR 1020. An overview of systems and methods of interactive and emerging media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new and emerging media.

  • IAM 3065 - Audiences and Messaging

    3 credit hours

    Prerequisites: IAM 2500 and IAM 3060.

    Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.

  • IAM 3070 - Introduction to Social Media Practice

    3 credit hours

    Prerequisite: IAM 3060.

    Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.

  • IAM 3210 - Interactive Media Applications

    3 credit hours

    Prerequisite: VFP 1060 or VFP 2130 or permission of department.

    The application of video for online, mobile, and other interactive media delivery channels. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create productions that reflect these concepts. Laboratory required.

    Three-hour lecture plus up to three-hour lab per week.

    Fall only

  • IAM 3610 - Fundamentals of Game Theory and Design

    3 credit hours

    Prerequisite: Junior standing or permission of department.

    Introduces game theory to students with diverse academic backgrounds. Focuses on the basics of game theory from strategic reasoning to sequential games and turn taking. Students required to design and build a basic mobile game.

     

     

  • EMC 4000 - Media Internship  1 to 3 credit hours  
    (3 credit hours required)(3 credit hours required)  dotslash:(3 credit hours required) title:(3 credit hours required) 
    (3 credit hours required) 

    EMC 4000 - Media Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor.

    Practical experience for advanced students in a professional setting. A minimum of 75 hours of work per credit hour plus other assignments is required. Note: Total university credit for internship and practicum courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor.

  • IAM 4450 - Understanding Digital Analytics

    3 credit hours

    Prerequisite: Junior standing or permission of department.

    Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.

  • IAM 4460 - Interactive Media Capstone  3 credit hours  
    (3 hours required)(3 credit hours required)  dotslash:(3 credit hours required) title:(3 hours required) 
    (3 credit hours required) 

    IAM 4460 - Interactive Media Capstone

    3 credit hours

    Prerequisites: Candidacy in Interactive Media.

    Solving communication problems through digital communication applications. Students use skills and concepts and apply them in the creation of a capstone project of their own design. Involves working with outside clients, forming media companies, and the production of mediated materials within a production company model.

    Three-hour lecture plus up to three-hour lab per week.

    Spring only

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduces industry-standard graphics applications used for print, Web, and digital publication; discusses typography, design, and color theory; overview of publication procedures. Combined lecture/lab.  

  • VFP 1060 - Basic Video Production

    3 credit hours

    Focuses on the basics of creating videos by shooting good video, recording good audio, editing raw footage into a coherent story or presentation, and sharing finished videos. Exposes students to camera, lighting, composition, sound, graphics, perspective, movement, and other tools of the motion picture language. Students must provide their own video cameras (smartphones acceptable), computers for editing videos, video editing software (iMovie, Windows Movie maker, or better), and microphones that work with their chosen cameras.

 

Choose two:

  • IAM 3250 - Gender and Representation in Interactive Media

    3 credit hours

    Prerequisite: IAM 2500.

    Examines the intersection of gender, technology, and interactive media. Students will critically analyze theories of materiality and embodiment in digital media, as well as explore how the interactivity of the web affects performativity of power relations and socially constructed identities.

  • IAM 3560 - Order, Disorder, and Change in Digital Societies

    3 credit hours

    Prerequisite: Junior standing or permission of department.

    Introduces theories of adoption, emergence, and disruption of digital technologies in global cultures.

  • IAM 3950 - Content Strategy and Management

    3 credit hours

    Prerequisite: IAM 3065; candidacy in Interactive Media.

    Introduces the concepts of content strategy; the creation, delivery, and governance of useful, usable content; and provides practical experience in implementing a content strategy with database enabled content management systems.

  • IAM 4350 - User Experience Fundamentals

    3 credit hours

    Prerequisite: Junior standing or permission of department.

    Explores facets of the user experience discipline: interaction design, user research, usability, navigation, and information architecture. Students apply theory and skills from the class in real world projects developing apps or websites for small businesses or non-profits or as entrepreneurial ventures.

  • IAM 4800 - Seminar in Media Issues

    3 credit hours

    Prerequisite: Interactive Media candidacy or permission of department. Examination and critical evaluation of issues relevant to interactive media including their relationships to each other and to government, advertisers, consumers, and other "publics."

  • IAM 4950 - Advanced Seminar-Interactive Media

    3 credit hours

    Prerequisite: Candidacy in Interactive Media.

    Provides practical experience in the conceptualization, design, and production of new media oriented projects as well as integration of theory and skills from other EMC courses. Topics will vary by semester offering but may include content management systems; e-books; web and mobile applications; digital signs, etc. Can be repeated for 6 credit hours with different topics.

    Three-hour lecture plus up to three-hour lab per week.

Management/Marketing/Entrepreneurship Requirement (3 hours)

 Choose one:

  • ENTR 2900 - Entrepreneurship  3 credit hours  

    ENTR 2900 - Entrepreneurship

    3 credit hours

    The mechanics and operational skills needed for organizing and operating an enterprise.

  • MGMT 3610 - Principles of Management

    3 credit hours

    Prerequisite: Junior standing. Concepts of the management functions of planning, organizing, and controlling with an emphasis on behavioral science concepts as applied to managing people in organizations.

  • MKT 3820 - Principles of Marketing

    3 credit hours

    Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.

Minor (15-18 hours)

Electives (11-17 hours)

Curriculum: Interactive Media

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman

 

  • EMC 1010 - Orientation to Media Arts

    1 credit hour

    Introduces Media Arts majors to its degree programs, degree requirements, descriptions of curriculum, student resources and opportunities, career options, and critical goals for graduating seniors. Meetings may include lectures, guest lecturers, and site visits. Freshmen should enroll in this course no later than their second semester. Transfer students should enroll in this course during their first semester at MTSU. This course or a pre-approved substitute is required for candidacy in all majors in the Department of Media Arts.

  • COMM 2200 - Fundamentals of Communication  3 credit hours  
    (Comm)(Comm)  dotslash:(Comm) title:(Comm) 
    (Comm) 

    COMM 2200 - Fundamentals of Communication

    3 credit hours

    Introduces principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Counts as part of the General Education Communication requirement. TBR Common Course: COMM 2025

  • ENGL 1010 - Expository Writing  3 credit hours  
    (Comm)(Comm)  dotslash:(Comm) title:(Comm) 
    (Comm) 

    ENGL 1010 - Expository Writing

    3 credit hours

    The first General Education English course. Emphasis on learning to adapt composing processes to a variety of expository and analytic writing assignments. Minimum grade of C- required for credit.

  • ENGL 1020 - Research and Argumentative Writing  3 credit hours  
    (Comm)(Comm)  dotslash:(Comm) title:(Comm) 
    (Comm) 

    ENGL 1020 - Research and Argumentative Writing

    3 credit hours

    Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

  • IAM 2500 - Survey of Interactive Media

    3 credit hours

    Prerequisite: EMC 1020/JOUR 1020. An overview of systems and methods of interactive and emerging media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new and emerging media.

  • Mathematics 3 credit hours
  • Humanities and/or Fine Arts 3 credit hours
  • Social/Behavioral Sciences 3 credit hours
  • Minor 3 credit hours

 

  • HIST 2010 - Survey of United States History I  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from the beginning to 1877. May be used to satisfy one part of the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010

  • HIST 2020 - Survey of United States History II  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from 1877 to the present. May be used to satisfy one part of the the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020

  • HIST 2030 - Tennessee History  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030

  • HIST 2040 - Survey African American History I  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    HIST 2040 - Survey African American History I

    3 credit hours

    (Same as AST 2040.) The role of African Americans in establishing and shaping the American nation. Covers their historical development and contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.

  • HIST 2050 - Survey African American History II

    3 credit hours

    (Same as AST 2050.) The role of African Americans in shaping the American nation and creating a twentieth-century racial identity. Covers their historical development and examines their contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.

 

  • EMC 1020 - American Media and Social Institutions  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    EMC 1020 - American Media and Social Institutions

    3 credit hours

    (Same as JOUR 1020/RIM 1020.)

    The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • JOUR 1020 - American Media and Social Institutions  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    JOUR 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/RIM 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

  • RIM 1020 - American Media and Social Institutions

    3 credit hours

    (Same as EMC 1020/JOUR 1020.) The power of the mass media and its effect on social institutions and practices. Develops skills of qualitative and quantitative social science research in the area of mass communication processes; examines media as social, cultural, and economic institutions that shape the values of American society, its political dialogues, its social practices, and institutions.

(May count as Social/Behavioral Sciences requirement)

Subtotal: 31 credit hours

Sophomore

 

  • IAM 3060 - Writing for Interactive Experiences

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020 with C or better. Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.

  • IAM 3065 - Audiences and Messaging

    3 credit hours

    Prerequisites: IAM 2500 and IAM 3060.

    Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.

  • VFP 1060 - Basic Video Production

    3 credit hours

    Focuses on the basics of creating videos by shooting good video, recording good audio, editing raw footage into a coherent story or presentation, and sharing finished videos. Exposes students to camera, lighting, composition, sound, graphics, perspective, movement, and other tools of the motion picture language. Students must provide their own video cameras (smartphones acceptable), computers for editing videos, video editing software (iMovie, Windows Movie maker, or better), and microphones that work with their chosen cameras.

  • VCOM 2950 - Visual Communication Applications

    3 credit hours

    Introduces industry-standard graphics applications used for print, Web, and digital publication; discusses typography, design, and color theory; overview of publication procedures. Combined lecture/lab.  

  • Natural Sciences (2 rubrics) 8 credit hours
  • Humanities and/or Fine Arts 3 credit hours
  • Minor course 3 credit hours
  • Minor course/elective 3 credit hours
  • ENGL 2020 - Themes in Literature and Culture  3 credit hours  
    (Hum/FA) OR(Hum/FA) OR  dotslash:(Hum/FA) OR title:(Hum/FA) OR 
    (Hum/FA) OR 

    ENGL 2020 - Themes in Literature and Culture

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Traces a specific theme or idea through a number of literary texts that reflect different historical and cultural contexts. Subject will vary.

  • ENGL 2030 - The Experience of Literature  3 credit hours  
    (Hum/FA) OR(Hum/FA) OR  dotslash:(Hum/FA) OR title:(Hum/FA) OR 
    (Hum/FA) OR 

    ENGL 2030 - The Experience of Literature

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. The reading of a variety of literary types which illuminate themes and experiences common to human existence.

  • HUM 2610 - World Literatures  3 credit hours  
    (Hum/FA) OR(Hum/FA)  dotslash:(Hum/FA) title:(Hum/FA) OR 
    (Hum/FA) 

    HUM 2610 - World Literatures

    3 credit hours

    Prerequisites: ENGL 1010 and ENGL 1020. Representative works of French, German, and Hispanic authors in English translation. No foreign-language proficiency required. Carries General Education credit.

Subtotal: 32 credit hours

 

Junior

 

  • EMC 3001 - Success in Media Arts

    1 credit hour

    Prerequisite: Admission to candidacy.

    Introduces students who have just achieved candidacy in Media Arts to best practices for success in Media Arts. Project management key topic. Emphasizes the value and importance of portfolio-quality work samples, experience points for resumes, and extracurricular experiences. 

  • IAM 3070 - Introduction to Social Media Practice

    3 credit hours

    Prerequisite: IAM 3060.

    Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.

  • IAM 3210 - Interactive Media Applications

    3 credit hours

    Prerequisite: VFP 1060 or VFP 2130 or permission of department.

    The application of video for online, mobile, and other interactive media delivery channels. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create productions that reflect these concepts. Laboratory required.

    Three-hour lecture plus up to three-hour lab per week.

    Fall only

  • IAM 3610 - Fundamentals of Game Theory and Design

    3 credit hours

    Prerequisite: Junior standing or permission of department.

    Introduces game theory to students with diverse academic backgrounds. Focuses on the basics of game theory from strategic reasoning to sequential games and turn taking. Students required to design and build a basic mobile game.

     

     

  • IAM 4450 - Understanding Digital Analytics

    3 credit hours

    Prerequisite: Junior standing or permission of department.

    Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.

  • Minor courses 6 credit hours
  • Minor course/elective 3 credit hours
  • IAM elective 3 credit hours

 

  • EMC 4250 - Mass Media Law  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    EMC 4250 - Mass Media Law

    3 credit hours

    (Same as JOUR 4250.) Prerequisites: EMC 1020; junior standing. Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Internet.  

  • JOUR 4250 - Mass Media Law  3 credit hours  

    JOUR 4250 - Mass Media Law

    3 credit hours

    (Same as EMC 4250.) Prerequisites: JOUR 1020 and JOUR 2710; junior standing. Examination of legal guarantees and restrictions on the flow of information using the case study method. Focus on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable TV, and the Internet.

 

  • HIST 2010 - Survey of United States History I  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    HIST 2010 - Survey of United States History I

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from the beginning to 1877. May be used to satisfy one part of the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2010

  • HIST 2020 - Survey of United States History II  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    HIST 2020 - Survey of United States History II

    3 credit hours

    Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. Discusses the era from 1877 to the present. May be used to satisfy one part of the the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020. TBR Common Course: HIST 2020

  • HIST 2030 - Tennessee History  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    HIST 2030 - Tennessee History

    3 credit hours

    The role of the state in the development of the nation. May be used to satisfy one part of the General Education History requirement. TBR Common Course: HIST 2030

  • HIST 2040 - Survey African American History I  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    HIST 2040 - Survey African American History I

    3 credit hours

    (Same as AST 2040.) The role of African Americans in establishing and shaping the American nation. Covers their historical development and contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.

  • HIST 2050 - Survey African American History II

    3 credit hours

    (Same as AST 2050.) The role of African Americans in shaping the American nation and creating a twentieth-century racial identity. Covers their historical development and examines their contributions to American art, music, literature, and religion. May be used to satisfy one part of the General Education History requirement.

Subtotal: 28 Hours

Senior

 

  • EMC 4000 - Media Internship  1 to 3 credit hours  
    (3 credit hours required)(3 credit hours required)  dotslash:(3 credit hours required) title:(3 credit hours required) 
    (3 credit hours required) 

    EMC 4000 - Media Internship

    1 to 3 credit hours

    Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor.

    Practical experience for advanced students in a professional setting. A minimum of 75 hours of work per credit hour plus other assignments is required. Note: Total university credit for internship and practicum courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor.

  • IAM 4460 - Interactive Media Capstone

    3 credit hours

    Prerequisites: Candidacy in Interactive Media.

    Solving communication problems through digital communication applications. Students use skills and concepts and apply them in the creation of a capstone project of their own design. Involves working with outside clients, forming media companies, and the production of mediated materials within a production company model.

    Three-hour lecture plus up to three-hour lab per week.

    Spring only

  • MGMT 3610 - Principles of Management  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    MGMT 3610 - Principles of Management

    3 credit hours

    Prerequisite: Junior standing. Concepts of the management functions of planning, organizing, and controlling with an emphasis on behavioral science concepts as applied to managing people in organizations.

  • MKT 3820 - Principles of Marketing  3 credit hours  
    OROR  dotslash:OR title:OR 
    OR 

    MKT 3820 - Principles of Marketing

    3 credit hours

    Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.

  • ENTR 2900 - Entrepreneurship  3 credit hours  

    ENTR 2900 - Entrepreneurship

    3 credit hours

    The mechanics and operational skills needed for organizing and operating an enterprise.

 

  • Minor course 3 credit hours
  • IAM elective 3 credit hours
  • Upper-division elective 3 credit hours
  • Electives 11 credit hours

Subtotal: 29 Hours

Our adjunct faculty bring outstanding professional experience to our programs. Many are industry leaders with decorated careers and honors. Importantly, they are innovative educators who offer hands-on learning to our students to prepare them to enter and thrive in a dynamic, and oftentimes emerging, industry and professional world. They inspire, instruct, and challenge our students toward academic and professional success.

IAM 2500 - Survey of Interactive Media
3 credit hours

Prerequisite: EMC 1020/JOUR 1020. An overview of systems and methods of interactive and emerging media message delivery. Explores cultural, social, ethical, historical, and legal challenges of new and emerging media.

IAM 3060 - Writing for Interactive Experiences
3 credit hours

Prerequisites: ENGL 1010 and ENGL 1020 with C or better. Introduces fundamental principles of writing for interactive experience for specific audiences. Encourages students to explore content development; looks at creation of meaning in interactive media while providing skills in content development.

IAM 3065 - Audiences and Messaging
3 credit hours

Prerequisites: IAM 2500 and IAM 3060.

Analysis of communication objectives, audience needs, and appropriate media in solving communication problems. Involves theoretical and practical application of mass communication theories.

IAM 3070 - Introduction to Social Media Practice
3 credit hours

Prerequisite: IAM 3060.

Introduces social media history, approaches, and practical application. Overview of social media usage within and on behalf of organizations and institutions through a practical analysis approach that focuses on the application of social media techniques.

IAM 3210 - Interactive Media Applications
3 credit hours

Prerequisite: VFP 1060 or VFP 2130 or permission of department.

The application of video for online, mobile, and other interactive media delivery channels. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create productions that reflect these concepts. Laboratory required.

Three-hour lecture plus up to three-hour lab per week.

Fall only

IAM 3250 - Gender and Representation in Interactive Media
3 credit hours

Prerequisite: IAM 2500.

Examines the intersection of gender, technology, and interactive media. Students will critically analyze theories of materiality and embodiment in digital media, as well as explore how the interactivity of the web affects performativity of power relations and socially constructed identities.

IAM 3560 - Order, Disorder, and Change in Digital Societies
3 credit hours

Prerequisite: Junior standing or permission of department.

Introduces theories of adoption, emergence, and disruption of digital technologies in global cultures.

IAM 3610 - Fundamentals of Game Theory and Design
3 credit hours

Prerequisite: Junior standing or permission of department.

Introduces game theory to students with diverse academic backgrounds. Focuses on the basics of game theory from strategic reasoning to sequential games and turn taking. Students required to design and build a basic mobile game.

 

 

IAM 3850 - Online Strategy and Search Engine Optimization
3 credit hours

Prerequisite: IAM 3065 or permission of department. An overview of online strategies such as search engine optimization and web analytics.

IAM 3950 - Content Strategy and Management
3 credit hours

Prerequisite: IAM 3065; candidacy in Interactive Media.

Introduces the concepts of content strategy; the creation, delivery, and governance of useful, usable content; and provides practical experience in implementing a content strategy with database enabled content management systems.

IAM 4350 - User Experience Fundamentals
3 credit hours

Prerequisite: Junior standing or permission of department.

Explores facets of the user experience discipline: interaction design, user research, usability, navigation, and information architecture. Students apply theory and skills from the class in real world projects developing apps or websites for small businesses or non-profits or as entrepreneurial ventures.

IAM 4450 - Understanding Digital Analytics
3 credit hours

Prerequisite: Junior standing or permission of department.

Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.

IAM 4460 - Interactive Media Capstone
3 credit hours

Prerequisites: Candidacy in Interactive Media.

Solving communication problems through digital communication applications. Students use skills and concepts and apply them in the creation of a capstone project of their own design. Involves working with outside clients, forming media companies, and the production of mediated materials within a production company model.

Three-hour lecture plus up to three-hour lab per week.

Spring only

IAM 4800 - Seminar in Media Issues
3 credit hours

Prerequisite: Interactive Media candidacy or permission of department. Examination and critical evaluation of issues relevant to interactive media including their relationships to each other and to government, advertisers, consumers, and other "publics."

IAM 4950 - Advanced Seminar-Interactive Media
3 credit hours

Prerequisite: Candidacy in Interactive Media.

Provides practical experience in the conceptualization, design, and production of new media oriented projects as well as integration of theory and skills from other EMC courses. Topics will vary by semester offering but may include content management systems; e-books; web and mobile applications; digital signs, etc. Can be repeated for 6 credit hours with different topics.

Three-hour lecture plus up to three-hour lab per week.

Contact Information

Todd O’Neill
Todd.O'Neill@mtsu.edu

Phone | 615-898-5830

Who is My Advisor?

Lucille Wilcox
Lucille.Wilcox@mtsu.edu
615-494-7998 | BRAGG 230I

Mailing Address

Department of Media Arts
Middle Tennessee State University
MTSU Box 58
1301 East Main Street
Murfreesboro, TN 37132

Middle Tennessee State University © 2020 Nondiscrimination Policy Terms