Media Management
Gain organization skills, design marketing strategies, media economic understanding, and tools utilized in media productions.
Media Management, B.S.
Media Management majors study how to lead, supervise, and motivate employees in the media industry. Program professors are teachers whose backgrounds and skills include academic and professional achievement at the highest levels. The curriculum covers marketing, sales, distribution, programming, and management for the media industry. Students learn about the inner workings of media companies such as radio, television, and digital media. Outside the classroom, students can become involved in student media organizations where there are hands-on opportunities in management, marketing, sales, and production. Students may also complete internships at the department's many internship partners. Interns not only learn "on the job" but also begin to establish themselves in the industry.
This degree offers preparation for work in behind-the-scenes areas of media operations such as broadcasting, distribution, network operations, production, management, marketing, and sales. The program builds upon a foundation of media history and theory with practical studies and experiences in media business. The curriculum presents a combination of media-specific courses and basic business courses, along with media aesthetics, creative production, and current practices in digital media. Senior students manage an aspect of an actual media operation in the senior capstone course and prepare a case study of those experiences to enhance their learning and serve as portfolio pieces to help launch their careers.
Media Management is a good fit for students who like involvement with media production, but prefer the organizational, management, or business aspects of the work. Primary career paths include media marketing, media production, media operations, and media sales to name a few. There are positions in every organization that deals with media.
If you live in one of these states: MS SC; you may be able to attend MTSU at in-state rates under the Academic Common Market program.
News Briefs
MTSU alumnus secures $18K-plus AV equipment donation for Media and Entertainment
A Middle Tennessee State University alumnus representing a global entertainment technology company recently donated lighting equipment worth more than $18,000 to the College of Media and Entertainment to help train students properly set up stage and studio productions. MTSU alumnus Shane Smith, director of technology at LMG Inc. in Florida, a global touring and entertainment provider, coordinated with Michael Forbes, director of technical [ Read More ]
MTSU’s animation program ranked No. 1 in Tennessee by online ranking resource
Middle Tennessee State University’s Animation Program is ranked top in Tennessee for 2024 by Animation Career Review, an online national and international ranking resource for animation schools. Housed in the Department of Media Arts within the College of Media and Entertainment, MTSU’s Animation Program is among department offerings that also include Interactive Media, Media Management, Photography, and Video and Film Production. Students pursuing [ Read More ]
News Briefs
MTSU alumnus secures $18K-plus AV equipment donation for Media and Entertainment
A Middle Tennessee State University alumnus representing a global entertainment technology company recently donated lighting equipment worth more than $18,000 to the College of Media and Entertainment to help train students properly set up stage and studio productions. MTSU alumnus Shane Smith, director of technology at LMG Inc. in Florida, a global touring and entertainment provider, coordinated with Michael Forbes, director of technical [ Read More ]
MTSU’s animation program ranked No. 1 in Tennessee by online ranking resource
Middle Tennessee State University’s Animation Program is ranked top in Tennessee for 2024 by Animation Career Review, an online national and international ranking resource for animation schools. Housed in the Department of Media Arts within the College of Media and Entertainment, MTSU’s Animation Program is among department offerings that also include Interactive Media, Media Management, Photography, and Video and Film Production. Students pursuing [ Read More ]
Media Management, B.S.
Students choosing to study media management follow a program that combines the business and creative aspects of the industry for “behind-the-scenes” careers in media. Examples of career possibilities include
- Film production management
- Media company management
- Media marketing
- Media sales
- New media management
- New media production management
- On-air promotions manager
- Online promotions manager
- Production company management
- Programming director
- Radio management
- Radio sales
- Television management
- Television sales
- Video production management
Employers of MTSU alumni include
- CBS
- CNN
- Cumulus Media
- Disney
- DIY Networks
- Gemini Production Group
- Ingram Content Group
- Midwest Communications
- Oryx Nashville
- Sinclair Broadcast Group
- Sirius XM Radio
- Titans Radio
- WKRN-TV
- WNPT-TV
- WSMV-TV
- WTVF-TV
- WZTV-TV
MTSU’s Career Development Center
MTSU offers a comprehensive Career Development Center that serves students throughout the full student experience and beyond. They collaborate with faculty and staff to equip students with the tools to be marketable to the world of work and continuing education.
Students can schedule an appointment or check online resources and job boards at mtsu.edu/career.
Students can find current internship opportunities by talking to faculty and visiting the University job and internship board called Handshake .
Wondering what you can do with your major? Check out our What Can I Do with A Major In guides.
Students may choose from five Bachelor of Science (B.S.) degrees in the Department of Media Arts.
- B.S. in Animation
- B.S. in Interactive Media
- B.S. in Media Management
- B.S. in Photography
- B.S. in Video and Film Production
For complete curriculum details, click on the REQUIREMENTS tab above.
Students may minor in any program that is not under the same degree as their major. Animation majors are required to have an Art minor.
A Master of Science (M.S.) degree is available in Media and Communication.
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