Department of Marketing

Welcome to the Department of Marketing! We are pleased to provide information about undergraduate and graduate majors and minors, faculty members, and special programs in the department.

Marketing is a profession that offers a wide range of career opportunities including advertising and promotion, market research, retail management, sales, social media, and more.  Many of our classes include hands-on learning opportunities in the form of projects for campus departments or local businesses.  Several courses offered by our department are part of the university's experiential learning (EXL) program in which emphasis is placed on learning opportunities beyond the traditional classroom.

Undergraduate students majoring in Business Education can choose a teaching or non-teaching (Corporate Communication Technology) emphasis.  Students completing the program with a teaching emphasis qualify for Tennessee teacher licensure in business and marketing education for teaching at both middle and high school levels (6-12).  The Master of Business Education (M.B.E.) graduate program is available to those seeking initial teaching licensure in business and marketing education, teachers seeking advanced study and degrees, or individuals interested in training and development opportunities in the corporate environment.  Coursework consists of a minimum of 33 graduate credit hours based on the candidate's emphasis.

Students’ preparation in the classroom is complemented by two programs: IGNITE and Raiders' Closet (Coordinated through the Career Development Center).  Students enhance preparation for their professional career by participating in IGNITE.  In this professional development program, students attend workshops on career preparation topics, participate in career fairs, engage with the business community, and participate in student organizations.  Raiders' Closet helps to outfit students needing assistance in obtaining proper professional attire for a job interview.  We want our Blue Raiders to make a good first impression with a prospective employer.  Raiders' Closet is a program that can help students relieve the anxiety of how to dress for an interview.

Student organizations and internships are other ways that learning extends beyond the classroom.  Our American Marketing Association and Collegiate DECA chapters bring together students interested in marketing to learn from professional speakers and participation in special projects.  Internship opportunities are available to students majoring in departmental programs through which they can earn course credit, gain work experience, and even secure a full-time position after graduation.

Faculty are available to answer any questions you might have about careers in marketing, business communication, or business education.  If you would like to visit the office, we are located in the Business and Aerospace Building, (BAS) in Room N429. You may also contact our Executive Aide, Emily Madison, by telephone at 615-898-2902 or email for information or to be connected to faculty who can answer questions or provide more information.

Dr. Vincent W. Smith
Department Chair
Department of Marketing