Marketing
Develop a broad background in marketing with special emphasis on the digital tools that take increasing importance in the economy.
Marketing, Digital Marketing Concentration, B.B.A.
Our digital marketing degree offers students a strong foundation of experiential learning in this growing industry. Businesses across all sectors understand the need to utilize digital technologies to attract and retain customers. Therefore, well-prepared graduates are in demand for a growing number of careers in the job market. Students will learn best practices to solve real-world challenges and drive ROI within any organization.
A major in Marketing with a concentration in Digital Marketing offers preparation for students interested in digital marketing analytics, social media, or website design careers to gain the necessary marketing skills they need to be successful.
News Briefs
Multiple MTSU degree programs touted in 2024 online rankings
Middle Tennessee State University was recently recognized among the top universities for bachelor’s and master’s degree programs offered for 2024 by several higher education ranking websites.[ Read More ]
MTSU’s marketing and communications team recognized with 35 industry awards for promotion work
Middle Tennessee State University’s Division of Marketing and Communications again gained recognition from several industry and higher education professional organizations with numerous awards for excellence in its promotional work on behalf of the university. The division captured 35 awards in the most recent rounds of industry recognitions at the national, regional and state levels. Honors included five [ Read More ]
News Briefs
Multiple MTSU degree programs touted in 2024 online rankings
Middle Tennessee State University was recently recognized among the top universities for bachelor’s and master’s degree programs offered for 2024 by several higher education ranking websites.[ Read More ]
MTSU’s marketing and communications team recognized with 35 industry awards for promotion work
Middle Tennessee State University’s Division of Marketing and Communications again gained recognition from several industry and higher education professional organizations with numerous awards for excellence in its promotional work on behalf of the university. The division captured 35 awards in the most recent rounds of industry recognitions at the national, regional and state levels. Honors included five [ Read More ]
Marketing, Digital Marketing Concentration, B.B.A.
Students who earn a Digital Marketing degree can work in a variety of jobs, including:
- Digital marketing manager
- Digital strategist
- Director of web marketing
- Ecommerce
- Marketing analyst
- Growth marketer
- Internet marketing specialist
- Marketing analyst
- SEM specialist
- SEO manager
- Social media coordinator
- Social media manager
- Web marketing specialist
MTSU’s Career Development Center
MTSU offers a comprehensive Career Development Center that serves students throughout the full student experience and beyond. They collaborate with faculty and staff to equip students with the tools to be marketable to the world of work and continuing education.
Students can schedule an appointment or check online resources and job boards at mtsu.edu/career.
Students can find current internship opportunities by talking to faculty and visiting the University job and internship board called Handshake .
Wondering what you can do with your major? Check out our What Can I Do with A Major In guides.
MTSU’s BBA in Marketing-Digital Marketing Concentration ranked 8th in top 33 institutions offering this program https://techguide.org/marketing/digital-marketing-bachelors-degree/.
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